Repositório RCAAP

There is a growing need to understand both the positive aspects that make a consumer interested in a particular product and brand, and the negative aspects of a consumer's relationship with a brand and how they happen. However, it is difficult to measure this, mainly because there is not a complete conceptual consensus on the negative relationships of the consumer with the brand, as well as a scale capable of measuring such relationships was not found. Thus, this thesis has the objective of creating a scale to measure the behavior related to the negative relationships of the consumer with the brand – NCBBR. Therefore, the procedures suggested by Churchill (1997) for the construction of scales were used as inspiration in the research: 1 – domain of the construct, for this, a survey of the theoretical framework was carried out; 2 – item development, in this phase a systematic literature review was carried out, a meeting with experts, a focus group, and the creation of variables; 3 - data collection; 4 – purity measures, using Pearson's correlation; 5 – reliability assessment, using Cronbach's Alpha and Extracted Mean Variance; 6 – assessment of discriminant and convergent validity, Exploratory Factor Analysis and Confirmatory Factor Analysis; 7– development of norms for the future replication of the work. It is noteworthy that in carrying out the steps of quantitative data collection, the survey method was adopted, in which a collection was applied, only with higher education students or who are studying in higher education. The final scale has 38 variables, reaching the appropriate indices in the final model, contemplating the following behaviors: Brand Divorce, Anti-Brand Consumption, Vindictive Complaining, Third Party Complaining, Negative Word of Mouth, Third Party Complaining for resolution, Problem Solving Complaining and Anti- Brand Activism. In this sense, this thesis proposes a holistic scale to measure consumer behavior with the brand arising from negative relationships with it.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES

Worldwide, but especially in Brazil, public environmental conservation and preservation policies are becoming increasingly urgent. With this in mind, it is understood that the school has a fundamental role in environmental education and awareness. In this sense, the present work aims to evaluate the contributions in the proportionality study teaching and learning process from a didactic proposal that involves environmental and mathematics education. In the study, students from the senior year of a municipal elementary school in Porto Alegre developed a project related to the use of water and the construction of cisterns models to study proportional quantities. Experimental research was carried out with two groups. In the first group (C31- Control Group), the study of proportional quantities was treated more traditionally through the exposure of subjects on the blackboard and textbook use. In the second group (C32 - Experimental Group), students carried out a survey with their community on water consumption; they studied cisterns and proportional quantities; they built their own cisterns models, discussing the magnitudes and proportions in the process; finally, they gave classes to younger students and built mini cisterns, as a permanent item for the school. The data for the research were analyzed quantitatively from the application of two exams in both classes, one at the beginning and the other at the end of the project. Correct resolutions, the identification of the type of proportion, and the method applied were scored. In the first evaluation, the predominant method used was the rule of three, while in the second evaluation, the results showed an increase of approximately six times the use of the proportional quantities properties by the experimental group. In the general context, the experimental group showed better performance in identifying, manipulating, and applying mathematical concepts. In a complementary way, qualitative research was carried out through a survey to determine which elements were the most motivating for each group and which class felt more motivated during the learning process. The answers allowed us to conclude that the experimental group had a more significant experience. They felt motivated to be part of a team and contribute to the school and the community.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES

Given the new market dynamics associated with the movement of economic integration between different markets pronounced by globalization, understanding how companies operate strategically in the competitive market becomes relevant and essential to achieving satisfactory performance. In this context, marketing theory suggests the possibility of adequacy between the characteristics of the marketing organization and the strategic type (VORHIES; MORGAN, 2003), with this, the prerogative of establishing an integrated management emerges, that is, aligning the strategic behavior (MILES; SNOW, 1978) to marketing actions catalyzed by marketing capabilities (MORGAN; VORHIES; MASON, 2009; MORGAN; KATSIKEAS; VORHIES, 2012; MORGAN et al., 2018; MORGAN, 2019). Thus, the objective of this study is to analyze a convergence between marketing resources, the strategic type and the degree of internationalization of Brazilian multinational companies. The method is descriptive and the approach is qualitative. The collection was based on secondary data and the companies listed in the FDC Ranking of Brazilian Multinationals (2018) were used as population. For the final collection, four companies belonging to the B2C market were used, considering a market that meets the objectives of the study. Therefore, from the results presented, it is inferred that there is a relationship between marketing capabilities and strategic behavior and that this relationship has a certain influence on the degree of internationalization to a greater or lesser extent, possibly because all the companies analyzed demonstrated great power of internationalization in recent years, given the trajectory of internationalization that started relatively recently and the current promising directions they are taking. In thesis, these events may have been leveraged by internationalization strategies based in part on marketing capabilities, that is, on marketing resources leveraged and materialized by capabilities and the way in which they strategically position themselves. to target markets, that is, the behavior they adopt, be it more cautious, with incremental movements (analyst) or more audacious, with emphasis on leadership and domain of products/markets (prospector).

This thesis deals with the work of civil police officers in the State of Rio Grande do Sul, analyzed from the perspective of the concept of work that the International Labor Organization (ILO) named Decent work. Recognition of the importance of work and the worker, in a context of sustainability and social responsibility, led the ILO to build the central concept of this study. Considering the relevance of the theme nowadays, the ILO's decent work was included among the 8 (eight) Millennium Development Goals (MDG), which were stipulated by the UN member countries in the year 2000, and among the 17 (seventeen) Sustainable Development Goals (SDGs), as priorities until 2030. It is therefore relevant and opportune to study the work environment in police organizations, from the perspective of the ILO, defining as the central problem of this research the existence of convergence between the perception of context of police work, by the civil police officers of RS, Brazil, and the indicators that make up the ILO's concept of decent work. The research aims to analyze the convergence between the perception of work of civil police officers in the State of Rio Grande do Sul and the indicators of decent work of the International Labor Organization – ILO, being listed as specific objectives to analyze the perception of civil police officers in RS on their work, according to the criteria of the concept of decent work defined by the ILO; analyze the perception of RS Civil Police Managers about their attributions, from the perspective of the concept of decent work defined by the ILO; measure the main indicators that influence the work of civil police officers, identifying the convergences between their work and the ILO's decent work indicators; to propose a framework of indicators of decent work by civil police officers, also presenting recommendations for the organization. As for the method, the research is classified into two phases: a) qualitative research carried out through interviews with the main managers of the organization; b) applied quantitative research with the participation of 706 civil police officers from the State of RS. Qualitative evidence was treated through content analysis and quantitative evidence was analyzed through computerized statistical procedures, multivariate technique, cluster analysis, Cronbach's alpha reliability analysis, dendrogram, correspondence analysis. The main results are: balanced distribution by sex, positions and ages in the civil police, with a predominance of males. Partial compliance with decent work indicators, with a negative emphasis on the work environment, which is perceived as unsafe, followed by evidence of the institution's low concern with employees.

Epilepsy is a chronic neurological condition marked by the occurrence of epileptic seizures that cause enormous damage to the quality of life of affected patients. Thus, understanding the molecular bases responsible for the development of epilepsy and associated comorbidities is of fundamental importance. Status epilepticus (SE) is a severe type of seizure that is often difficult to control and can lead to death. Rosmarinic acid (RA) has been linked to several biological activities, including anti-oxidant and anti-inflammatory action. In this sense, the present study evaluated the potential beneficial effect of rosmarinic acid in models of epileptiform activity induced by pilocarpine in vivo and in vitro. For this, in the in vivo model, SE was induced in male C57BL/6 mice by low doses of pilocarpine (100mg/kg/i.p.), which received RA (30 mg / kg / vo) 1, 24 and 48 h after the end of SE, we evaluated neuromotor activity by neuroscore and protein levels. carbonyl in the cortex. Using an in vitro model in combination entorhinal cortex-hippocampus of Wistar rats, we evaluated the effects of RA (10 μg / ml) on the release of lactate and fluorescent glucose analogue 2-NBDG after incubation in high potassium aCSF supplemented or not with pilocarpine, we evaluated protein expression by dot blot and western blot. Treatment with RA attenuated neuromotor impairment within 48 hours and decreased levels of carbonyl proteins. In both in vitro models, RA was able to decrease the stimulated lactate release from the slices, while no effect on 2-NBDG uptake was found. In vitro models induced no changes in oxidative stress markers, and AR alone had no effect. The results obtained that AR is a good complementary candidate in the therapy of epilepsy, since it has beneficial effects in an in vitro and in vivo model of epileptiform activity.

Italian immigration changed the social structure of Brazil and the state of Rio Grande do Sul, leaving a cultural and architectural legacy that was doomed to neglect. The religiosity present in the immigrant's life produced material goods such as little chapels, small chapels erected to the saints of devotion, in thanks or requests for promises, usually located by the way, constructions brought by immigrants and reproduced specifically in parts of the south of the country. This work deals with the little chapels built by Italian immigrants in the municipality of São João do Polêsine, belonging to the Fourth Colony of Italian immigration of Rio Grande do Sul. In order to recognize and preserve the material cultural heritage bequeathed by Italian immigration, the present study performs the survey and mapping for the purpose of architectural inventory of these little chapels. Methodologically, the theoretical and conceptual basis of relevant issues for research was first carried out, such as Italian immigration to Brazil and the state of Rio Grande do Sul, the religiosity of immigrants, the Fourth Colony of Italian immigration, the municipality of São João do Polêsine, the cultural heritage, material cultural heritage of Italian immigration in RS, the architecture of immigration, religious architecture of immigration, specific aspects about the little chapels and finally, about the architectural inventory. Then, the physical and photographic survey of the six capitals located in the municipality, analysis of the characteristics, redesign of five of the specimens and filling in the inventory sheets, using the IPHAE Cultural Tracking sheet for M01 built goods as a model. From these analyzes and data, the final products of this dissertation were generated, the mapping in the format of the Cycling Little Chapels Route, the booklet on the inventoried specimens, for dissemination material and the banners, as expository material. As a conclusion, it is intended that this content, from the little chapels, contributes to the knowledge and consequent valorization and preservation of all the material and immaterial architectural heritage inherited from Italian immigration, as well as to start a work to be disseminated to the other cities of the country. Fourth Colony, in order to encourage its continuity, always with the intention of preserving its assets as a whole.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES

Technological advances have been promoting changes in the educational context and expanding the possibilities of access to education. In this sense, teacher training through distance education courses has been expanded, making it possible to overcome barriers such as geographic location and time, which are often the impeding factors in teacher training. From this angle, this dissertation, developed in the line of research on Teacher Education for Professional and Technological Education of the Academic Master's Degree in Professional and Technological Education, aims to investigate the potential and challenges of offering a discipline of Fundamentals of Chemistry in distance education, in training of Biology teachers. The research is based on the methodology of participatory action research, targeting 29 students from an undergraduate course in Biological Sciences. The course is offered in distance learning mode, with Moodle as a virtual environment, the activities of this environment being an instrument of data collection, as well as two questionnaires of the survey type, made available at the beginning and at the end of the discipline. The results obtained make it possible to infer that the offer of distance training is still a challenge, both for teachers and students, requiring new attitudes and a different didactic conception.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES

In the present work, a pedagogical proposal for the teaching of Mechanics is presented, based on a Potentially Significant Teaching Unit (UEPS) developed with the aim of investigating what characteristics a UEPS should have on Mechanics concepts capable of contributing to a significant learning of students of the 1st grade of High School, which will serve as a basis for the creation of a 3D Virtual World. This research is characterized as qualitative with a focus on content analysis and is theoretically based on specific references related to Learning Theories, namely: Mediation Theory, Meaningful Learning Theory and Critical Meaningful Learning Theory. The Systematic Literature Review (RSL) is guided by four research questions, which encompass the use of Three-Dimensional Virtual Worlds (3DVM) for Physics Teaching from the perspective of the learning topics covered, their forms of application and evaluation methods of the teaching and learning. The RSL was developed through the search and analysis of articles, theses and dissertations published in Academic-Scientific Periodicals and in the Brazilian Digital Library of Theses and Dissertations (BDTD) that deal with the construction and use of MV3D in the educational field, with a focus on teaching Physical. The RSL phases: Definition, Execution and Analysis, provided an overview of research on the subject in the area of teaching physics/science education, with an indication of the main characteristics of the studies, which are contents and platforms used in the development and use of the MV3D, as well as its contributions and potentialities in the teaching and learning process of Physics. Despite the exploratory nature of this research, its main objective is to characterize the productions in the area, related to the theme already highlighted. In addition, our didactic proposition can be summarized by presenting the following characteristics: first, the importance of searching for preconceptions acquired in physics by students in the 1st year of high school; second, according to the planning of practical experimental activities by the teacher for the construction of fundamental concepts and the Laws of Physics; third, the importance of the teacher's guidance in the students' conclusions when developing practical activities related to the physical concepts of force, movement, Newton's laws, gravitational attraction, in order to explain the dynamics and functioning of the playground toys (swing, seesaw, slide and spinner). In this sense, the UEPS is structured from eight steps described by Moreira (2016), aimed at real didactic activities so that the student can learn “the physics of the square”.

The presente work had as objetive comprehend in what way the Historical Musem Fernando Ferrari in São Pedro do Sul city, Rio Grande do Sul, can be a vector for the diffusion of municipal history activating the memory of local residents. Also, demonstrate how a museum can fulfill the social function of strengthening the self- esteem and local identity of São pedrenses. Took place during the construction of this work, the identification, the registry and the organization of the documentary and photograpy collection in that musem, in order to make it more agile and effective the research performed in the place, enabling thus to rescue and reassembling the São Pedro do Sul history; as the reorganization of the objects of the collection, in order to understand the extend of this, facilitate the resarch and value the pieces on display. To understand how it happens the relationship of the Historical Museum Fernando Ferrari with the audience, it was made a bibliographic review related to museum, cultural heritage,heritage education, cultural identity, São Pedro do Sul and Historical Musem Fernando Ferrrari themes, deepning in the accomplished actions by this musem between 2018 and 2019. From this analysis, I a booklet was created to contribute with the visitation and actions accomplished by the musem.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES

The work and advancement of the means of communication to support it are constantly evolving, mainly due to the development of technologies that facilitate collaboration between people, making it possible for the members of the organization to work together even in physical dispersion. Telecommuting programs must be carefully planned and implemented, and organizations must take the necessary steps to reduce the potential negative effects and magnify the positive effects. Due to the COVID-19 pandemic, health authorities recommended the remote work regime to prevent employees from meeting in the same place. Innovative companies operate in environments of uncertainty and need to be able to transform and change the course of business. One of the most notable developments in financial markets over the past decade has been the rise of unicorn companies, which are innovative companies that have achieved $1 billion in market valuations without access to public capital. While the role of information and communication technologies in teleworking is well studied, the community lacks research that examines the effects of teleworking on innovative companies. The objective of this work is to analyze remote work management in innovative startups based on unicorn startups. The construction steps of this research are the systematic literature review, exploratory-descriptive phase, data collection technique and data analysis technique. The concept of remote work and its context in the current economic scenario are presented, characteristics of the evolution of this work model in light of technological development and the new way of considering work. It presents the pandemic scenario, remote work in the Brazilian context and the concept of startups classified as unicorns, with the presentation of growth in the world scenario. A qualitative study was carried out with ten unicorn startups through a semi-structured collection instrument. Despite being considered a flexible and potentially successful work system, the way in which organizations resorted to teleworking raised many questions and challenges in the context of their existing processes, procedures, capacities and infrastructures. The theoretical perspectives and empirical results found suggest that knowledge transfer and collaboration are affected by the modes of communication that workers use to collaborate with each other. As innovative companies have aligned their organizational systems and processes with new technological possibilities, the use of remote work has become an important strategy that can make startups more dynamic and more efficient, reducing their transaction costs, increasing agility, compete internationally and improve customer interaction and loyalty while overcoming localization challenges. With regard to the effects on individuals, there is a reduction in commuting time, an improvement in the quality of life, a better balance between work and personal life, and an increase in work efficiency and productivity. For innovative organizations, you can see savings in office space and real estate costs, putting themselves in a position to attract and retain experienced employees. Organizations are likely to shift to a hybrid working model, in which employees divide their time between telecommuting and office work, or a mixed model, in which companies are made up of a mix of full-time and remote workers. full employees full-time office workers. The proposed framework opens the remote work implementation stage and helps to understand the role when the organization decides to adopt a certain work model for one or more organizational units, individuals and/or tasks.

The process of internationalization of higher education is no longer a question or possibility, it is a certainty and necessity in a globalized world, being possible to be involved in this process in different ways and levels. Several countries and institutions have been investing in the development of policies for the internationalization of higher education. This endeavor is beginning to be considered of strategic importance as investment in education is the main means of generating knowledge. In Brazil, the internationalization of higher education is no longer an incipient situation, but it still less advanced compared to other countries. For internationalization to advance in Brazilian higher education, it is necessary to insert internationalization strategies into the strategic planning of institutions and propel institutional culture towards internationalization. This would lead to comprehensive internationalization which aims to integrate the different institutional internationalization strategies covering the entire institution, seeking to change the institutional ethos and learning outcomes. Against this background, this study seeks to provide an overview of the current status of comprehensive internationalization of six federal universities in the state of Rio Grande do Sul. Through a multi-method approach, different sources that directly interfere in the development of the institutions' internationalization policies were analyzed. The sources examined are the institutional strategic plans related to the internationalization process, the perception of institutional actors, and the legislation used to support the internationalization plans. Among the sources analyzed there is a focus on policies and actions related to the movement of people and the achievement of cooperation agreements with a focus on mobility actions. There is a perceived prioritization of actions of the type abroad, while actions of the at home type are underdeveloped. The internationalization of Brazilian higher education is still characterized by the absence of public policies to guide the development of the institutions' internationalization process. Institutional actors do recognize the importance of internationalization; however, there is a feeling that it is still an activity developed by few people and is more intrinsic to postgraduate studies. Barriers to the development of a comprehensive internationalization process may include the absence of a policy for continuing education for teachers, the difficulty in establishing an assessment process, the offer of internationalized courses in the disciplines, and the absence of variables for measuring learning outcomes. Given this situation, the results of the study showed that, although with hesitance, internationalization has advanced in the researched institutions; however, there is still a long way to go before comprehensive internationalization is achieved. The development of this thesis sought to elucidate the current panorama of comprehensive internationalization in the national scenario. The scope of this analysis can be further expanded by future studies analyzing individual axes of comprehensive internationalization, the achievement of forms of assessment of comprehensive internationalization, and learning outcomes, among other topics.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES

Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq