Repositório RCAAP

placed in Estadio do Pacaembu, in Sao Paulo (SP), the Museu do Futebol is a typical third millennium museum and proposes to make a linear narrative with the use of multimedia. History of soccer is told through the axes Emotion, History and Fun. The curatorship of Leonel Kaz reveals a sequence of visual and sound experiences that set the relationship between soccer and Brazilian life in the 20th century. Contents are communicated to the audience under the shape o expositions, addresses, courses,workshops, functions, publications, inside and outside educative activities.

The author proposes reflections on the motion picture Who Wants to Be a Millionaire?, by Danny Boyle and screenplay by Simon Beaufoy, adapted from the novel by Vikas Swarup, Q & A. The objective is to recover aspects from the Hindu history and culture using the history of its cinemas.

The activities proposed in this issue are organized around three themes: political inclusion, specially of young people in search of their national identity; the belief in a possible digital exclusion; and, eventually, the cultural inclusion and popular culture. The first theme relates to the contribution of cinema as a way to register the memory of the Brazilian military dictatorship. The second theme deals with the issue of digital inclusion through the analysis of the migration from analogue television to the digital one. The third one brings the always present discussion between popularculture, high culture and mass culture from the perspective of the circus theater.

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In this presentation, the author comments on the editorial production of Comunicação & Educação scientific journaland its editorial profile, which has a complex structure with several sections, each with a particular purpose, a research work, a form of dialogue with the reader. Each section has its specificity in the interrelation between education and communication, in order to improve the use of media and,consequently, the educational practices in the country. The purpose is always to call the reader’s attention to this effort inpromoting discussion and dialogue on media, culture, education, politics and social action. The paper announces some recent gains, as the report published by the portal of journals Univerciencia.org that Communicação & Educação is the most accessed journal in the portal that collects 21 Brazilian communication journals, in a significant lead in visits, accesses and downloads.

This text systematizes data collected in the research that discusses the interface between communication and education. The main objective is to verify how young teachers from fundamental and medium school systems, in the age groupup to 30 years old, are living and working with new media cultures

O texto trata da expansão do europeu pelo mundo a partir da Modernidade e do desenvolvimento das ciências, da tecnologia e das comunicações, para a exploração do distante e do diferente.Mostra como os cientistas sociais desenvolveram um método importante de ver e descrever o outro – a etnografia –, capazde aproximar pesquisador e objeto de pesquisa, desvendando‑os mutuamente. Analisa como a imagem passou a fazer parte desse método de conhecimento e a importância que ela adquire, na atualidade, nas formas contemporâneas de nos relacionarmos e conhecermos o outro.

The immediate consequence of Russian Revolution on German intellectuals in Weimar Republic (1919‑1933) was the politicization of art. In this climate, Brecht approaches to the political theater of Picastor and writes didactic plays. Thereafter, the trajectory of Brecht is marked by the pursuit of an interactive communicationand by the defense of pedagogical function of art. The reflections on the role of art are contemporary to the radio theory, the emerging of labour press and the cinematographic experiments. It is within this general framework we can understand Brecht’s theatrical proposals.

Pretendemos discutir neste artigo as relações de produção de sentido entre os conceitos de recepção, leitura e leitor. Para tanto, haverá considerações sobre os estudos da recepção e da história da leitura no mundo ocidental, considerando a interface com diferentes mídias. Aliados a essas discussões, procuraremos evidenciar o processo de produção de sentido por meio das discussões já referidas e da elaboração de categorias de leitores. Como resultado, tentaremos demonstrar que os processos de leitura e de recepção midiáticas têm sua coerência teórica no campo epistêmico da representação.

This article recognizes the toy as an object of communication capable of translating the identity of contemporary childhood circumscribed by the media. It is the participation of the toy industry as a cultural‑integrating the child to a possible system of fashion, consumption and the fleeting images seen on TV.

The aim of this article is offer same contributions to a theoretical description on educational practices. Firstly in the systemic proposal tradition, the article points out the practices and procedures used by Childhood Education. Secondly, the Family, School, Group of Peers and Media, will be observed on a integrated way, trough examples of Childhood Education. At the same time, those institutions of socialization determine which are able to describe this educational field. Finally, the paper points out, as example, a former application of these categories in acontext of interrelation between Media and Childhood Education.

O presente estudo tem o objetivo de investigar as relações de trabalho no Porto de Santos, localizado na Baixada Santista, litoral de São Paulo. O Porto e a cidade de Santos, ao longo da história,passaram por inúmeras transformações econômicas e sociais que influenciaram fortemente as relações de trabalho. A partir do conflito entre comerciantes e trabalhadores locais, surgiu a cultura portuária que tenta, até os dias atuais, preservar suas raízes mediante uma nova cultura disseminada pelo empresariado.

Visiting Brazil as part of her educational communication program, the Italian teacher Isabella Bruni was able to visit experiences in this area within São Paulo city and outline a comparisonbetween the work done in several Italian cities and the Brazilian projects. In this interview, she stands out the differencesand similarities between the education in the two countries, based on cultural and political traditions, and thinks about thepossibilities of using the communication tools in the classroom – resources that are already, frequently more familiar to youngpeople than to their teachers.

Este artigo desenvolve uma análise do filme Trafic, de Jacques Tati (1971), a partir do qual trata das questões do consumo, do mundo do trabalho e das intrincadas relações entre sujeitos emercadorias no contexto contemporâneo. O quadro teórico é baseado nos estudos de Roland Barthes e Jean Baudrillard, entreoutros autores que analisam os processos simbólicos que envolvem os bens, da esfera produtiva aos cenários socioculturaisque revestem seu consumo pelos sujeitos.

At Campo Limpo district, in São Paulo suburbs, from time to time an event happens and its trade‑mark is the freedom that all participants have to show, listen and learn more and moreabout poetry, music and several cultural events. Binho´s Soirée brings together people from different neighborhoods andsurrounding towns interested in cultivating culture – giving origin, moreover, to movements that spread to other parts of the state. In this testimony, the founder responsible for the Soirée tells a little about his experiences with reading and poetry, which knew more willingly than by formal education and tells how to cultivateand stand out the culture that arises in unusual places in the city.

The present work aims to point out possible connections between theoretical literary texts and the practice within the classroom, derived from a successful experience with two classes of the last year of primary education. It represents an introduction to poetic language, produced from Chklovski’s theory, an important name in Russian formalism. After presenting to students the notion of strange they were invited to choose a common object and to describe it in a singular manner, in the form of a poem. This activity will be presented and discussed, with the aim of showing how the proximity between the students’ reality and the literary universe, through creation, can make them to experience literature in a more ample manner.

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Along more than 30 years of work turned to the recovery of black people memory in Brazil, the fine artist, museums curator and director Emanoel Araujo joined an extraordinary collection of more than 5.000 works, paintings, sculptures, engravings,  photographies, books, videos and documents, by Brazilianand foreign artists and authors, related to the theme of black people. In 2004, the artist created the Museu Afro Brasil, sponsored by Petrobras and with partnerships with the São Paulo City and State General Offices of Culture and the Ministry of Culture. The Museum has already carried out more than 80 temporary exhibitions, educative activities and events that brought it the recognition as institution of great importance in the local andnational cultural scenery.

In this Videography, the study of Brazilian identity construction is the reason to discuss how contemporary Brazilian cinema represents the imaginary of its migrant characters, or the onesreturning to their birthplaces. Constant issue in sociology, history, anthropology, geography and literature disciplines, thesection has chosen films in which the road and the displacement are predominant in terms of scenario and action, and in which they are the place of infl ow, evanescence, ephemeral, sociability, discoveries and construction of imaginaries in these films narratives, as in O caminho das Nuvens (2003), by Vicente Amorim, and Cinema, Aspirinas e Urubus (2005) by Marcelo Gomes.

The activities in this issue concerns on the following topics: the young teacher and his/her pedagogical action, relating it to his/her expectations and professional choices; the infl uence of mediaculture in children’s toys and games, reminding that they are essential to the child development, by providing symbolicdevelopment, stimulating imagination, ratiocination ability and self‑esteem; the conception of appropriation of media by children and young people.