Repositório RCAAP

The research deals with possibilities of developing urban projects in São Paulo through public-private partnerships, drawing a parallel with those implemented in the socioeconomic context of the central countries. When browsing for some urban instruments used by various municipal administrations of São Paulo since the late eighties, which are based on public-private partnerships and that led to the consolidation of the district of Vila Olímpia in an important business center of the capital, the work questions this mode of producing the city only by normative view regarding the construction of urban spaces. Thus, the impacts on that area are evaluated here. Then, when analyzing a project developed by the private sector for urban improvements in the neighborhood, the work provides insight into the positioning of the business elites in urban governance and its role in relation to changes in urban form that have been occurring in the region.

Fundo Mackenzie de Pesquisa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

According to the Statistical Yearbook of Brazil (1976) the population of Fortaleza went from 41,000 people in 1890 to about 2,571,896 inhabitants in 2014, according to IBGE (2010) and estimates of the resident population of July 2014, published in the Journal Union official on 08/28/2014. This population increase caused rapid expansion of the urban space. From the 1970s the phenomenon of de-industrialization in the urban area of Fortaleza, in addition to causing the transfer of numerous plants to other parts of the city and the state of Ceará, contributed to the closure and abandonment of other areas, some of which are true documentary records of the landscape, identity and symbols that form the local history. On the theme of industrialization and urban space this work aimed to characterize the urbanization of Fortaleza, with reference to the historical context of industrialization from the installation of the first industries in the city. In the text are addressed issues related to industrial heritage, from the reasons why cultural property are not preserved and its implications in the history of communities. Industrialization in Fortaleza seek rescue examples of three ancient city industries: Brazil Oiticica SA , San José Textile Factory ( SA Philomeno Industry and Trade ), and the Oficina do Urubú (Office of the Vulture), belonging to RFFSA, trying to analyze not only the constructed object but the whole process and the circumstances that resulted in him. This literature qualitative study aims not reach conclusive criteria defining categorically that the urbanization of Fortaleza was determined by the arrival of industrialization, but rather to contribute reflections on the theoretical and historical implications of this fact.

The concept of corporate reputation is often used to represent a group of intangible assets. Some of them are: the company s brand, its product s quality, the motivation and knowledge of its employees and its main clients. We can notice that, through the review of corporate reputation s literature, there are many different views about the concept reputation and hardly an agreement about its definition or measurement. However, the different lines of research regarding this theme reinforce the longitudinal characteristic of the concept and the need of its careful management by every and each company, knowing that many studies point out the possible interference on its financial performance. This study aim to comprehend if there is an influence of the reputation in the companies financial performance. The methodology chosen was the usage of the theory of social expectations for measurement, being the execution and evaluation applied through the market research performed by the magazine CartaCapital/InterScience As empresas mais admiradas do Brasil , which presents attributes similar to the ones reported by the theory. This choice was considered mainly due to the intention to evaluate historical data that would agree with the longitudinal characteristic of this concept. The extracted data refer to companies from 39 different sectors, all of them operating in Brazil. Regarding the financial performance s evalutation, was used as measurement the Return on Assets, obtained through the Economática database and the publication of the Balanço Anual of Gazeta Mercantil journal. This research applied a multilevel analysis which proves to be the most complete when compared to the traditional statistics techniques, because it considers the data hierarchy. It was identified an important influence of reputation in the performance of the firm. The gain of one position in the reputation ranking of CartaCapital meant an improvement of 0,24 percentual points in the annual performance of the company, which is means a significant improvement and demand of the company s bord an attention for the management of both variable together. Considering the fact that only the best companies in it s sector are considered in this sample (sample cut realized by the CartaCapital itself), this findings seams more relevant. The usage of secondary database reflects the study s limitation. It is suggested, for future studies, the usage of a larger sample of stakeholders to verify the impact of reputation, keeping the longitudinal profile of the analysis.

This paper describes by theoretical conceptualization and pratical experiences two relevant themes of electrical engineering and communications: software defined radio and the Brazilian digital television standard. This paper develops a specific modulator aimed to the portable reception of this digital television system, many times denominated as oneseg reception, by means of computational algorithms developed in the C++ programming language. These algorithms are executed in a development environment named GNU Radio, a open-source tool. Computer simulations are made to prove the correct behaviour of the project. Finnaly the modulator is implemented by means of a development kit of software defined radio then chained to a real communication system, thus proving its practical operation. It is also possible to verify the versatility of the software defined radio, changing the modulator parameters in a fast and easy fashion.

The results produced by M&A transactions are object of recurrent study by the available literature on the subject since de seventies which points the mode of payment as playing an crucial role on value-creation, value-conservation or value-destruction in the perspective of the bidder s company shareholders at the post-announcement context. Specially concentrated in the U.S. market, empirical research hitherto produced generally concludes that stockfinanced transactions are potentially value-destructive or, at best, produce returns significantly close to zero while cash-financed transactions are, in general, value-creative. This study intents to analyze the topic of the mode of payment in M&A transactions and identify if stockfinanced takeovers can produce positive abnormal returns or at least not destroy value for the shareholders of the acquiring companies. Using a sample of 1604 M&A transactions performed in 40 target countries between 2000 and 2012, the present study confirms that takeovers paid in stocks of the bidder company are neutral (therefore don t destroy neither create value) on the case of been celebrated out of USA, UK and Canada those markets that emerged on the global M&A scenario since the end of the nineties.

Considering the social and cultural mediator as an educator who works with community social groups, this work presents an analysis of experiences of social and cultural mediation. Objective, among other issues, to understand the process of social mediator training through interviews with influential educators who were analyzed and articulated with theoretical references. It was argued that participatory and dialogic processes are central and common points in the actions revealed, and bring another step in the formation of the social and cultural mediator. It is noticed the need for constant training of the social and cultural mediator, and the group journeys constitute as a field of reflexive learning and provoking new searches for efficient performance; being the mediator the greatest apprentice of all experience.

Having as theoretical frameworks the critique of political economy and Brazilian economic law, this research brings together an inseparable set of over a set of foundational categories of the capitalist economy and State: money, inflation and the central bank, which play a fundamental role in the analysis of capitalism in general and of Brazil’s underdevelopment. The study stems from the concept of money as a social relation essential to the circulation of commodities, being the sign of value and the instrument of exchange. Its history unfolds in the institutionalization of the central bank as monetary authority, that is, as a State agency of currency management. Next, the monetary policy is conceptualized within the State economic policy and the economic law that instrumentalizes the State's action in economy, having in the currency issue the major element of its funding and expansion of its productive system. It is then presented the question of monetary sovereignty and the central bank’s autonomy or independence vis-à-vis the executive branch, brought under pressure by the historical evolution of the international monetary system with the financial globalization that requires the separation of monetary policy from economic policy. Finally, the problem of inflation in underdevelopment and the creation of Brazil’s Central Bank in the context of the clash between national-developmentalism and neoliberalism is analyzed. Therefore, what was sought in this dissertation was to establish the historical, economic and political premises of the institutionalization of monetary authority and of inflation as an intrinsic and inexorable phenomenon to the management of money in the capitalist mode of production. The branch of law and the method of research was economic law, which through a syncretic methodology, incorporates economic and political conceptual categories and objects, and, therefore, has as its content the political economy of the juridical form.

This essay aimed to conduct a study on the rubber blanket of manufacture from waste tires. The disposal of tires has created an environmental problem, since the nature takes years to decompose them. On the other hand, the waste tire can be used on laminate flooring bases because this material has characteristics that can reduce noises that cause discomfort for the residents of buildings. This essay presents a study on the manufacture of rubber blanket using up waste tires with the purpose of reducing noise for the residents of buildings. This research becomes important both for society and for professionals and companies in general, because through it, they will have the knowledge not only about the materials, techniques and conventional processes, but they will also have a focus on how this issue of noise can be softened through materials that are often thrown on the street, polluting cities. The 50% of waste tire blanket obtained an absorption required by the regulation. The thickness of the blanket did not affect the internal height of apartment projects, because the thickness of the blanket is smaller than the expected subfloor.

The present study is based on the need to expand Brazilian education at all levels. This study intends to focus on one of the financing aspects of higher education: private financing by alumni, who structure an alumni community, with the purpose of making private donations to an endowment fund to support investments in the university. For the donation to materialize, it will be understood what motivates a former student to donate to a university, and for this reason, the research adopts the hypothetical-deductive method of scientific research, with the support of the bibliographical revision, from sources (i) individual, institutional and legal relationships do not influence the motivation of the former student to donate to an institution of higher education; (ii) contrary to the former, individual, institutional and legal relationships are capable of motivating the former student to donate to an institution of higher education. For this, the study is structured four in chapters. The first aims at unveiling the motivations linked to the individual aspects, intrinsic to each person, when stimulated by social impulses. The second aims to investigate how does institutions of higher education work the relationship marketing with their students and alumni and their respective influence in the construction of a donation culture linked to the alumni communities. The third chapter is devoted to the study of motivational issues inherent in legal relationships in the construction of the educational endowment by the alumni community. The fourth chapter aims to investigate the tax and legislative influences inherent in the construction of the endowment and the alumni communities in Brazil from a compared perspective to the practices adopted in the United States. After the study, it was verified that the stimuli coming from the society and the stimuli provoked by the institutions of higher education are the great tools of motivation of an ex-student so that he makes a donation. Legal and legislative issues in Brazil are still under construction and, therefore, are not yet mechanisms capable of encouraging alumni to donate.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Ganhador do prêmio TCC - 1º Semestre de 2016

Acesso ao produto Online www.historiasescritas.com.br

The present paper presents the development of an agricultural business, based on the potential of yam as an agent of socioeconomic transformation through a practical application. Driven by the Brazilian agricultural potential and the interest in a cultivation free of dumping, this project highlights planting, commercialization, processing and derivation as a raw material for the yeast of the species Dioscorea Cayennesis, pointing out some market segments still little explored and poorly served, and even non-existent markets on the national scene. To this end, the various possibilities for taking advantage of the opportunity are presented, focusing, however, on the planting phase and supply of genetically modified seeds, used in planting projects, processing the commercial tuber, thus generating value for stakeholders in various production chains. This project, in on-going implementation process, has an economic-social focus, with the appreciation of family farming, through the innovation of cultivation techniques and training of small farmers. Such innovations resulted in the elaboration and application for the filing of two invention patents. Nevertheless, this application under development can be fully replicable, as long as the enabling conditions related to its complexity are maintained, namely: the innovative process, natural and financial resources, and the relationships between the links in the supply chain - seed supplier genetically modified original, farmer, government, distributor, consumer, in order to guarantee the quality of the final product.

indicação ao Prêmio TCC - 1° semestre de 2019

IPM - Instituto Presbiteriano Mackenzie

The thesis focuses in design theory and approaches specifically the parti, or design concept. The way this issue is approached here is profoundly connected to the fact that the author is an architect involved in architectural design since his graduation in 1985. The thesis develops around the characteristics of the parti nowadays. The development is also conducted by acknowledging transformation and expansion around the notion of architectural design and the determination of the parti, wich leads to recognize differences with propositions in the context of the french École des Beaux Arts during 19th century and following developments through the modern period in the turn of the century and 20th century. The thesis establishes its bases in the observation that the formulation of a parti is not conditioned by any methodological proceedings, revealing itself as a eccentric, nonlinear, however central to the design process. The relation between parti and method are therefore widely examined by case studies based on author's professional practice.

Transcranial direct current stimulation (tDCS) is a non-invasive method to modulate brain activity. Its effects are attracting enormous interest as a therapeutic tool for motor rehabilitation. Motor learning can be defined as the ability to perform a task motor providing a relatively permanent improvement in performance thereof. This research aimed to investigate the effects of tDCS on M1 in the process of motor learning in healthy adult females. For this purpose 21 subjects performed two types of motor tasks, TJJ and Maze test and tDCS on primary motor cortex. The results indicated a significant improvement of motor performance after stimulation of the anodic to the primary motor cortex TJJ (p <0.000001) and cathodic tDCS in primary motor cortex showed hinder performance (p = 0.006). To the maze test was not significant effect of tDCS for the periods of acquisition, transfer, retention, and visual retention. At the end our results show that tDCS anode and cathode in primary motor cortex influences motor performance, confirming the idea of tDCS associated with motor function.

O presente artigo tem como objetivo geral apontar as características do assédio moral e assédio moral organizacional sob a perspectiva do conceito de dignidade da pessoa humana de Kant, sustentando-se que a dignidade da pessoa humana como valor intrínseco a todo ser humano. Assim, o primeiro tópico é a caracterização do assédio moral e do assédio moral organizacional, explanando suas possíveis causas e consequências. Em segundo lugar, será analisada a dignidade da pessoa humana e os direitos fundamentais em consonância com a teoria filosófica de Kant, no contexto do ordenamento jurídico brasileiro. Em terceiro lugar, será apresentado um caso jurisprudencial emblemático que serviu de modelo de análise e exemplo. Por fim, faremos a análise e considerações finais.