Repositório RCAAP

The educommunicator Fernando Rossetti, co-founder of projects with the Cidade Escola Aprendiz [City School Apprentice] and Rede CEP [CEP Network], in Sao Paulo, talks on the increase of interest on Educommunication by public and private sectors. He comments the way, sometimes contradictory, by which school itself dealswith the area, as well the effects of the rise in the number of educommunication initiatives on youngs and educational andsocial private investments sectors.

In this work, we show, without subordination ties, communication and consumption as aspects that constitute and are constituted by culture. For that, we bring to reflection some chapters of the telenovela Passione, calling attention to the character Clotilde Iolanda Souza e Silva (Clô), to show the role of consumptionin present days as the key to interpret the contemporary society.

The obstinacy of the Brazilian artist Francisco Brennand made it possible to raise, in 1971, the Oficina [Workshop] Brennand on the ruins of a brickyard. In this testimonial, he tells us how transformed that in a unique place in the world. The workshop is constituted by a monumental architectonic set of great originality, in constant process of mutation, where the opus is associated to architecture to give shape to an abyssal,  Dionysian,  subterraneous, obscure, sexual and religious universe. The presence of Brennand in a continuous creation work gives the workshop an unused characteristic, identifying it as an institution intrinsically alive and with a dynamics that makes the routes ofarchitecture and opus unpredictable, in last 40 years.

The article is the result of the monograph #Eadsunday: E-Learning in Discussion on Sundays - a case study of a successful experience on Twitter, performed as the final work requirement of the course Communication, Education and Language of the Programa de Pós- Graduação de Ciências da Comunicação (PPGCOM) by Universidade de São Paulo (USP), given by Professor Adilson Citelli. His focus educomunicativo is part of the assimilation of this tool by educators, identifying their technological and demographic profile at the same time, comparing this with that language that are used in the form of distance education. The research result was presented at the Conference on Computers in Education Online <http://www.coied.com> between 07 and 19 February 2011, in an e-poster

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This issue’s Videograghy brings the motion picture Eu e Meu Guarda-chuva [Me and my umbrella] (2010) by Toni Vanzolini,based on the homonymous work by Branco Mello, Hugo Possolo and Ciro Pessoa. Statements and questions brought by the picture are an excellent exercise to classroom, once that cinema is a media that invites and favors imagination and the construction of sensibilities.

Ruth Ribas Itacarambi proposes pedagogic projects to be developed in classroom with elementary, middle level and higher education students, by using this issue’s article.

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The author shows how the relations between communication and education became part of the school spaces. In this sense, highlights questions related to specific concepts of modernization or about the clashes involving the introduction of new technologies in formal educational universe. Finally, presents the articles andsections that are part of this issue of the magazine.

Through the rereading of the most outstanding works of the French philosopher, anthropologist and sociologist Edgar Morin, this chapter proposes a refl ection on the current educationalchallenges posed by new information and communication technologies (ICTs).

This article approaches the challenges brought by today’s fragmented society, structured as a result of social processesdeveloped from the Second World War, and the role of communication within this society. It approaches the several stages of modernity and how societies –specially the Mediterranean ones – should seek for their identity to face the world in which we live in.

The Argentine journalist and professor Daniel Prieto comments therelationship between the fields of Communication and Education in Latin America. He discusses the constraints around the criticalreading and the role of new technologies for the profession of educator.

The journalist and educator Marina Rosenfeld, who initiated her performance in Educommucation as a young participant of the NGO Cidade Escola Aprendiz actions and is now coordinator of its Núcleo de Comunicação, talks on her professional trajectory and on theconcept of Community Communication, that comprises the communication work in communities.

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This review makes a general content analysis of the work Ficçãotelevisivatransmidiática no Brasil: plataformas, convergência, comunidadesvirtuais [Transmedia Television Fiction in Brazil: platforms, convergence, virtual communities], which gathers the results of a collaborative research initiated in November 2009. Having involved Brazilian researchers belonging to the Ibero-American Observatory of Television Fiction, the study took as guiding axes the issues of production, circulation and consumption of the television fiction in the context of digital technologies.

The work Pesquisa-ensino: a comunicação escolar na formação do professor [Research-Teaching: school communication in the teacher’s formation] was chosen by Câmara Brasileira do Livro as one of 2010’s best books, in the category “Education”. Departing from the principle that “knowledge on teaching is produced from teaching situations”, this work highlights the role of teacher’s investigative intervention inside the educational process inside a theoreticalconceptual dimension and introduces teaching practices that can contribute to this knowledge area reflection and development.

All cinematographic work, albeit fictional, bring itself traces from its author’s or the audience’s reality. In the same way, even the documentaries will have their percentage of inspiration and fictional reinterpretation of reality. The motion picture O contador de histórias [The Storyteller] joins these two elements – artistic and cinematographic creation- when retelling a real story, with fictional elements taken not only from the plot reinterpretation, but also from the protagonist’s nature. Based on this reflection, this article analyses the cited work confronting it with this country’scurrent cultural and historical context.

Ruth Ribas Itacarambi proposes pedagogic projects to be developed in classroom with elementary, middle level and higher education students, by using this issue’s article.

Na atualidade, as Tecnologias de Informação e Comunicação (TIC) configuram- se como um importante território deprodução e transformação sociocultural, no qual se engendram novos valores, sentidos e práticas sociais pautados pela colaboração e interação em rede. Em um contexto de discussão sobre indicadores de acesso ao computador e à Internet, a presente pesquisa vale-se da netnografia para abordar as literacias informacionais emergentes e a inclusão digital de idosos no Programa AcessaSP.

The study analyzes the production of the Alternativa FM Communitarian Radio by the women involved in the actions of the non-governmental organization Nazaré da Mata Women Association – Amunam. The focus is how Alternativa FM contributes for the development of the human and social capitals of these women. This Radio Station is related to the human capital construction, through an educational effort in the female broadcaster´s technical abilities formation; and the social capital’s, as the work in the radio station stimulates contribution and political participation of these women who are involved in the radio practice.