Repositório RCAAP

Fundo Mackenzie de Pesquisa

Fundo Mackenzie de Pesquisa

IPM - Instituto Presbiteriano Mackenzie

The purpose of the present study was to intercept the waste ink from offset in ceramic material, as some residues of compensated graphite inks are as hazardous by NBR10004, other toxic materials in its composition, such as lead and antimony. Using factorial planning it was observed that a residue addition did not cause large eyes on the actual porosity and apparent porosity of the sintered ceramics. By means of the results obtained it was observed that at both 1100 ° C and 1200 ° C the test bodies inerted the heavy metals because the metals of the test were not leached according to a standard by the ABNT NBR 10005: 2004 standard. The incorporation of waste into the ceramic mass is economically feasible and socioambiemalmente favorable, because it reduces the cost of the waste of ink to be discarded as well as it avoids its disposal in the environment.

O presente trabalho tem como objetivo analisar a técnica publicitária do exagero publicitário, o denominado puffery. Para apresentar um panorama completo sobre o tema sob a ótica nacional, o presente trabalho aborda o conceito doutrinário vislumbrado para referida técnica publicitária, bem como os limites impostos pelo Direito do Consumidor e pela publicidade comparativa, esta sob os parâmetros concorrencial e ético. Posteriormente, serão analisados e comparados as principais jurisprudências sob o tema à luz dos Tribunais de Justiça Estaduais, bem como as principais recomendações do Conselho Nacional de Auto-regulamentação Publicitária (CONAR). Ao final, faz-se uma conclusão acerca das razões pelas quais prevalece a insegurança jurídica e os riscos para a aplicação da técnica do puffery, já aceita e vislumbrada nas grandes economias mundiais, como a norte americana e a da comunidade europeia.

The present work begins with the collection of information about the current scenario of the national financial industry, as well as the historical effects in its construction, its challenges and context in which Banco do Brasil is inserted. The sectoral panorama shows the increase in the complexity and competition of the sector, in addition to the traditional banks, the fintechs and technology giant(bigtechs)are also present in the new context, acting in sectors neglected by the big retail banks. The behavior of the consumer is also a relevant factor in the analysis, since the way this deals with a financial institution has been transformed over the years. From the observation of the self-reinforcing relationship presented by the service-profit chain, the influencethat employees and customersatisfaction have in the generation of results for the company is ratified. When looking at the internal environment of Banco do Brasil, it is noted that the Customer Satisfaction Survey presents a lower score than the competition, just as the Engagement, Climate and Satisfaction Surveys also reveal opportunities for improvement. Another aspect presented is the impact that the organizational dragcan have on employee productivity, which is also related to job satisfaction and consequently results earned. The proposed improvement and action plan are designed to implement actions to stimulate and enhance the engagement of employeesinto company ́s purpose –to take care of what mattersto people -with an impact on their satisfaction, productivity and on raising customer satisfaction rates and the results obtained by Banco do Brasil. The complexity of its elaboration is due to the company's gigantism and specificities, which require from a macro understanding of the marketin which the bank is inserted until a deep dive in the local microrrealities, besides its applicability proves feasible by means of various stakeholders involved in the operational, tactical and strategic layers of the bank, in a proposal that will initially have experimental character (test), for further expansion.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

O presente trabalho busca mostrar as mais diversas formas do tratamento terapêutico através da arteterapia, que se baseia na doutrina de que o processo criativo desenvolvido na atividade artística, é enriquecedor na qualidade de vida das pessoas, independentemente de idade, situação física e social. A arteterapia é o uso terapêutico da atividade artística no contexto de uma relação profissional, por pessoas que possuem doenças, traumas, aflições ou dificuldades na vida, podendo ser praticada em todas as fases. Com ênfase nesse aspecto, esse trabalho procura destacar sua importância perante essa preocupação na sociedade, e apresentar como a arquitetura pode ser um facilitador desse caminho, a qual abriga as diversas manifestações artísticas, propondo espaços estruturados e específicos conforme a necessidade de cada mecanismo de tratamento, tendo assim como resultado, um projeto arquitetônico voltado ao tratamento terapêutico através da arte.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Fundo Mackenzie de Pesquisa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Power is a social and human value, related to social status, prestige, control and dominance over people and resources. It is a basic human value, which communicates the needs of power and is present in workplace relationships and in the private lives of managers. Power is inherent to the management role. In order to obtain results and to harmonize the organization, managers need to control, make decisions, organize, structure, communicate, motivate, persuade, lead, make connections, optimize, direct the resources and act. Therefore, power comes from work. Work occupies a growing and disproportional significance in the lives of individuals and the symbols of power that arise from work represent a relevant aspect in the social relationships in the different life areas. The objective of this paper was to comprehend how managers satisfy their need of power, by means of the social values related to power that arise from work and how these values are evident in different life areas and reflect the work centrality on managers’ lives. We conducted qualitative interviews with 38 male managers in the city of São Paulo, from different industries, ages, positions and hierarchal levels. The results were obtained through interpretative contextual analysis. They demonstrated the role and the meaning of work for managers, revealed the symbols of power for them, lead us to recognize the social values related to power and to apprehend how they become manifested in different life areas and reflect work centrality. In the social interaction between individuals, the symbols of power are established, ingress the life areas, and impact the way individuals make choices, behave, act and live. Power, as a basic value that communicates the needs, is related to social values linked to power, which are connected to the life areas.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

The competitive scenario in which contemporary organizations are inserted, takes the need for constant development of professional accounting, so that they can follow and provides changes required by the context. As a result of this need, several authors have been studying and modeling to enable the Professional and organizational skills. This study sought to identify limitations and capabilities that can impact the performance of the counters to the challenges and requirements of the accountings profession. In order to investigate the associations between required skills and competence developed professional accounting, applied a questionnaire to a sample of 70 professionals working in an organization, the activities considered in the context of accounting. The results also show that there is little concern with the skills considered managerial or management. The results of the analysis of the professional skills required, compared to self-assessment of the professional will serve as an inducer for discussions and reflections and trainings.

Instituto Presbiteriano Mackenzie

O presente relatório embasa a produção do livro-reportagem fotográfico Aupaba: Raízes da gastronomia indígena na cidade de São Paulo. A principal finalidade deste livro é mostrar como a culinária indígena foi necessária para o surgimento da gastronomia da capital paulista. Além de um primeiro capítulo resumindo a história dos indígenas no Brasil após a chegada dos portugueses, o livro apresenta a cozinha indígena com seus principais ingredientes e técnicas utilizadas. Por fim, é mostrado esses ingredientes e técnicas inseridos na cidade de São Paulo.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Fundo Mackenzie de Pesquisa

Este relatório oferece embasamento teórico para o livro-reportagem “Mulheres em luta: o olhar feminino na batalha pelo direito à moradia digna”, produzido como Trabalho de Conclusão do Curso de Jornalismo. A obra, que traz perfis de líderes e moradoras de três ocupações do centro de São Paulo — a Ocupação Rio Branco, a Ocupação Mauá e a Ocupação José Bonifácio, propõe a reflexão sobre o protagonismo feminino na batalha pela moradia digna, detalhando as jornadas das perfiladas, desde a entrada no movimento social até diferentes situações enfrentadas no dia a dia, como o preconceito. A cidade de São Paulo conta com mais de 200 ocupações, e as mulheres desempenham um papel importante nesses prédios, atuando para fazer valer o direito constitucional à moradia. Para o estudo sobre o tema e construção deste relatório, foram utilizadas as pesquisas bibliográfica e documental.