Repositório RCAAP

This research focuses on Brazilian funk being promoted in London. The main aim is to analyze the phenomenon of funk music created in the slum context in Rio de Janeiro and to identify how it has been represented in UK. To better illustrate this theme, this essay’s focus is the documentary I’m ugly but trendy. This study isdivided into sections. The first reading is concerned with the significance of funk in Rio’s slums, by exploring the relationshipbetween youth slum people, funk music and local identity. The second is concerned with the representations of funk cariocadisplayed through the film. The video has been selected as a multimodal text.

This study intends to display an historical overview of the CETVN – Centro de Estudos de Telenovela da Escola de Comunicações e Artes da Universidade de São Paulo (Telenovela Study Center of the University of São Paulo – Arts and CommunicationProgram) since its beginning until current days. Remembering November 2007, when its website – our study object – was put on air. Our research was to conduct a set of interviews, comparative analysis of other websites, as well as the own CETVN website users. E-mails and contact formularies (Fale Conosco) were analyzed and considered in the study. Weconcluded with a opinion research and a complex bibliographic review. The project’s goal is to start discussions about the website police, targets and interactivity tools, and from there keep improving its content, with a better communication process, aiming CETVN to an active participation at the world wide (wide) web.

A jornalista Lúcia Araújo, gerente- -geral do Canal Futura – TV educativa gerida pela Fundação Roberto Marinho –, fala sobre os desafios e diferenciais de se administrar uma televisão voltada àeducação no Brasil, comentando a maneira pela qual o público vê o tema e falando sobre o perfil do profissional necessário aos novos modelos de comunicação que surgem atualmente no mercado.

Os publicitários se valem de diversos recursos retóricos para divulgar produtos e serviços, assim como causas sociais e plataformas políticas. Quando produzem material para divulgar no campo os seus trabalhos, ou seja, quando o target são os seus próprios pares, a ironia se destaca, por vezes na forma do grotesco, como figura retórica central. Fato que denota não só uma escolha, mas revela ser parte do habitus profissional (Bourdieu). Neste artigo, discutiremos a retórica que sustenta a publicidade feita unicamente para o consumo dos publicitários, analisando a cena enunciativa (Maingueneau) de duas campanhas veiculadas em épocas distintas: uma, de 2005, do Clube de Criação de São Paulo e, outra, de 2010, da produtora de comerciais Corporação Fantástica.

The folklorist Raquel Trindade, daughter of the poet, writer and black activist Solano Trindade, takes ahead his father’s work focused in the black culture preservation and renewal in Brazil – through activities that involve several art forms, including dance, theater arts and music. She relates, in this declaration , about her family story and how they put down roots in São Paulo State country-side, about her trajectory as an artist and an activist, about the challenge and the importance of keeping alive the black culture in Brazil.

First you will find it strange, but then you interiorize it. This is how we could define, using Fernando Pessoa, the first contact of a child or adolescent with the non-blockbuster cinema. Train the spectator to watch films that require careful consideration and a thorough interpretation – that is the role of teachers that, somehow, influence the lives and tastes of those with whom they contact. The need for training these professionals is associated with the difficulty of over passing established bureaucracies and prejudices that continue to constrain the introduction of cinema in the programs of basic and secondary education. In Algarve, the southernmost region of Portugal, the Youth Film School project (Juventude Cinema Escola), coordinated by Graça Lobo, has acquired a reputation and seriously counter-currents.

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This Videography deals with the motion picture Brainstom (2001), by Laís Bodansky and Luiz Bolognesi. The movie can also be used to evaluate the possible developments allowed by cinema, oncethey give us the chance to understand the process of creating a movie.

Ruth Ribas Itacarambi proposes pedagogic projects to be developed in classroom with elementary, middle leveland higher education students, by using this issue’s article.

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O texto trata da educação – a partir do capítulo O caso do pintor daltônico, publicado no livro Um antropólogo em Marte, do neurologista Oliver Sacks – como um fenômeno amplo e complexo, ao mesmo tempo institucional e não institucional, formal e não formal, que se processa durante toda a vida e que nos faz cada vez mais flexíveis e humanos, capazes de desenvolvermos formas peculiares de enxergarmos o mundo, nele nos colocarmos e com ele nos relacionarmos. A comunicação nos oferece recursos para atuarmos nesse processo.

What is the participation of intellectuals and institutions in the study of the political economy of communication? Based on his own academic trajectory, the author designs evident theoreticalcontributions, focusing on historical Marxist approaches, to best understand the trends in this interdiscipline of the communicationscience.

To analyze the construction of orality in culture circus, especially in the processes of socialization and identification is the goal of this article, which is based on the collection of Archive Miroel Silveiraand the depositions of the circus artists.

This article analyzes the argumentative discourse developed by the Basis Educational Movement (MEB) throughout the classes broadcasted by Natal Rural Education Radio. It reveals the argumentative techniques in the discursive production of theclasses, identifying the defended ideological positions, the formats in the radio, and the dialogical characteristic of that interaction.The distance education throughout the Rural broadcasting promoted a dialogue with the students, motivating the youths’ and the adults’ persuasion, regarding to the action to transform the reality, according to the social justice desires of the popular class.

Surgidos em meados de 1990, os street papers constituem uma nova tendência na comunicação social, capaz de promover ainteração como também trocas de experiências entre os atores envolvidos no processo de sua elaboração. Apesar da comprovadaeficácia dos jornais de rua, não existe ações ou recursos governamentais voltados para o fomento destes veículos de comunicação.

Based on the stories of the Rede Globo 8 o’clock telenovelas, from 2000 to 2008, this article aims to reflect on the love and/or sexual relationships in actuality – vehicled by feuilletons and which echo in reality. These love and sexual relationships are presented under the most different shapes and contexts. Would this diversity of relationships be characteristic of the contemporary society, of the liquid modernity? Do we live the confluent love based on personal interests? Do the individual, in the beginning of the XXIst century, in reality want to have wings and fix roots? Which is the place of telenovela in the building of social imaginary on what is to be a man and a woman? Does it create or reproduce? Which is the impact of narratives in the education of new generations? What has school to do with it?

The author brings some results of part of a research running up in Faculdade de Comunicação of Universidade de Lima. They can be utile to understand the abysm between what happens inside andoutside school in the aspect of learning and technology processes. It is a fact that the youngs’ experiences, their interests and motivations around Internet and social networks are based on communication and entertainment.

This article argues that the Public and Communitarian Communication are key instruments of participatory democracy,here defined as joint management of the state together with organized civil society. In Brazil, the concept was applied through the Participartory Budgeting, by the Workers Party government of Porto Alegre City (RS).

Amparada a um estudo histórico sobre as feiras livres, a autora propõe um projeto de intervenção para o Sindicato doComércio Varejista dos Feirantes do Estado de São Paulo. Nele, enumeram-se, entre outras ações, propostas para sistematizar o armazenamento e a recuperação de informações e dados institucionais sobre as feiras livres, os feirantes e a instituição. O estudo contempla também orientações para a edição de livros e a promoção de exposições, palestras e treinamentos, tendo em vista a preparação dos atuais e novos feirantes para as novas projeções dos novos públicos da metrópole. Utilizou-se da metodologia qualitativa, baseada em estudos etnográfi cos.