Repositório RCAAP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Fundo Mackenzie de Pesquisa

O presente trabalho trata de um legado arquitetônico muito importante, porém sem o devido prestígio, sendo desse modo esquecido, e nem ao menos documentado no interior do estado de São Paulo, na cidade de Itapetininga, a qual possui exemplares de arquitetura relevantes em níveis municipal e estadual e que se encontram ameaçados pelo mercado imobiliário e por políticas municipais de preservação ineficazes. Propõe-se então com essa pesquisa discutir a questão da preservação patrimonial na cidade e o porquê desses exemplares serem interessantes para preservação. Identificando prédios públicos e privados do período conhecido como ecletismo, essa arquitetura trazida da capital marca uma época de prosperidade para a cidade, estes prédios são resultantes de uma cultura urbana com ênfase na educação e no comércio, que ambos foram muito fortes na cidade, e como a preservação dessa herança remanescente é importante e necessária para a mesma e seus habitantes, entender o meio urbano onde estão inseridos é talvez uma forma eficaz de preservação. Finalmente, essa pesquisa não pretende apresentar respostas definitivas a essas questões, mas trazer questionamentos a futuros pesquisadores.

Organizations are constantly seeking to improve its decision-making processes and obtaining a competitive advantage. The Information Systems (IS) has been shown to be increasingly relevant in the management of information. These systems can assist in knowledge management, which is closely linked to the Organizational Memory (OM) and the Competitive Intelligence (CI). OM can give the Organization the ability to maintain the knowledge and CI can help maintaining or enhancing the competitiveness of organizations, and the understanding of the competitor. The CI is a systematic process and has a cycle, which consists of five main steps (planning, information processing, collection, analysis and production and dissemination). CI has as a goal the better decision making on the part of the organization. Both OM as the CI are foundations of decision-making and the management of knowledge. However, exists a lack of deepening existing relationships between these variables. To better understand this issue, we made a literature review of Organizational Memory (OM), Competitive Intelligence (CI) and information systems (IS), with the intention to identify the structures and functions of OM and phases of the Intelligence Competitive Cycle that are supported by the IS. In the research, we used descriptive, qualitative method, with the help of interviews and a structured script for data collection. As technical analysis, we adopted content analysis suggested by Bardin (2011). The results indicated that the management of Organizational Memory is a relevant theme, and the companies take care in making its maintenance. The companies indicated that the cycle of competitive intelligence is quite appropriate and use the Organizational Memory when seeking for information present in the databases and their information systems, i.e., at the stage of processing of the information, where the information already present in organizations are used in CI. We also noted that there are companies that still do not have the custom of recent information about the competitors, and use those that are present in memory to make decisions, that is, in some situations; companies do not find the information they need, and they rely on their Organizational Memory.

In the current context of the Teacher Education s universe, we have found that many studies have been concerned with investigating the quality in Kindergarten s teacher training. As a result of this context, I am concerned to find out if the paths followed in the development of the discipline that I teach in pedagogy course in a private institution in the city of São Paulo have helped students in their initial training for teaching in kindergarten. This dissertation aims to analyze the contribution of obligatory Curricular Internship in preschool and the discipline that goes with the internship in the third semester of the course. To answer this question, the students of the discipline were consulted. This option was important for allowing the voice of the students who were in the field of work and observation in the internships and their reflections about this experience, accordingly with the theory studied in the discipline, which could contribute to the reshaping of educational processes made possible in both contexts: the internship and the discipline. Additionally, the da ta allowed me to reflect on my own teaching practice, opening new avenues for my formation and performance and, consequently, favoring the formation of future teachers. For the methodology I started from the theoretical reference on Learning Teaching, with contributions from Shulman apud Mizukami (2004), Gomes (2009) and Nóvoa (2007), in addition to data collection and interviews with students. The results indicate that the discipline and internship favor the reflection on teaching practice and point to an intervention by the teaching institution to provide the egress student a high quality initial formation.

Universidade Presbiteriana Mackenzie

This study proposes a new structure of separation of powers in Brazil. The structure that develops finds support in the work "The New Separation of Powers" Bruce Ackerman, which develops a framework of separation of powers called 'limited parliamentarism'. The model presented in this work is the breakdown of the classical structure of the tripartite powers, inspired by Montesquieu, and opening for numerous other instances of control, beyond redistribution of existing functions. The work presents a proposal to amend the Federal Constitution to insert the new model of separation of powers. Finally, we analyze the validation of this new model in Brazil, through a constitutional amendment. The goal that we seek with this new model is the democratic legitimacy as an exercise in democracy, the efficiency of state action and the protection and expansion of Fundamental Rights.

Igreja Presbiteriana do Brasil

This academic work aims to evaluate the presence of intertextuality in advertising discourse and to demonstrate the relevance of intertextuality in intertextual and dialogic relations in the process of meaning of texts. The theoretical framework that consolidates this work starts from the considerations established by textual linguistics (especially in the works of Ingedore Koch), in view of the initial ideas of Mikhail Bakhtin; and of authors in the field of media communication, among them Bazerman, Sampaio and Citelli. As a material to be analyzed, we resorted to commercials of a campaign of the Hortifruti Network, leader in the horticultural industry in the country, and a pioneer in launching a concept of retail marketing that uses fruits, vegetables and vegetables as "characters". During the analysis, the presence of different speeches, rescued with a new outfit, was actively involved in the persuasive process, confirming the presence of intertextuality as a valuable aid to publicity, both in print and on the Internet, noting linguistic and visual occurrences seen as intertextual.

Fundo Mackenzie de Pesquisa

The social process finds itself by a hard economic policy management, in other word, macroeconomic, which follows the rules fixed by free capital ( neomonetarists ). We understand that it is not a regional estate or a single prerogative applied to certain countries. Nowadays, this concept that the power of the State manages its society is a general statement, however we may detach that this process has deeper consequences in developing countries. This circumstance which we have preferred to name along the text as neoliberalism, neomonetarism or neocapitalism, has its target in the money excessive exploration, willing to accumulate even more money. In this context, the production process which is responsible for job creations and, as a consequence, for wealth distribution in the national society, remains stagnant. Corroborating with the market stability, to avoid the neomoneatarists escape, the power of the State uses its forcibility for the conduction of the national macroeconomic policy. The tools for a long-living relationship with the neocapitalists (foreigners or residents) are the maintenance of high levels of interest rates at the money consumer market and the increment whose intention is to build laws to guarantee the monetary hegemony at the national economic order. The second extraordinary effect is denoted as the suppression of dignity of the human being, caused by the exploration of two weakened classes of members of the national society. The first of them are the old-aged retired people, and the other is the employees workers. Both of them possess two precious conditions that please to tears the neomonetarists . The first is the undeniable need that they have to borrow money to decrease their social cost deficit; and the second is the guaranty of the payment of the bond fore the financial and credit societies, because the deduct of the installments is made directly to the payers work bill. Finally, the third preoccupant effect, which is formed during this process, is about the abusive deportment, mostly illegal, of offshore companies established in tax heaven countries. Off course, the State power gets annoyed with this operations practiced by these companies in our (Brazilian) market, whereas without stealthy the federal receipt shows openly a 53 names list with the countries considered as tax heaven , which allow free taxes for offshore companies and completely ignore the source of the patrimony belonged to the companies that has established there. We made a synthesis in this work, by which we tried to enlighten the historic beginning of financial speculation in the world; the dynamics of foreign capital flow to Eastern Asia; the systemic economic crisis unleashed in Asian countries; the Brazilian way to inflation and foreign debt increase between the decades of 1980 and 1990; the many and insolvent financial plans of economic stabilization, and mostly the rendezvous with globalization and register laws for foreign capitals in our economic order. After all, the Anglo-Saxony Trust institute was compared to the Brazilian fiduciary juridical system purposing to demonstrate a new vision of guaranty in the national juridical, political and social-economical order, to try to stop the illegal procedures taken by offshore companies to which do not reach the effects of punishment.

Trabalho indicado pela banca examinadora para publicação

Introduction: This text describes the project carried out with the aim of developing the business model for a transaction platform for services related to certification, especially auditing services, in a marketplace model. Methodology used: With the concern of giving scientific character to the work, the method of solving problems and taking advantage of opportunities proposed by Marcondes, Miguel, Franklin and Perez (2017) was followed. Researched context: The certification market involves auditors, certifiers, legislative agents and evaluators and, mainly, companies interested in acquiring certifications so that it is possible to expand business, ensure quality, reduce costs, provide credibility, comply with current legislation and achieve international acceptance. Given the complexity determined by the quantity and diversity of agents involved, bringing the different agents together on a single platform to reduce the search time for specialized professionals, certifying companies and auditors, would be an opportunity to provide added value to all parties involved. Situation Diagnosis: In order to better adapt the structural aspects of the model designed, the analysis of macro-environmental scenarios and trends in the competitive environment were started, such as the current size and potential market, as well as the gaps existing due to needs and desires not yet satisfactorily met. Then, we sought to define internal aspects, starting with the determination of what would be the value proposal that would meet the expectations of the clients and the technological solution applied to the transaction of audit services in certification, proceeding with the analysis of financial viability of the project. Proposed intervention: The diagnosis carried out led to the design of a business model for the creation of a new company with an innovative proposal to offer value, embraced by entrepreneurs who bring their knowledge of the certification market, information technology, marketplace and investment capacity. The idea considers the trends of the technological scenario and the concepts of shared economy and networked business orchestration, in which the market is currently developing. Achieved Results: Given the data considered, the analysis presented, the value proposal tested and validated by agents working in the target market and the current stage of implementation, the proposal proved to be feasible, with an effective capacity to constitute a business that involves a favorable situation of return on investment required from partners, who will use their own resources to enable the best use of the opportunity and, in a subsequent phase, will implement the business model developed in this project. Technological, Economic and Social Impact: In addition to the impact resulting from the creation of an innovative business model for the sector, it is expected that the sharing of experience provides the potential for replication in equivalent situations. Therefore, it is expected to contribute to the development of management technology and providing expansion of security and turnover in the market, in order to have a favorable impact on the evolutionary dynamics of the economic environment and the development of society's quality of life.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Fundo Mackenzie de Pesquisa

Fundo Mackenzie de Pesquisa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

O trabalho faz uma análise que procura entender como o comércio se mostra como um elemento vital para as cidade e para as relações coletivas desde a antiguidade. Assim, a pesquisa vai em busca do desenvolvimento e da história do comércio ao longo dos anos e da sua conexão direta com a transformação do espaço público. Também é discutida a modalidade comercial das feiras, que ainda se perpetuam pela cidade ganhando novas vertentes como, por exemplo, o artesanato contemporâneo, ligado diretamente à economia criativa, gerando novos produtos a partir do trabalho manual original e da criatividade. Por fim, é proposta uma intervenção no bairro de Pinheiros, São Paulo, que procura sintetizar aspectos estudados ao longo desta pesquisa em relação ao espaço urbano e ao espaço criativo.

Conselho Nacional de Desenvolvimento Científico e Tecnológico

Todas as políticas de ação afirmativa destinadas à população negra, em especial as cotas raciais, implementadas há pouco mais de 10 anos no Brasil, sofreram e ainda sofrem críticas ferrenhas, seja por parte do mundo acadêmico, da mídia conservadora ou até mesmo da sociedade no geral. Mesmo assim, as cotas raciais persistem no ordenamento jurídico brasileiro, sendo certo que atualmente existe previsão em caráter legal, no âmbito federal. Inicialmente implementado nos vestibulares de algumas universidades públicas, o sistema de cotas raciais chegou aos concursos públicos, evidenciando a necessidade de proporcionar em outros âmbitos além do ensino superior a igualdade de condições e oportunidades para que negros e negras possam ocupar e permanecer nos diversos espaços de poder da sociedade. No entanto, uma política que visa beneficiar um grupo cuja história é intrinsecamente marcada pela discriminação e desigualdade oriundas de um racismo estrutural e institucional, acabou por atrair indivíduos oportunistas que enxergaram no sistema de cotas um novo meio para suceder em processos seletivos altamente concorridos. Em virtude desses indivíduos oportunistas e desonestos, fez-se necessária a elaboração de critérios capazes de identificar os verdadeiros beneficiários da política de cotas raciais: pretos e pardos, que buscam por meio das ações afirmativas uma chance de alcançarem um nível de educação e carreiras que, em condições normais, não seria possível, tendo em vista todos os instrumentos sociais e estatais pela manutenção dos privilégios e da consequente marginalização do negro.