Repositório RCAAP

Em A câmara clara, Roland Barthes elabora uma reflexão decisiva sobre a fotografia. Nessa obra, o semioticista que denuncia os mitos da fotografia passa a poeta das imagens pungentes, em um convite à difícil tarefa de reconhecer as riquezas singulares que podem vir a ser eternizadas em uma imagem fotográfica. Temos aí outro olhar em direção a imagens técnicas, bem diverso daquele vindo da tradição bem- -pensante, com seu veto aos simulacros. Nesse sentido, jogamos com a hipótese de que as teses de A câmara clara ganhariam se fossem entendidas como um pensamento sui generis sobre o signo fotográfico.

O brinquedo, carregado de conotação simbólica, reflete a identidade cultural de uma sociedade e consiste em um objetoque pode desempenhar o papel de espelho social. Ao deter o olhar sobre os brinquedos, eles se ressignificam, despertando nos espectadores atuais diversos graus de apropriação e reinterpretação desses objetos. É fundamental que a sociedade tome consciência da importância desse patrimônio, levandoem conta sua fragilidade – já que ele pode se perder – e seu pertencimento – já que é de toda a sociedade. Para fortalecer e afiançar a identidade cultural, é importante o resgate de brinquedos e jogos da cultura ou, mais especificamente, da sociedade à qual pertencemos. Ao conhecer e brincar combrinquedos e jogos de nossos pais e avós, reforçam-se complexas redes identitárias entre a criança, o adulto e sua comunidade.

The present study brings up a reflection about the transition between the modern model concerned to economy, politics and cultural production that prevailed up to the middle of the twentieth century, and the post-modern model, which the nowadays generation in productive age experiences and  constructs. The analysis closes itself, specially, on the trajectory of Andreato Communication and Culture studio. Taking into account the world and market transformations in the latest thirty years – which influence intensively in the organizational culture of the enterprise, as well as in the way the professionals from the organization deal with the main themes related totheir products: the Brazilian history and culture. Through the organization trajectory analysis – and specially the trajectoryanalysis of its founder, the graphic artist Elifas Andreato – and through market and relationship researches, this study intendsto show ways to strengthen, in front of the market, the enterprise’s brand vinculum to themes connected to the  national culture. At the same time, it enumerates ways so that the organization can better express itself, and thus give continuity to its cultural production solid History by the use of new medias, in special Internet.

This is a concise bibliography of contemporary Cuban writer  Leonardo Padura Fuentes, whose works are mainly detective  novels. In his stories, the Young habanero Mario Conde,  policeman, romantic and inveterate rum drinker, carries out his investigations, while presenting a poignant portrait of his country’s contemporary society.

Com o advento das mídias e da cultura de massa, ações de mídia-educação tornam-se cada vez mais necessárias nocontexto da escola. O presente artigo resulta de uma Iniciação Científica realizada com alunos do Ensino Médio público. Apesquisa teve como objetivo a construção de metodologias que exercitassem a leitura crítica das mídias e estimulassem a produção de conteúdos criativos utilizando as linguagens do som e da imagem. Para isso, foram realizadas oficinas de rádio e fotografia. Os resultados das análises obtidas  mostraram que os estudantes, apesar de serem alvo de um aprendizado acrítico e passivo, possuem grande capacidade de expressão e potencialcriativo, quando são instigados a falar sobre algo por meio das linguagens midiáticas.

Editorial

Media and Communication Science development have taken scholars to opt for a more immaterial and abstract concept of culture. Other big changes have occurred in society, marking the world of the 20th century and shaking believes and principles of the Modernity. Cultural industry change, at global level, has submitted different cultures to an intense process of integration and homogenization intensifying the development of a technological culture. Education, main social mechanism of culture elaboration and transmission, was forced to follow new pedagogic parameters and make use of new languages to diffuse the culture of our time. Relationships among culture, media and education are this issue’s keynote.

The evolutionary theory is one of the pillars of the life sciences and due to this it has been appropriated by mass media in many different ways, although not always respecting its scientific messages. This assay deals with this problem in the Do the Evolution clip from the rock band Pearl Jam. The analysis revealed that the clip shows an association between evolution and progress with a pessimistic view of the future. The song, however, put forward an ironic message in relation to the status quo. We conclude that Do the Evolution has potential to be used as a didactic material in Biology classes as well as for other subjects.

This paper approaches the importance of metaphors like meaningful learning producing and describes the undergraduate student’s opinion about the paper of these researches in accountancy course. Support itself in the Ausubel’s Meaningful Learning Theory and in the large texts about the use of analogies and metaphors in teaching. Makes a short explanation about the metaphors like cognitive researches in learning, with prominence to its connection to meaningful learning. Show the results of the study produced with accountancy’s undergraduate students of the Centro Universitário Newton Paiva localized on Belo Horizonte city – Brazil. These results show us that the use of metaphors in accountancy classes can, in the opinion of the students, to promote the meaningful learning.

Starting from the verification that great part of Brazilian TV soap operas attendees sits down before the TV devices already knowing what will happen during the chapters, this article analyzes the possible synergy among the several media ways. To explain the communication phenomenon revealed in the acceptance of the break of the suspense, which is characteristic of this TV product, the study highlights the valorization of the power of having the information and the new viewer’s profile, as a product of an urban reality, where the anxieties and doubts in the real don’t allow to dedicate to uncertainties of the fiction.

Discute-se a linguagem verbal como campo estruturado e renovável, que se distingue por revelar competências eperformance dos falantes de uma língua, abrindo-lhes espaço para infindáveis possibilidades e fundando a instância do sujeito. A escola institui o aprendizado da escrita da norma-padrão e esquece que a língua atravessa todos os campos do saber, inclusive o da estética. E é a experiência estética, principalmente com a escrita da língua, que oferece ao sujeito a consciência da sua singularidade.

The present work shows the Centros Educacionais Unificados (CEUs) from the town hall of the city of São Paulo, governed by Secretaria Municipal de Educação. The main point is the communication inside a public space of social inclusion in an education atmosphere. We try to analyze the impact and the changes that happened with the introduction of this equipment in the peripheral areas of the city, the adaptation and  integration the side community and the capability of the projectin establish a communication channel among its various instances. We based our search in other experiences of  utilization of public spaces of education and in theories of this theme produced by educators and researchers to, based on this, propose an intervention project that contemplate thedifferences among social nucleus, is codes and regional demands.

In this interview, the director to the Universidade Nacional de La Plata Communication and Education Center, the Argentine thinker Jorge Huergo, exposes how the cultural world recognition is made with communication and educationpractices on behalf of a cultural work and meeting, privileging identities, knowledge circulation manners, the vinculum withspaces and ways of social education. Huergo demonstrates how that mobilizes and puts us in contact with juvenile culturesand its manifestations. His work with popular education in Latin American rural, aborigine and urban areas makes clearhow the relationship of communication and education is connected to the cultural world and political horizon, and with the creation of spaces and the possibility of communication through the formation, in a context composed of senses, media and technology.

This article’s object is constituted by the film The Truman Show (1998), directed by Peter Weir and starring Jim Carrey. This text analyzes the cinematographic representation to discuss relativequestions to the communication, the media and the consumption. Based on authors as Mikhail Bakhtin, Guy Debord, Michel de Certeau and Wolfgang Fritz Haug, the author develops a reflection about the relation between the man and the media, the language as mediation, the society of the spectacle and the everyday life.

Neste Depoimento, a professora aposentada do magistério Déborah Pádua Mello Neves, autora de livros didáticos, relata como se tornou uma das escritoras que mais vendeu livros no Brasil. Iniciou suas atividades no importante período de transição da educação e do livro didático brasileiro. Época de reformas educacionais e da expansão da escola pública, incipiente até então, de consolidação da impressão de textos escolares no Brasil e de renovação de idéias e procedimentos para atender às modificações de currículos e programas que representam o progresso considerável sobre o padrão de livro didático vigenteaté a Primeira Guerra Mundial.

This article describes those who can apply for a permission to administrate Brazilian educative radio stations, the contents to be broadcasted, which actors control the FM band and the paradigms present in the relationship between the listener and the FM station. Is related the experience of author as a programming coordinator in a regional educative FM radio station, showing how the programming profile was defined, which were the criterions to hire the employees and theirtraining processes, how extension projects were designed. The experience reveals that is possible to please the audienceand make the programming meet the educational needs of the public. Political and financial interests in Brazil manipulatingthe medium are responsible for blocking the development of public broadcasting and the citizen’s needs for educationalprograms.

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The Memorial da América Latina (Memorial of Latin America) is a 84,480m2 architectonical complex created by Oscar Niemeyer and located in the Barra Funda neighborhood. Its mission is to integrate the Latin-American countries. To accomplish this mission, the Memorial permanently invites Latin-American artists andcientists to join and adopt it as it were their own homes in São Paulo. The Memorial counts on noteworthy buildings like the Simón Bolívar Auditorium, the Darcy Ribeiro Creativity Pavillion, the Marta Traba Gallery, the Victor Civita Latin-American Library and the Acts Room.

This Videography’s proposal is, having as basis the motion picture Being There and some theorists’ analysis about television, to reflect on the technological transformations and changes that technologies have being producing in the homo sapiens. The theorists introduced are Giovanni Sartori and Edmond Couchot.

The purpose of the proposed activities is bringing dialog to classroom as a democratic way to knowledge building and discuss the necessary pedagogic actions in the information society. Fromthe perspective of critical formation, dialog allows the identification of issues relevant to educational process, but also raises thereflection on the ambiguous meaning of democracy, and the rhetoric convenience of that ambiguity to justify almost all thatpeople want to do. However, democracy has a powerful meaning, mainly to maintain freedom and human dignity in our social life.