Repositório RCAAP

The main objective of this article is to present a proposal for performance improvement in project management of Engilab. Methodologically, the work follows the protocol of technological reporting, passing through the stages of analysis, diagnosis and solution proposal. After an initial analysis of scenarios and the performance of the company's projects, a qualitative research was applied to identify problems in the view of managers and project executives. Next, we analyzed the main models of evaluation of maturity of projects and the selection of the MMGP tool created by Darci Prado. After applying the MMGP questionnaire, the company was classified in level 3 of maturity, which is characterized by standardization of procedures and existence of methodology with use of basic tools, consistent planning and control processes and learning process in progress. The analysis of the data obtained allowed the identification of improvement points and the elaboration of an action plan that will increase the company's level of maturity in the next two years.

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Subject: This paper reports the proposal to avail an opportunity for Digital Operation – company that provides services of intelligent monitoring and media purchase to agencies and advertisers on the digital advertising marketing – to expand its business in the digital advertising market. This avail occurs through the creation of a department capable of offering consultancy and advisory services, besides generating a business expansion, giving value creation to customers in the elaboration or the development of their media departments. Application: During the elaboration of the proposal, complex challenges were encountered for its application, regarding harmonizing of the data found in the research through the methods of the Professional Master's course with the expectations of Digital Operation, especially, of its board. Even though Digital Operation is in an extremely volatile business environment and subject to sudden changes in the market, the methodology used to build the proposal allows this study’s replication. Impact: The proposal to profit from the opportunity can generate social impacts, concerning the generation of jobs vacancies as well as generating economic impacts through the incentive of increasing the digital ads investment by advertisers. Innovation: This proposal also brings routine innovations, which means, an innovation that uses the capabilities and resources that Digital Operation already has, in order to create a new service and, thus, act in a new business model. Complexity: The complexity faced at work was high even with the internal environment favorable to changes. This is due to the difficulties in integrating the identified opportunity and the perspective of the Digital Operation board regarding the scenario presented. In addition, there was complexity in aligning the expectations of the board in relation to the expected results. The sudden changes in methodologies of the business environment and, especially, in the technologies involved in the digital advertising market, also contributed to the complexity of applying the proposal in order to profit from the projected opportunity. Methodology and methodological procedures: For the construction of this proposal, this paper describes the services of Digital Operation and the business environment in which the company is found, the market, the competitors and the legal issues surrounding the company. Next the qualitative research applied to employees of media departments of media agencies and advertisers is presented and the elaboration of the analyzes and matrices for diagnosis of the opportunity. Subsequently, the process of preparing the proposal to use is exposed, as well as the action plan for its application. Finally, the evolution of the proposal’s implementation process and the results evaluation indicators are reported.

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The (un) investment process is related to the ability of a company to be able to make a correct assessment of the risks to which the asset is subject. The decision-making process is aided by indicators in which the rating categories and grades indicate, in a simplified way, the risks and assumptions of the issuer's and security´s quality. This simplification assists in the realization of investments by companies, since it facilitates their capture of third-party resources. Banks and debenture holders perceive the quality of the debt security through the credit rating of the entity, pointing to the future expectations of return, estimated cash flows and opportunity cost involved. In this way, changes in rating categories and grades influence the company's indebtedness levels and induce organizations to issue more or less debt. This ratio of rating to decision making in the capital structure is denominated Credit Rating - Capital Structure (CR-CS). Therefore, the main objective of this study is to analyze the influence of the credit rating on the companies' indebtedness. In addition, analyzes are made regarding the relationships between growth opportunities and their need for external funding and rating. For this purpose, a final sample is used with 74 non-financial companies from Brasil Bolsa Balcão (B3), whose 685 annual data are obtained during the period from 2000 to 2016, from the Capital IQ and Bloomberg database. The sample is analyzed by means of descriptive statistics and the hypotheses are tested through correlation analysis and regression with panel data. The results show sporadic significance with some categories and rating grades, and it is not possible to confirm CR-CS as a determinant of the capital structure of companies.

The disordered growth of some cities such as Sao Paulo exemplifies the culture of a spreading territory that grew, and continues growing in a sectored manner and with low densities, resulting in social exclusion and environmental impact. The current implementation of a planning strictly based on urban regulations, focused on the land use and occupation act, seems not to be able to mitigate these effects, mainly for directly impacting on land and property values, leaving to the real estate market the power of configuration and development of the city. Therefore, as an alternative intervention, the Transit Oriented Development (TOD) arises as a model of urban planning and design linked to public transport, which intends to provide the reorientation of policies and strategies on urban planning and design through development of compact and high-density neighborhoods, with mixed use, services, and active and safe public spaces, which promotes population social interaction. Based on the city of Sao Paulo, this research was developed in the context of the 2014 Strategic Master Plan, and its proposal of the future train station of Line 7 (Ruby) of CPTM, named Bom Retiro. Within this essay, topics such as smart and sustainable cities; densities; urban mobility and compactness; and mixed uses will be raised mainly through the Urban Transformation Structure Axes, which received this name because of its orientation towards public transport systems, and because it is a strong inducer of qualitative urban regeneration, not only for its powerful functions, but also for its great immediate surroundings reconfiguring potential, which reflects the entire urban territory. The present research approaches subjects based on the study of the authors Acioly and Davidson (1998); Calthorpe (1993); Chakrabarti (2014); Glaeser (2011); Meyer (2015), Leite (2012; 2014; and 2015); Nelson and Niles (2006); Nobre (2004); Rogers and Gumuchdjian (1997); among others; through the analysis of urban plans (PDE 2014) and mobility ones (Urban Transport Integrated Plan for 2020 and 2025, and Mobility Plan of 2015); and finally through the proposal stage of reading and applying TOD in the urban territory, following the rules of the new Master Plan and the Land Subdivision, Use and Occupation Act. The intention of this research is to provide parameters for the application of urban planning instruments and strategies, so these ones will enable cities with better urbanity.

This study has as objective to analyse the contractual law according to the principle of the objective good-faith in its main aspects. From the presumption that the autonomy of the will, as well as the classic concepts of obligation, judicial relation, breach of contract in the configuration the liberalism has given them do not reflect any more the contractual dynamics. The objective good-faith is revealer of concepts which were proved in the Brazilian judicial ordering with the Code of Consumer Protection and more recently with the new Civil Code. The objective good-faith, developed under the technique of the general clause, allows a bigger mobility to the system which turns to follow the fast social changes. Therefore, a new line of conduct is imposed for the contractors, based on ethics , loyalty, honesty, faithfulness to impose the meaning and the execution of the contract. Both parts of the contract, due to this principle and this new contractual point of view, must behave themselves in order to reach the objective of the contract, co-operating and respecting each other in order to get to the aimed point.

Fundo Mackenzie de Pesquisa

The theme of this work is the professional life of Eduardo Kneese de Mello (1906-1994) presented through his architectonic activity and focusing on the works and projects of collective dwelling. It marks the architect as an active character, indispensable to make public the power of the Modern Brazilian Architecture that happened in São Paulo as of 1940. It shows his contribution to the Brazilian architecture, linking the quality of his work to the texts he wrote and his fierce effort in the process of expanding the teaching of Architecture and Urbanism, including the defense and legal consolidation of the professional responsibilities of the architect. Through the analysis of eight projects, this work shows Eduardo Kneese de Mello´s, at times pioneer, contribution to collective dwelling in São Paulo.

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Three minor electoral reforms have been enacted by Brazilian judicial order with the purpose of modifying provisions referring to the Electoral Code, the Law of Political Parties and the Election Law. These have, to some extent, regulated the dynamic, organisation and the functioning of political parties. The recent Federal Law No. 13.165/15 re-introduced new mechanisms to be observed by the political parties, viz spending limits and financing of electoral campaigns, administrative procedures before the Electoral Court, party affiliation, electoral propaganda, the participation of women, accountability, candidate registration etc. In addition, three Proposals for Amending the Constitution are going through the Federal Legislative Houses, incorporating the latter and other more varied mechanisms; some which had nevertheless previously been rejected, such as the adoption of a proportional list system and majority per district, the performance clause, proportional coalitions and length of mandate. It is true that with each new legislature, the aforementioned subjects have found their way back onto the agenda as a means of addressing popular discontent with the electoral and party processes in force. Political parties have ended up taking centre stage in this discussion. They may even, if the recent historical-political experience is anything to go by, lose their vigour but not their eternal life. Ultimately, they are the ones who are directly responsible for the implementation of the process of political representation, recognising the importance of coming to power via the legitimate channel and the full exercise of democracy. They support it in fact. And it is for the importance they take on the contemporary electoral scene, especially in the case of Brazil, that political parties receive the present homage, duly accompanied by the rejection of the imposition of mechanisms restricting their functional activities by the current legal system, even if the models of restrictive action undergone in the past are repeated.

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Fundo Mackenzie de Pesquisa

Fundo Mackenzie de Pesquisa

Decision-making is part of the routine of any person; which may come from simple choices to the most structured ones. In business environments decisions are considered to be rational - however it is possible to notice that often decisions are made based on a subjective list of unclear or illogical selections. In addition, the decision maker is also influenced by the environment to which he/she is inserted, as well as the social interactions related, leading to decision made under uncertain scenarios, via the utilization of simplified "shortcuts" to the choice of the alternatives. Decision can also de triggered by emotions or impulses, responsible for quick and "in the spur of the moment" responses, however known to be uncontrolled, unreasonable and premature - which can be understood as impulsivity. This study aims to identify the role impulsivity plays in decision-making, from the perspective of financial managers, and in the way it can be associated in the development of the decision-making competence. The study is based on the frameworks available for understanding the process from the classical point of view of decision-making based on the concept of "homo economicus", as well as the economic models of decision arising from that: bounded rationality, Theory of Expected Utility and Prospect Theory. Cognitive models of linear and bidimensional decision-making are also listed, providing inputs to "open the black box of decision” via the insertion of the role emotions, affections, behaviors and impulses play in the decision process. The qualitative study applied the non-probability sampling method intended for the data collection of the semi-structured interviews. Five financial managers were interviewed, from fields such as Controllership, Risk, Treasury and Corporate Finance; and the data was further analyzed via the content analysis technique. It was identified positive aspects of impulvisity towards decision-making, from agility and risk propensity standpoints; such as negative aspects associated with the influence of cognitive biases and social influence, over (or under) confidence, conflicts of interest and lack of rationality. Actions focusing on the development of decision-making competences in the light of the impulsive behavior were proposed by managers; subsequentenly leading to suggestions of opportunities for further studies, and the inclusion of behavioral disciplines in the curriculum of undergraduate and graduate studentes in Accounting.

Fundo Mackenzie de Pesquisa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

The usage of computing resources available to students can be improved, and instructional systems supporting theoretical subjects can be developed in order to provide the interactivity (learn-by-doing) and, therefore, take advantage of fluency and interest of Digital Generation for many types of digital media on behalf of education. Theoretically based on human factors and cognitive processes, Multiple Intelligences, Learning Styles and features of Digital Generation have been studied. Technologies, such as, Intelligent Tutoring Systems, Serious Games, Simulators and Learning Objects, have also been analyzed as options for computer-assisted education, with a final outlining of an optimized model to meet the demand of educational systems on a makeable manner and to create virtual didactic materials. In order to demonstrate such model, a system was developed in order to verify applicability of the model. The creation of Interactive Learning Objects is, thus, shown as an assisting resource to the traditional method of teaching.

Fundo Mackenzie de Pesquisa

O estudo foi iniciado através do levantamento e entendimento da conformação da cidade de São Paulo como metrópole brasileira, tendo sempre como foco a região central paulistana. Esse local, durante um curto espaço de tempo, passou pelas mais diversas mudanças, tanto no meio urbano quanto no meio social. Entendeu-se o processo de declínio do centro como um grande conector entre o meio urbano e a comunidade LGBTQI+, abordando assim todos os aspectos que permeiam essa comunidade, estabelecendo uma relação direta com o centro da capital. Como grande objeto de estudo, para que houvesse uma proposta arquitetônica, foi direcionado todo esse olhar sobre a cidade e a comunidade LGBTQI+, no perímetro que forma a região do Largo do Arouche, analisando e comparando com a região da Rua Frei Caneca e Rua Augusta, que também possui uma grande influência dessa população.