Repositório RCAAP

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Este artigo pretende abordar alguns aspectos sobre a Comunicação Visual e suas implicações mercadológicas, relacionando a luz/cor ambiental com a atmosfera criada nos supermercados. Faz parte desta análise, como estratégia de marketing da luz/cor, a disposição dos produtos dentro do supermercado, as cores das embalagens, a iluminação, assim como todos os objetos que formam a identidade ambiental de um espaço comercial.

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Neste trabalho, feito para a disciplina AUP-843 da pós-graduação, buscamos uma leitura da imagem simbólica da casa em relação a seus habitantes e à cidade como um todo

Considerações sobre uma estratégia de planejamento microregional implantada no estado de Minas Gerais no período 1974-1987, denominada associativismo municipal. Discussão das principais dificuldades que envolvem a execução desta estratégia numa porção específica do estado: A microregião da zona da mata norte

O artigo trata da criação no Recife, em fins do século 19, do Derby: um centro de comércio, serviços e lazer, que introduziu na cidade novas atitudes em face do consumo, articulando-o a formas novas de diversão e lazer. Mostra como, em termos espaciais, o Derby expressou um momento de redefinição de espaços de uso coletivo, pela incorporação de novos padrões de conforto, higiene e segurança e pela alteração da relação entre a cidade e a natureza. Mostra ainda como o malogro da experiência, após uma curta existência de menos de 1 ano, esteve relacionado a conflitos políticos entre o proprietário do Derby e os governantes pernambucanos da época

A tese de doutorado que se refere esse artigo, propunha-se estudar como o conceito de plano diretor evoluiu de 1975 a 1989, na ótica de planejadores que nesse período trabalhavam sobre o tema, tendo a cidade de São Paulo por objeto. Para tanto a tese percorre a seguinte trajetória: recupera o quadro de referências que aqueles planejadores dispunham ao iniciarem, no começo dos anos 80, a elaboração de um plano diretor: expõe o conceito de plano diretor adotado nessa ocasião e as premissas em que se apoiou; recupera as referências surgidas na década de 80 relativas ao contexto socioeconômico e político e às experiências de planejamento então realizadas; explicita as novas perspectivas que se abriam para o planejamento urbano estratégico e as condicionantes que este teria de atender em face dos impasses políticos que cercavam a produção do plano; expõe o conceito renovado de plano diretor emergente ao final da década. Complementarmente, a tese analisa o papel-chave do governante que assumisse, enquanto missão de estado a tarefa de promover a elaboração e instituição do plano diretor, entendido como obra coletiva amplamente socializada

The article shows the development of the concept of cultural heritage in Brazil according with the thought of two important intelectuais who, in different m om ents, were engaged in preservation policies: Mário de Andrade and Aloísio Magalhães. The development of two public institutions responsible for that preservation is analized as well the ways in which their thoughts influenced the concept of cultural heritage and national memory

This paper aims to show some of the methodological aspects and the results of a Post-Occupancy Evaluation (POE) applied in two office buildings which installations and technical support partially present automatic characteristics and are sited in the commercial corridor of Carlos Berrini avenue, Brooklin Novo district, São Paulo city. It will introduce and discuss the format, the contents and the procedures to the application of questionnaires in order to measure the users’satisfaction of both buildings, presenting some comparative analyses and results regarding the evaluators and the users’point of views enlighting functional and behavioral aspects. This discuss is a contribution to the development of procedures for the application of POE in Brazilian office buildings, which recently started and may have a significant advance, because of the fast increase of the tertiary sectors in the country’s metropolitan regions. The research in sponsored by The State of São Paulo Foundation for Research Support (Fapesp)

This is a study on the impact exerced on the urban environment of São Paulo City by large-scale buildings of the private sector, and by the activities therein. It looks for an urban environment concept that allows the identification of the nature and the territorial extension of urban environments impacts. It makes a critical analysis of the identification criteria of the developments with potential effects on the urban environment. It makes also a critical analysis of the reports of neighborhood impact presented between 1990-1992. In conclusion, it proposes param eters for the elaboration of neighborhood reports

This paper analyses one of the m ost im portant aspects of contemporary socio-spacial interaction. It deal with the role played by ONGs in the housing/environment/ citizenship question, as well as with their relation to the state concerning public policies management and the building of the brazilian cities. It indicates the political variaty of these actors and their socialspacial reach. Pratices involving hope of improvement in the quality of life are privileged. Housing is understood not only as shelter but as different vital experiences and citizenship construction

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O curso de Arquitetura e Urbanismo da USP, iniciado em 1948, procurou por seus fundadores, Luís de Anhaia Mello, João Baptista Vilanova Artigas, Luís Cintra do Prado, apoiados em uma nova visão interdisciplinar da atividade do arquiteto, com o concurso distante, mas não desprezível do pensamento de Mário de Andrade e Lúcio Costa, estabelecer as preocupações técnicas e tecnológicas da indústria da construção e as sugestões dos artistas-cidadãos comprometidos com o ideário iluminista e libertário, como Boulléc, Durand, arquitetos, e Shiller e Goethe, poetas. Isso porque, desde o início, o ensino da arquitetura na graduação se caracterizou, nesses 50 anos na FAUUSP, pela ênfase da construção na "cidade” e na "utopia” da cidade, não naquela que existe, mas naquela proposta. O texto em questão sugere essas mesmas vertentes para orientar o curso de pós-graduação

The graduate course of the School of Architecture and Urbanism of the University of São Paulo has produced a series of dissertations and theses on housing problems. These studies adopt different approaches which are, in part, a result of the three areas of knowledge in the program of the faculty: History, Project and Technology. This diversity in approach and focus is also a result of the political, economic and cultural development of the country and its implications in different periods, as well as of the introduction of foreign ideas. In ad dition to these factors, the acceleration of urban growth, especially in São Paulo and in other large Brazilian cities, has made the problems of housing much more visible and alarming, thus stimulating diverseb points of view in the academic production encountered

This article describes the development of research on Evaluation of Environmental Performance, especially of studies centered in such issues as Environmental Comfort and Post-Occupancy Evaluation, which has taken place under the direction of the area of Technology of Architecture of the graduate course at FAUUSP in the past quarter of a century. The consolidation of these research objects and the education of the teaching and research personnel for universities and research centers all over the country are themes discussed in the light of future trends in Technology of Architecture and its importance for the professional background of the architect and the urban planner

This paper focuses on the developm ent of graduate studies in land scaping at FAUUSP Initiated in the 1970's with the pioneering efforts of Miranda M. Magnoli, the area has grown to in corporate the work of other professors as well as of dozens of students conducting research on landscape and environment, and now, the area is a bout to be officially recognized. The methodological and conceptual aspects of the academic production of the unit are em phasized here, especially those which have contributed to the development of different approaches to Brazilian housing problems.

This paper summarizes the results of research on the history of overland routes between the sea coast and the city of São Paulo locus. It emphasizes the discovery, plotting and reconstruction of the original lost site of the Calçada do Lorena (Governor Lorena s Paved Way), designed by military engineers and built in 1792 for the passage of mules. It also presents historical facts on the first road designed for the traffic of vehicles, the Estrada da Maioridade (His Majesty Coming of Age Road), a route which gave origin to the road known as Caminho do Mar (Way to the Sea) of the motor car era