RCAAP Repository

The present work was carried out with the objective of reviewing the business model of a Brazilian company in the furniture industry and proposing strategies for its development, through an increase in the supply of value and sources of revenue. Potential effects involve expanding market share, regaining market leadership, developing value for the company brand, and establishing various channels of relationship with the consumer market. The diagnosis resulted in the proposition of a new business model, based on a new mission statement, in which the value offer is based on the convenience offered to the clients, according to the market with philosophy, which represents an innovation that inspires the process decision to differentiate it from competitors. From the strategies proposed and adopted, the planning of the actions to be carried out was carried out, indicating the resources involved, deadlines for execution and those responsible. Some of the proposed actions have already been implemented and others continue to be implemented. The main contribution will be reflected in the gain in market share and management quality of the company, with greater efficiency and effectiveness and value creation potential. This is a proposal applicable to a specific organization that tends to develop its conditions for value creation. In addition to the direct health and prosperity benefits of the company, the proposed actions tend to influence the development of management technology and can be replicated in similar situations experienced by other companies.

O presente artigo objetiva realizar um estudo de casos que envolveram discussões acerca da relação de consumo no que tange a publicidade enganosa e a sua aplicação ou não nos julgamentos dos casos selecionados que tiveram grande repercussão, conhecidos como “Uniesp Paga”. A publicidade engloba várias formas de persuadir o espectador-consumidor. Com a vasta concorrência experimentada no comércio em geral, a publicidade tornou-se um diferencial no tocante a atrair a atenção do consumidor ao que se pretende vender. Já a publicidade enganosa induz o consumidor a adquirir algo que iludido por falsas promessas, não o adquiriria se o fossem repassadas corretamente as informações acerca da “coisa” anunciada. Analisou-se onze processos de diferentes Comarcas e Varas do Estado de São Paulo e o que foi verificado aponta que a maioria dos julgadores entenderam não haver o dano narrado pelos estudantes no caso “Uniesp Paga”.

This dissertation intended to utter cultural and discursive impressions in two North American film advertisements disclosed for the Portuguese and Brazilian audience in movie theaters and video rental shops. The theoretical background was based on the theory of Discourse Analysis (French-oriented) and Culture, as well as respective identity formations, as a manner of expression of ideas, feelings, behaviors, ideologies and sense effects. It was followed by a brief history on how the English, Portuguese and Brazilian languages were formed in order to understand cultural differences encountered in language and by a presentation of matters arising out of advertisements, comprised of title and image, whose cultural production is meant for the film audience. In consultation to the cinema history, advertisements of Miss Congeniality (2000) and It s a Wonderful Life (1946) were selected, evidencing that the disclosure of North American ideology a is not a feature pertaining to a certain decade and that the title thereof is not inclined to be literal as time passes by as it was expected by the massive influence of the English language as a worldwide language. Upon the analysis of these impressions, it was observed the difference of use within the same language - the Portuguese - as a manner of expressing the North American culture against Portuguese and Brazilian cultures.

Era este o cenário de Santa Cecília desde meados da década de 1970 até recentemente. Basta uma pesquisa breve na internet para notar que algo novo vem acontecendo com este tradicional bairro de São Paulo. Chamadas de reportagens como “Jovens mudam a cara da Santa Cecília”1 são comuns desde o começo da última década. Todas as matérias têm em comum uma mesma argumentação: o bairro está passando por uma retomada no mercado imobiliário. Existe hoje, ainda, uma confusão do que se define por Santa Cecília. A transição entre Higienópolis, Vila Buarque, Consolação e Campos Elíseos, Santa Ifigênia e República nunca foi bem definida. Há alguns ainda que vão além e confundem com Perdizes e Pacaembu. No curta metragem “O que foi, o que é e o que será Santa Cecília”2, José Marques Araújo, então diretor da Secretaria Municipal de Planejamento, afirma que essa confusão se dá a uma não delimitação formal dos perímetros por parte do poder público. Por critérios metodológicos definiremos como Santa Cecília o polígono formado entre as ruas Jaguaribe, Dr. Veiga Filho, Rua Tupi, Avenida General Olímpio da Silveira, Rua Amaral Gurgel, Av. São João e a rua Dr. Frederico Steidel. Esse perímetro foi definido a partir de análises de mapas históricos nos quais é possível observar a consolidação dessa porção da cidade: a abertura de ruas em chácaras próximas entre si num período próximo de tempo, sob uma mesma lógica. Assim, aquilo que não é nem Higienópolis, nem Vila Buarque, tampouco República, Campos Elíseos ou Pacaembu, pode ser considerado Santa Cecília

This study suggests a discussion of contemporary architecture and its correlation with the lightweight construction systems within a specific approach resulting from materiality and tectonics that have a catalytic role of technological and architectural construction. For architecture, materiality is manifested in its concrete and formal physical expression and contributes to the outcome of the spatiality of the resulting building. The form is a result of the qualification material and performance while matter. Is training conceptive and inventive architect explore the geometry or not shape's geometry. The constructive constraints of the architectural object are reflections of a tectonic able to solve and lead to the technological qualities that limit the performance of building systems must meet. The verification of the segments considered in this study through analysis of works characteristics of these settings will allow verification of the role of technology and development of lightweight construction systems in the settings of contemporary architecture and consequently their relationship to material innovations that these architectures can be realized.

Discovered in 1866 by John Langdon Down, Down syndrome (DS) is characterized by an error in the distribution of cell chromosome. People with this syndrome develop physical and mental characteristics specific. So have the later development of physical and cognitive functions, being taken to delay the acquisition of "motor milestones" basic. Some factors may jeopardize the motor performance of these children, among which we mention the low socioeconomic status. The DS affects not only the child but also his entire family, which is a key part of this development process, affecting mainly the quality of life of primary family caregiver.The aim of this study was to investigate the influence of socioeconomic status on the functional performance of children with Down syndrome and quality of life of their caregivers. It is a cross-sectional study with 20 family caregivers of children with DS, aged 2-5 years seen at the Centro Integrado de Educação EspeciaL- CIES in the city of Teresina-PI. We used the following instruments: Inventory Pediatric Evaluation of Disability (PEDI), Economic Classification Criteria of Brazil, Whoqol-short and an identification sheet with information about the child and caregiver.The results revealed that children with higher socioeconomic status (SS) had worse functional performance under the three areas of functional abilities (self-care, mobility and social function) compared with children from higher socioeconomic levels. The area had the lowest average was the social function of self-care and then, finally, mobility. Regarding quality of life, met with lower scores in the four areas of family caregivers of lower socioeconomic status, being the most affected environmental field. When comparing the quality of life and functional ability, there was a moderate correlation between self-care area with the environmental and weak linear correlation between the other areas of functional ability with the areas of quality of life.We conclude that the SS has an influence on the functional performance of children with Down syndrome and quality of life of their caregivers. Since the functional performance of children have a weak relationship to quality of life of caregivers. Thus, it is believed that the multidisciplinary treatment, educational lectures for parents and the implementation of appropriate public policies can diminish the negative influence of SS in the child's functional performance and quality of life of the caregiver.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

The purpose of the present study shall be to analyze, from the judicial point of view, this novel theme in the Brazilian judicial ordinance, known as Regulatory Agencies and the control of its performance. Far from being perfect, or aiming to answer all questions that are involved in this subject, this monograph searches for the doctrine in the study of the types of performance controls used by these agencies, which certainly is not studied quite enough. To reach the intended objective, we propose a brief analysis of the Government Interference in the Economic Area and its Ruling and Investigating Function. We submit the idea of ruling agency, as a special department, with its function and restriction of actual work. The difference between the concepts of ruling and regulations, as well as autonomy and independence will also be studied for a better understanding of the proposed subject. So, this study is not the first one and will not be the last one of the subject in this track. Certainly it is worthy to give continuity to researches already made in this area. It aims also to stimulate thoughts and debates to advance the understanding of the subject, opening the mind to more questions, looking for more efficiency in controlling, including the creation of new techniques of control and improvement of the existing ones.

Conselho Nacional de Desenvolvimento Científico e Tecnológico

Fundo Mackenzie de Pesquisa

Title: Platform for Certification and Auditing in Companies: Strategies for the Development of an Innovative Business Keywords: certification, business development, strategy, innovation, marketplace. Introduction: This text describes the project carried out with the aim of developing the business model for a transaction platform for services related to certification, especially auditing services, in a marketplace model. Methodology used: With the concern of giving scientific character to the work, the method of solving problems and taking advantage of opportunities proposed by Marcondes, Miguel, Franklin and Perez (2017) was followed. Researched context: The certification market involves auditors, certifiers, legislative agents and evaluators and, mainly, companies interested in acquiring certifications so that it is possible to expand business, ensure quality, reduce costs, provide credibility, comply with current legislation and achieve international acceptance. Given the complexity determined by the quantity and diversity of agents involved, bringing the different agents together on a single platform to reduce the search time for specialized professionals, certifying companies and auditors, would be an opportunity to provide added value to all parties involved. Situation Diagnosis: In order to better adapt the structural aspects of the model designed, the analysis of macro-environmental scenarios and trends in the competitive environment were started, such as the current size and potential market, as well as the gaps existing due to needs and desires not yet satisfactorily met. Then, we sought to define internal aspects, starting with the determination of what would be the value proposal that would meet the expectations of the clients and the technological solution applied to the transaction of audit services in certification, proceeding with the analysis of financial viability of the project. Proposed intervention: The diagnosis carried out led to the design of a business model for the creation of a new company with an innovative proposal to offer value, embraced by entrepreneurs who bring their knowledge of the certification market, information technology, marketplace and investment capacity. The idea considers the trends of the technological scenario and the concepts of shared economy and networked business orchestration, in which the market is currently developing. Achieved Results: Given the data considered, the analysis presented, the value proposal tested and validated by agents working in the target market and the current stage of implementation, the proposal proved to be feasible, with an effective capacity to constitute a business that involves a favorable situation of return on investment required from partners, who will use their own resources to enable the best use of the opportunity and, in a subsequent phase, will implement the business model developed in this project. Technological, Economic and Social Impact: In addition to the impact resulting from the creation of an innovative business model for the sector, it is expected that the sharing of experience provides the potential for replication in equivalent situations. Therefore, it is expected to contribute to the development of management technology and providing expansion of security and turnover in the market, in order to have a favorable impact on the evolutionary dynamics of the economic environment and the development of society's quality of life.

Fundo Mackenzie de Pesquisa

Igreja Presbiteriana do Brasil

Este trabalho é um estudo da doutrina do direito do filósofo Immanuel Kant, e versa especificamente sobre a parte dos direitos reais desta doutrina. Para esse fim, é feita uma introdução em que são explicados os princípios fundamentais da filosofia de Kant. Na introdução, busca-se localizar o direito dentro do sistema filosófico kantiano, razão pela qual são abordados temas como como a moral e sua divisão entre Ética e direito. Também é feita, ainda que brevemente, uma consideração sobre o estado liberal, como o concebeu Kant. Percorrido este caminho, chega-se ao direito, e nele também são consideradas suas divisões entre o público e o privado, além de ser feita a explicação dos importantes conceitos de meu e teu externos. No direito privado, encontram-se os direitos reais, que nada mais são do que uma das três possibilidades do meu e do teu externo; as outras duas são os direitos pessoais e os direitos pessoais na modalidade real. Quanto ao direito privado, é considerado o conceito de posse em Kant e é feito um cotejo entre a teoria kantiana da posse e as teorias modernas. Por fim, são feitos comentários sobre o direito de propriedade e abordados seus fundamentos filosóficos.

This work aims to investigate the military chaplain s work in the Brazilian Army. This ministry has been seen since the Portuguese arrival to Brazil and as the time pass it ripens and became a well developed structure. It is obvious that it has a conspicuous work in the men s hands who have the interest in giving spiritual and emotional support to the militaries as well as to their families. The religious work has a vital importance in military life since the soldier will have the chance to have a more balanced life. We can also realize through this work that besides the job carried out by the Catholic Roman Church, a great job has been done by the Evangelical chaplains. According to the statistics, the number of evangelical soldiers has been growing in an outstanding way. This research is based on parts of interviews with two Brazilian Army chaplains, a priest and a pastor who will mention the gigantic work done in this Army. The chaplain is vital in the consolidation of Brazilian Army.

Fundo Mackenzie de Pesquisa

This work tests using series of price data and dividends of the stocks that composed the theoretical portfolio of the IBOVESPA for the period between 1986 and 2016 with the objective of evaluating the market rationality through Present Value models. The methodology used is the analysis of cointegrated vectors of prices and dividends and the use of the VAR and cointegration approach. The influence of dividends on stock prices in 30 years and the hypothesis of efficient markets were evaluated. We conclude that the Brazilian market does not fit the proposed model. Two methodologies were used, one to evaluate the relationship between prices and dividends, and another to evaluate the efficiency of the market.

Nowadays the era considered by the authors is knowledge era

The fundamentals of this research lies on the fact the theoretical frame upon which Social and Environmental Projects Control needs further empirical studies, have seen few jobs available in the academic literature and a subject of importance to the business environment and academy.Thus what was done in this study was: (i) systematize knowledge about Project Control in a conceptual theoretical frame called Basic Conceptual Structure Control of Projects and (ii) to investigate the reality of the typical activities and functions of the responsible organizational unit, within 4 (four) plants to generate electricity surveyed, for control of environmental projects. It was found that as the elements that make up this conceptual framework to reflect the practices of the Socio-Environmental Control Projects in the companies studied. The study is empirical in nature and exploratory, and how to address the problem, the research is qualitative. Because it is a proposal to validate a framework, the method of analysis of the information obtained was the literal transcription of data. The ideal framework was raised in the academic literature, that companies must have, for the control of environmental projects and have successfully achieving the desired results. And finally to analyze the plants investigated, it was realized that all met the standards set in accordance with the theoretical frame mentioned to control their environmental projects.