RCAAP Repository

Alpha CargoLog Transportes e Serviços Ltda – subsidiary Brusque-SC, the company that is the focus of this work, is a road cargo carrier that has difficulty growing in the face of an extremely competitive market. Amid this unfavorable scenario, the company received from its major customers, the request for extension in the provision of logistics services, in addition to the transportation already carried out. With that, attempts were made to understand the market in which Alpha CargoLog is inserted, in order to identify the possible opportunities. The goal of this work is to create superior value to customers, by expanding the service offering, in order to enable the growth of Alpha CargoLog - subsidiary Brusque-SC. The work follows the line of value creation and marketing of services that contrasts with the reality of the organization. Based on the understanding and the opportunity diagnosis, a proposal was developed to explore the opportunity, which occurred through the opening of a new business unit that will offer new logistics services, validated by the project's feasibility and financial analysis. This work presents a disruptive innovation in the Alpha CargoLog market, within the logistics segment. The integration of logistic operator services with transporter proved to be challenging to manage the complexity involved. It was necessary to find a new physical space, invest in structure and technology, develop and train a new team, develop partnerships and, finally yet importantly, sell and validate with the market the new integrated logistics services. The project is fully replicable in other companies and regions, wherein port areas tend to be more propitious for the application of this work. Large industrial centers can also be an opportunity to be explored, with companies that strategically outsource their entire logistics operation.

The present dissertation discusses the character Nora Helmer of Henrik Ibsen’s play “Doll’s House”, written in 1879, through an artistic and cultural history point of view, in a multidisciplinary bias, where the character development in the mentioned work points to a dialogue between the Nineteenth Century and contemporaneity, contributing in the illustration of women’s actions in the construction of hers historical becoming.

Le budget public est apparu avec la consécration de l´État de Droit, après les révolutions libérales du XVIIe et XVIIIe Siècles, comme une importante garantie constitutionnelle des citoyens contre l'exercice de l'activité financière de l'État. Dès lors, il a connu des sensibles évolutions jusqu à ce qu il devienne un outil de base pour le contrôle et la planification de l'action publique, consacrée, à l époque moderne, à répondre aux besoins socio-économiques. Malgré la pertinence de cet institut, depuis la deuxième moitié du XIXe Siècle, une doctrine, d'origine allemande, était sédimentée; elle postulait le caractère purement formel de la loi de finances, pour qualifier le budget public comme un acte administratif exécutoire, dépourvu de normativité juridique. Même si cette compréhension a était largement acceptée et diffusée par la littérature financière majoritaire, on ne peut s'empêcher de remarquer l'incohérence scientifique et juridique de ces théories qui nient le contenu impératif et materiel du budget public, soulignant même que l'opposition aux thèses "classiques" a un soutien massif dans l ordonnancement juridique national, en particulier dans le système budgétaire engendrée par la Constitution Fédérale brésilienne de 1988. En outre, il convient noter que la reconnaissance du caractère substantiel et impératif de la loi de finances n'empêche pas la conclusion selon laquelle lui-même est soumis à certaines limites, puisque l'exécution du budget de l'État est nettement influencée par le concept de flexibilité.

The magazine journalism has always tried to approach its readers through thematic and narrative organization, in a more distinct and deep form, - even because of its periodicity - than daily newspaper. In the reports and materials produced on violence, literary and opinionated bias becomes evidenced by the use of narrative resources that reveal a sophisticated narrative environment with intentions, ideologies and ways of conduct that communicate with the society and its way of dealing with the brutal and the grotesque. The purpose of this dissertation research project, initiated during journalism graduation is to verify, through the analysis of Elize Matsunaga's case report published in Veja magazine, how narrative elements engender in the journalistic production to deal with violence and use literature references to fairy tales to connect with the reader. In addition to conceptualizing the magazine journalism and its discursive strategies, this study analyzes the magazine's means of production, and studies verbal and non-verbal texts associated with fairy tales in the selected corpus to finally look into the journalistic- and human need- to narrate, discuss and think evil.

Fundo Mackenzie de Pesquisa

Analisa-se a Teoria das Janelas Quebradas - suas intersecções com o Momento Lei e Ordem - e sua influência na formação e direcionamento de políticas de segurança pública preventivas e ostensivas. Tal análise é feita a partir do estudo teórico e empírico da criação e aplicação de políticas criminais pautadas na referida teoria e no movimento lei e ordem, e operação tolerância zero com mais prisões, bem como seus reflexos na contemporaneidade, combinando-se o dever de punir do Estado com o quanto previsto a Constituição/CF, e no microssistema dos Juizados Especiais Criminais - Jecrim, em relação à aplicação do “Direito Penal Máximo” e do “Direito Penal Mínimo” como ultima ratio. Objetiva-se examinar acerca das oscilações de crescimento da criminalidade ante aplicação medidas coercitivas mais ou menos severos e sua aceitação pela sociedade. Para tanto, estuda-se material teórico acerca das origens e funções das teorias referenciadas, bem como modelos ditos modernos de políticas criminais no combate à criminalidade

This work is intended to present the discursive ethos of the enunciator based on the text of O Diário de Simonton ("Simonton's Journal"), focusing only in the period as from his arrival in Brazil. It analyzes from the Journal excerpts dealing with his first contact with the missionary field; his abolitionist view and his role as a missionary. It briefly tells about the historical background of Presbyterianism, as well as about Simonton's life, according to Cerni (1992), Ferreira (1992), Matos (2004) e Ribeiro (1981). This work also provides an analysis of the ethos from aspects such as character, behavior and corporality present in the discourse theory references of Maingueneau (1997, 2000), presenting the origins of the ethos concept in Aristotle and other ideas on the theme found in Charaudeau (2006). It briefly presents the concept of the journal as a discursive gender and how that can be important in constructing the ethos of the enunciator. It is concluded by showing how it is possible to define the ethos of the enunciator even if the corpus is a journal and through the discourse, the previous ethos is confirmed by the one who receives the enunciator's ethos.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

The object of this dissertation is the design developed for the municipal public parks of the city of São Paulo. The main intention is to set up a historical overview of the architecture projects, and trough that, identify and analyze the project variations and uniformity by comparison of the program, design and constructive techniques developed in the draws that subsidized the implantation of these equipment in the capital. The fulfillment of this task will go through the definition of what would be the object of analysis, looking at the beacon of what would be the public parks, the public park in municipal instance and the specific stage of the public park project. From the scene of the organization of the municipal public authority to provide the green spaces itself, there will be a special focus given to two specific moments of creation of the public parks: the production from 1968 to 1992, with the clairvoyance of a specific department for the formulation of projects, and those ones made between 1993 and 2012, already with a Municipal Secretary with the same attribution. What can be noticed, in general features, is that it is possible to identify, from the graphic material proposition, some ineffaceable characteristics of the formation of the municipal public park in São Paulo, and on the other hand, to highlight the mutations that occurred with the substitution of a hegemonic thinking that valued the public recreational by the environmentalist theme. The main interest of this research is to bring to the surface of the academic discussion what had been the production of the municipal departments of this specific area and produce a debate about the paths that have been taken in the practice of formulating the green spaces, emanating notes that can be useful both the theoretical reflection of this object as giving practice parameters that help the reflection of its contemporary agents.

High cadence solar observations in infrared and H-α are important tools for the study of active regions during solar flaring events. The acquisition and analysis of these observational data associated with information in other frequency bands, can be helpful in the study of emission mechanisms during solar flares. Recently it was installed at the Universidade Presbiteriana Mackenzie, São Paulo, the Mackenzie Solar Observatory, with the objective to provide research opportunities in Solar Physics. Experimental tests carried out in the Observatory should provide advances in instrumentation, assembly and procedures to be implemented and operated in collaboration with others observatories, for solar observations from ground and space. In this work, the physical structure of the Solar Observatory Mackenzie is described in details.Operating procedures of instruments and data acquisition are proposed, as well as the systematization of simultaneous observations at infrared and H-α. Despite the short time of operation, records of some solar events have already been obtained.

This study aims to analyze the relationship between ethics and contract, leaving the two hegemonic paradigms of legal knowledge, the natural law and legal positivism, concluding with a critical analysis of the possible existence of a contractual justice in the context of a positivised legal system, albeit with new paradigms supporters. Whereas the concept of law and morality varies according to the historical moment, the economic and social context, the approach regarding the contractual justice will be done taking into consideration the moral and legal thought prevailing in each period, taking as march time the dominant thought in modernity, especially from the eighteenth century.

Fundo Mackenzie de Pesquisa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Fundo Mackenzie de Pesquisa

It is understood that financial decisions, from the simplest to the most complex, are always present in people´s lives. In this sense, we can highlight the importance of foundations on the several resources used in purchasing, negotiation, applications, and other actions that require a minimum of financial insight. This set of knowledge is called financial education. Thus, this study aims to measure and determine the level of financial literacy of teachers in municipal primary and middle schools of Sorocaba, in its three dimensions (knowledge, behavior and attitude), with the use of studies about the extent of research on the theme, their metrics and their approaches. It highlights the importance of financial education during a person´s childhood and adolescence, and the formation of habits and principles as well, reinforcing the fact that one well informed educator can significantly contribute to future financial decisions of those individuals. A survey instrument, divided in three parts, was used for data collection. The first part was composed of demographic data about the teachers and their professional performance. The proposed scale for this part was categorical or metric (age and experience). The second part consisted of questions related to three dimensions: knowledge, behavior and attitude. These analyzed dimensions were proposed by Potrich et al (2015). The indicators (variables) of each dimension were adapted from Potrich’s instrument, and inspired by an OECD proposed survey for detecting levels of financial literacy as well. The third part of the questionnaire was based on S&P Klapper, Lusardi and Oudheesden (2014), when the teachers evaluated some investment-related situations and the value of money across the time. The proposed scale for this part of the questionnaire was nominal, being that each alternative showed a different behavior. Some of the factor analysis showed inconsistencies in the proposed dimensions. These proposed dimensions were stratified in three categories of clusters for each dimension, i.e. low, medium and high financial literacy. This study shows how that theme has been developed in the world and also in Brazil, as it turns evident that as far as there is a reduction of the barrier for financial inclusion, an awareness on the subject can be generated. Conclusions drawn from this work build an expectation to contribute to the evolution of the practice of financial education among the teachers of primary and secondary schools.

teste

This study approaches the process of urban and architectural preservation instituted in Sao Joao del Rei, the resolutions and the extend of the acts of protection at municipal, state and federal levels, as well as the population`s attitudes with the heritage in a setting of urban transformations and quest for economic progress The conflict between the federal preservations laws and local interests will be analyzed, involving the commercial agents and the technicians of the Institute of National Historical and Artistic Heritage. Nowadays, this thematic sets up a transient scenario, marked initially by neglect of people with the patrimony, then by the appreciation of the collective memory and, recently, by the possibility of association with the economic development.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior