Repositório RCAAP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

The use of the mobile technology has caused several changes in all segments of society. Due to their being inserted in people s lives, the digital mobile devices cause changes in the way people communicate, interact, work, purchase, entertain and learn. In search for greater flexibility, convenience and mobility, society has increasingly taken control of the digital language and sets new characteristics on the sender-receiver, consumer-supplier, employee-employer, media-reader and even State citizen relationships. The so-called digital generation is born, grows, learns and lives being connected to a digital world full of ―rotating and mutant‖ pieces of information, available through mobile digital devices, like cell phones, net books, tablets, etc. Unlike past generations, today s one shows skills to browse through various web channels, all at the same time and on the go. In this context, education is not immune to the effects of the mobile technology as well. How does the appropriation of this technology occur in schools? How does the traditional education system perceive and cope with cell phones inside the classroom? What are the challenges? This research starts up an interdisciplinary reflection, which involves information technology, communication and education, in search for answers to these questions. Keeping focus on the mobile device, we seek to learn whether and how the school environment incorporates the mobile technology in its educational process. This research presents the exploratory study accomplished in a public school in the city of Mogi das Cruzes, located in the metropolitan area of Sao Paulo, concerning students of the 9th year of the elementary school and 1st year of high school levels, using the mobile device as an aid in the pedagogical activities punctually and intermittently accomplished by the history teacher. The study shows and encourages thinking on how the mobile device is being incorporated as an apparatus to assist the pedagogical practice in the formal education environment

In over a hundred years, Brazilian media companies have built a segment capable of producing economic and financial results by entertainment production and information, associated with the learning obtained in the way of managing resources, monetize investments and produce new marketing models. Along the way, the radio market (part of media market) was pioneered in many practices that allowed the segment companies achieve profitability in their operations. The Internet and its advent, however, present themselves as a technological change agent in the form of consuming the radio. Is In this new possibility of radio consumption that arise webradios: new companies in order to produce and broadcast radio content exclusively for the Web. As entrants in the media market, the managers of webradios formulate their strategies for dealing with challenges such as: advertising market, labor costs, investments, financial soundness and audience. The purpose of this work is, from case studies and interviews with experts, understand the strategies of webradios and propose a management system with critical indicators that support this business.

Universidade Tiradentes

Ganhadora do prêmio TCC - 1º Semestre de 2017

Contar e ouvir histórias tem sido um dos principais mecanismos da humanidade para se entender e entender o mundo praticamente desde sempre. Neste trabalho, exploraremos essa ideia e o que ela significa para cada um de nós, para a sociedade e como isso é refletido no jornalismo. O objetivo desse trabalho é identificar a permanência dos aspectos mitológicos não só na história como em nossa própria sociedade. Para isso, olharemos o tema pela ótica do jornalismo literário, fazendo comparações de mitos com obras desse gênero de jornalismo que apresentam narrativas contemporâneas. Para compor essa análise, os trabalhos utilizados serão os textos do livro "O Olho da Rua” (2008), de Eliane Brum, conhecida por seu belo trabalho com jornalismo literário; com eles, vamos traçar paralelos entre contos e personagens mitológicos e histórias reais de pessoas "anônimas" por todo o Brasil. Atravessando áreas diferentes do saber, descobriremos o propósito das histórias no âmbito pessoal, coletivo e jornalístico, percebendo como fato e mito possuem alguns conceitos em comum

Fundo Mackenzie de Pesquisa

Fundo Mackenzie de Pesquisa

Fundo Mackenzie de Pesquisa

Não consta Abstract no trabalho.

Este texto trata de um trabalho multidisciplinar, nas áreas de arquitetura e história, e tem por objetivo documentar o processo de entendimento de conceitos e acontecimentos que contribuíram e influenciaram a educação no país. O objetivo principal do trabalho é desenvolver um estudo sobre a educação e edifícios escolares, abordando fatos históricos que possam elucidar movimento educacional brasileiro. Além disso, procurou-se analisar o comportamento humano e características de diferentes instituições concebidas em períodos diversos. A proposta surgiu a partir do anseio de compreender a importância do espaço escolar na formação do indivíduo. A metodologia adotada consta de pesquisas e atendimentos com o orientador. Como recursos, foram utilizados portais de pesquisas e livros para a elaboração da monografia. Dentre os desafios enfrentados, como entender a influência arquitetônica no desenvolvimento estudantil, foi proporcionado ter a visão da interface dos grandes nomes da educação com demais profissionais envolvidos na concepção de instituições escolares. Portanto, o objetivo principal do Trabalho de Formatura foi atingido, uma vez que todos os conceitos abordados permitem um bom entendimento do projeto.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

The main objective of this research is to identify the formation of the Protestant Brazilian player the second half of the nineteenth century, specifically, the capital of the Republic at the time, the Rio de Janeiro. For this, we intend to redeem elements that explain the use of a fictional narrative by Evangelical Press newspaper, nineteenth century. Basearemo us in the history of reading, particularly in Roger Chartier, to show that the relationship between text and reader produces effects not only for the history of reading, but also for anyone who cares to study this subject. In addition, the paper aims to show how the newspaper used this feature and how to set up your receptivity and acceptance by readers Protestants living in Brazil. Within the context of the Rio player, we will analyze the possibility of this encounter with an evangelistic strategy of Protestant missionaries sent to Brazil, from the use of a literary work by a Protestant newspaper. This makes the Evangelical Press and Lucila objects fundamental to our understanding of the formation of the Protestant Brazilian player, representing the corpus of this research. The Evangelical Press rare gathered information about the formation of Protestantism in Brazil. From the periodic setting of the newspaper, with its textuality and layout, one of the goals of this work is to verify the possibility to establish the image of a Protestant reader of the second half of the nineteenth century. The Evangelical Press was a religious periodical, had ads on their pages, news releases and several, including on international events. Why be administered and directed by Protestant Christians, the Evangelical Press brought Brazilian readers that era articles and topics related to the Protestant religion, its doctrine and practice of faith. Moreover, the work aims to unite scientific arguments that show the use of fiction in the newspaper, if it really was a way to convince the reader that was used to follow the journal by fidelity to religious information reliable.

Ganhadora do prêmio TCC - 1º Semestre de 2016

The main aim of this study was to examine the association between disclosure and cost of capital for Brazilian companies. In order to attain the general aim three specific objectives were posed: evaluating methodology for testing the association between disclosure and capital cost; analyzing capital cost models that might be adopted for use in the Brazilian market; and examining the effects of the amount and quality of information disclosed by Brazilian companies in their annual shareholder reports. The Ordinary Least Squares Method was used to test the correlation between disclosure and cost of capital. Cost of capital was used as dependent variable; explanatory variables analyzed were 3 disclosure indexes and 9 indicating size, risk, and variance in earnings. Three models were used to calculate capital cost: Capital Asset Pricing, Discounted Dividends, and Ohlson-Juettner. Testing was based on two non-probabilistic samples of company stock traded on the São Paulo Stock Exchange. The first sample comprised 131 companies from different segments; the second consisted of companies submitting reports and competing for the 6th Brazilian Publicly Traded Companies Association (local acronym ABRASCA) awards in 2003. The results of this study showed that the model chosen for calculating capital cost affects the results obtained in empirical tests, and that variable disclosure may be significant in one model and not in another. These results match data obtained by Botosan (1997). Two of the disclosure indexes, IDISCABR (used for the ABRASCA award) and INNM (index representing companies adhering to the New Market s differentiated Corporate Governance requirements) differed at 5% significance level, showing that companies in the ABRASCA sample benefited from lower costs by using more stringent disclosure levels. Testing based on the overall sample of 131 companies provided evidence showing that correlations between disclosure and cost-of-capital are sensitive to sample heterogeneity, as Botosan (1997) explained in his groundbreaking study. The main contributions of this study relate to precautions researchers must take when selecting methods of calculating cost of capital; the possibility of using different disclosure indexes to test cost-of-capital and disclosure empirically in the Brazilian market; and evidence that the sample of 37 companies participating in the ABRASCA awards reduced their cost-of-capital through more transparent policies. Although obtained from a small sample, this result may encourage other Brazilian companies in their decision making and instigate further research on the theme.

Fundo Mackenzie de Pesquisa

Alpha CargoLog Transportes e Serviços Ltda – subsidiary Brusque-SC, the company that is the focus of this work, is a road cargo carrier that has difficulty growing in the face of an extremely competitive market. Amid this unfavorable scenario, the company received from its major customers, the request for extension in the provision of logistics services, in addition to the transportation already carried out. With that, attempts were made to understand the market in which Alpha CargoLog is inserted, in order to identify the possible opportunities. The goal of this work is to create superior value to customers, by expanding the service offering, in order to enable the growth of Alpha CargoLog - subsidiary Brusque-SC. The work follows the line of value creation and marketing of services that contrasts with the reality of the organization. Based on the understanding and the opportunity diagnosis, a proposal was developed to explore the opportunity, which occurred through the opening of a new business unit that will offer new logistics services, validated by the project's feasibility and financial analysis. This work presents a disruptive innovation in the Alpha CargoLog market, within the logistics segment. The integration of logistic operator services with transporter proved to be challenging to manage the complexity involved. It was necessary to find a new physical space, invest in structure and technology, develop and train a new team, develop partnerships and, finally yet importantly, sell and validate with the market the new integrated logistics services. The project is fully replicable in other companies and regions, wherein port areas tend to be more propitious for the application of this work. Large industrial centers can also be an opportunity to be explored, with companies that strategically outsource their entire logistics operation.

The present dissertation discusses the character Nora Helmer of Henrik Ibsen’s play “Doll’s House”, written in 1879, through an artistic and cultural history point of view, in a multidisciplinary bias, where the character development in the mentioned work points to a dialogue between the Nineteenth Century and contemporaneity, contributing in the illustration of women’s actions in the construction of hers historical becoming.

Le budget public est apparu avec la consécration de l´État de Droit, après les révolutions libérales du XVIIe et XVIIIe Siècles, comme une importante garantie constitutionnelle des citoyens contre l'exercice de l'activité financière de l'État. Dès lors, il a connu des sensibles évolutions jusqu à ce qu il devienne un outil de base pour le contrôle et la planification de l'action publique, consacrée, à l époque moderne, à répondre aux besoins socio-économiques. Malgré la pertinence de cet institut, depuis la deuxième moitié du XIXe Siècle, une doctrine, d'origine allemande, était sédimentée; elle postulait le caractère purement formel de la loi de finances, pour qualifier le budget public comme un acte administratif exécutoire, dépourvu de normativité juridique. Même si cette compréhension a était largement acceptée et diffusée par la littérature financière majoritaire, on ne peut s'empêcher de remarquer l'incohérence scientifique et juridique de ces théories qui nient le contenu impératif et materiel du budget public, soulignant même que l'opposition aux thèses "classiques" a un soutien massif dans l ordonnancement juridique national, en particulier dans le système budgétaire engendrée par la Constitution Fédérale brésilienne de 1988. En outre, il convient noter que la reconnaissance du caractère substantiel et impératif de la loi de finances n'empêche pas la conclusion selon laquelle lui-même est soumis à certaines limites, puisque l'exécution du budget de l'État est nettement influencée par le concept de flexibilité.

The magazine journalism has always tried to approach its readers through thematic and narrative organization, in a more distinct and deep form, - even because of its periodicity - than daily newspaper. In the reports and materials produced on violence, literary and opinionated bias becomes evidenced by the use of narrative resources that reveal a sophisticated narrative environment with intentions, ideologies and ways of conduct that communicate with the society and its way of dealing with the brutal and the grotesque. The purpose of this dissertation research project, initiated during journalism graduation is to verify, through the analysis of Elize Matsunaga's case report published in Veja magazine, how narrative elements engender in the journalistic production to deal with violence and use literature references to fairy tales to connect with the reader. In addition to conceptualizing the magazine journalism and its discursive strategies, this study analyzes the magazine's means of production, and studies verbal and non-verbal texts associated with fairy tales in the selected corpus to finally look into the journalistic- and human need- to narrate, discuss and think evil.