Repositório RCAAP

ABSTRACT Purpose: This study aims to analyze KBS in Argentina and to identify the main opportunities and challenges in order to make proposals for strengthening KBS exports through improving access to major markets, employment and human capital and indirect exports. Originality/value: This paper contributes to the discussion on KBS exports in Argentina. It provides a sectoral outlook, identifies the main opportunities and challenges and makes proposals for strengthening KBS exports. Design/methodology/approach: This paper examines KBS in Argentina using quantitative and qualitative information, such as statistics from official sources, international organizations and private institutions; literature review; and consultations with the private sector. Findings: There are significant opportunities to develop KBS in Argentina: availability of skilled labor and good communications infrastructure at competitive costs, more political stability and better life quality than other emerging locations. Argentina benefits from a good international reputation in some KBS sectors, such as advertising, audiovisual services and software. Additional efforts are needed in other areas to develop high-value KBS exports. The main challenges to strengthen these activities include human capital formation oriented to services that could face bottlenecks due to labor scarcity, negotiation of trade in service agreements and double taxation agreements and development of indirect exports.

ABSTRACT Purpose: This article aims to describe and analyze the configuration of organizational commitment in a public higher education organization from 2010 to 2014. These years comprise the period after the change in the direction of the Institution. Originality/value: Although the study of commitment is frequent in academia when a national article base (Spell) and another international study (Scopus) were found, no longitudinal study was found. In this direction, monitoring the commitment for periods of time takes peculiar contours, since the type of work performed within an organization, considering possible management changes, tends to be to establish different links between workers. Design/methodology/approach: The research was descriptive with a methodological triangulation using a case study. It is possible to analyze quantitatively and qualitatively the understanding of the affection in the bases: effective, calculative and normative, according to Meyer and Allen model (1991). Findings: The results indicated a reduction of the effective commitment in the second year of research, and could be related to the change of position of the new direction and, still can verify qualitative and quantitative concerning the change of organizational commitment in the researched years.

ABSTRACT Purpose: The purpose of this study is to analyze the motivation of collaborators based on the Maslow pyramid, in order to have an approach to the subject of motivation in family micro-businesses, such as cybercafé, where business is income from computer systems and the internet. Originality/value: This paper is original to find solutions to the existent gap in motivating collaborators of micro family business dedicated to the service of renting computers for the Internet. The main implication is to generate proposals for the improvement of labor motivation in the aforementioned family micro-enterprises. Design/methodology/approach: A questionnaire elaborated on the scale of Likert is applied to diagnose motivation and job satisfaction starting from the Maslow pyramid. With a sample of 7 employees, who work in the company mentioned above, the questionnaire was applied to Google forms. Summary of key results: The results presented by the study of job motivation in cybercafé are not favorable to the company, due to the representativeness showed by the “indifferent” option chosen by the employees in the scenarios presented in the questionnaire. This can create uncertainty due to the impartiality or to some extent insecurity in the employee when choosing the option “indifferent”. Findings: Labor motivation in the family micro-business partners may be a little complex to address under the Maslow theory, and in general, that of any models, which have been developed, because of to the environment, in which these family companies are set up and operate.

ABSTRACT Purpose: Thus, the purpose of this study is to verify the relationship between BTD, indebtedness and the cost of capital of Brazilian public companies before and after the adoption of IFRS. Originality/value: The relation between book-tax differences (BTD) and accounting information quality is not a consensus in the literature. This relation can be empirically observed by means of the structure and the cost of capital, due to the related information asymmetry. However, a way to observe this relation more clearly is by means of changes and various economic environments. Design/methodology/approach: The methodology involved panel data analysis from a sample of 1,079 observations for the period of 2005 to 2015. Findings: The results lead to the conclusion that a higher BTD, and thus, lower book-tax conformity, represents higher accounting information quality because lower indebtedness is related to lower informational asymmetry. The results suggest that creditors and investors have different demands for reported information quality and that the volume of capital from investors is more relevant than the level of risk perceived by them.

ABSTRACT Objective: The present study estimates the liquidity cost of the corn future contract traded on B3 (formerly BM&FBovespa) and compare it to the CME corn future contract, through five implicit bid-ask spread measures. Originality/value: The market microstructure approach, with its focus on high frequency data, reveals characteristics of the emerging agricultural markets (also known as thin markets), which were not evident in studies with daily frequency data. Design/methodology/approach: To analyze the performance of five cost estimators, the data used in our analysis consists of intraday series of future contracts of B3 and CME from September 1, 2015, to August 30, 2016. The methodology adopted includes these estimators: Roll model (1984); Model of Thompson & Waller (1987) model of Choi, Salandro & Shastri (1988);Model of Chu, Ding & Pyun (1996) and the model of Wang, Yau & Baptiste (1997). Findings: The liquidity cost is lower in CME’s future corn market than in B3, and the estimated cost of liquidity in CME’s future corn market is 2 to 3 cents (in R$/60-kgbag) while at BM & F the cost is 6 to 16 cents (in R$/60-kgbag).

ABSTRACT Purpose: This study aims to present an original framework to investigate how the country-of-origin influences the quality perception of a service by breaking down this construct in three sub-dimensions and further verifying their impact both, individually and collectively. Originality/Value: Despite the growing importance of the service sector, both the research in international services marketing and the studies on the Country-of-origin are very limited if compared with those performed on the manufacturing sector and, to our knowledge, none of them used this construct multidimensionally. The development of an original framework with three sub-dimensions: Country-of-Know-How (COK); Country-of-Personnel (COP); and, Country-of-Tangibles aims to fulfill these gaps. Design/methodology/approach: Our framework was empirically tested with four experiments and a survey. Data were gathered from 718 Brazilian students in three Universities located in two different states in Brazil. Findings: The results obtained indicate that COO can significantly affect consumers’ evaluation of perceived service quality and that this construct can be segmented since we have indeed verified clear effects of all sub-dimensions.

ABSTRACT Purpose: The purpose of this article is to verify the mediating effect of a proactive market orientation capability in the relationship between entrepreneurial orientation (EO) and service innovation in micro and small companies in the food-away from home sector. We analyzed the mediating effect of a marketing capability (proactive market capability) because, according to Morgan et al. (2009), a capability is an ability developed from a strategic orientation, and capabilities and orientations together contribute to organizational performance. Originality/Value: The article verifies the mediating effect of a specific marketing capability, the proactive market orientation (PMO) in the proposed relationship. Most studies on market orientation (OM) treat the construct as a business strategic orientation, but few studies investigate market orientation based on the perspective of dynamic capabilities (Hou, 2008). Design/methodology/approach: A quantitative survey was carried out using a non-probabilistic sampling technique for convenience with 168 establishments. The research was carried out in micro and small companies of the food-way from home sector of Curitiba PR, and the respondents were the managers and owners of the establishments. Findings: The results indicate the existence of the mediating effect of PMO in the relationship between EO and service innovation.

ABSTRACT Purpose: The objective of this study is to examine the mediating effects of technology on the relationship between green supply chain management and performance of the Brazilian chemical industry. Originality/Value: The pressure for sustainable environment has emerged in companies, the incorporation of technologies as part of the manufacture of products. However, incorporating technologies into manufacturing does not always represent a reduction of the environmental burden. They can cause environmental externalities. The article makes it easier to understand the role of these technologies in the management of the green supply chain. Design/methodology/approach: It was considered of descriptive nature of the quantitative type. The data were collected through a semistructured questionnaire with a sample consisting of 160 Brazilian chemical companies. Processed by structural equation modeling, it generated an empirical theoretical model composed of three main constructs: technology, green supply chain management and environmental performance. Findings: The application of the theoretical empirical model revealed that the technology partially mediates the relationship between green supply chain management and the environmental performance of Brazilian chemical companies. There was evidence that technologies provided tangible competitive advantages, although several of them could only be achieved in the long term. The study suggested implications of theoretical nature, such as having an integrated managerial vision between company and environment; and of practical nature in which new ways of designing products can reduce environmental externalities, often without any technology being used to so.

ABSTRACT Purpose: For this work I established as research objective the examination of antecedents (i.e., similarity of structural position, competence and sociability) and the consequences (i.e., formation of work group) of dyadic identification among students on a Business Administration course at a private University. Originality/Value: Identification has been examined anthropomorphically in the relationship between employee and organization or between employee and work team. However, organizations and teams are not human beings. I propose to investigate identification at the dyadic level, indeed among people, to transcend that barrier. Design/methodology/approach: I employed the sociometric survey as a method. Data were collected in two phases, with an interval of 12 months (t0 and t1). I tested the hypotheses by means of the LR-QAP non-parametric technique. Findings: The results allowed me to point out that structural equivalence and similarity of deferences for competence and for sociability, influence dyadic identification. In examining the work groups’ training on completion of the course, I confirmed the hypothesis on the influence of dyadic identification, but also found that such groups are mainly formed by students who share the same contacts and are very similar in sociability (fun) and slightly similar in terms of competence deferences. Structural equivalence, deferences of competence, and deference to sociability con­stitute a structural-deferential basis for social judgment and construction of social profiles and categories that enable comparison between peers and subsequent identification in a non-anthropomorphic way.

ABSTRACT Objective: This article proposes the study of leadership as cultural practice, adding the cultural dimension to research on leadership as practice. Originality/Value: While the advances of practice-based studies are considerable in organizational learning and strategy, research on leadership as practice is scarce. Within the field of leadership as practice, in which no research has integrated the cultural dimension, this article formulates and discusses leadership as cultural practice, because it understands that culture is a fundamental element in not only orienting how organizational practices are constructed, but also in how leaders make and base their decisions, as well as act and interact. Design/methodology/approach: The first step of this research is the review of the studies on leadership as practice. The second is to bring these studies closer to those dealing with cultural leadership and culture as practice. The third step is to discuss the implications of the proposal of leadership as cultural practice. Findings: The results of the research allow to enlarge and improve the study of leadership, considering it not only as practice, but also as cultural practice. Implications for future research are discussed.

ABSTRACT Purpose: This study proposes to map the barriers to scaling the microfinance industry in the U.S., as it pertains to home maintenance and improvement for low-income households. The selected context of analysis is the American city of Baltimore, due to the city’s high need for housing repair and large percentage of residents with limited access to finance. Originality/Value: Most research has discarded microfinance as a viable option for a housing market solution in the U.S. This paper discusses how the market of microfinance for housing repair could improve its financial sustainability seizing the smaller dollar value of repair loans, relative to housing purchase, and the high and recurring need for repair. Design/methodology/approach: Qualitative research was conducted on how microfinance for housing repair works in Baltimore City, leveraging secondary government and private research, along with interviews with lenders and borrowers. Data were analyzed through PESTEL framework, describing the macro-environmental context. Findings: The market for Housing Microfinance (HM) loan products in Baltimore matches the academic literature. Similar market demands exist as they relate to an increasingly aging housing stock. Lender supply of financing seems “healthy”, but it is mostly from philanthropic or government sources favoring “affordability” over financial sustainability.

ABSTRACT Purpose: Exploring the fit of employee roles and market dynamism, related to performance. Originality/value: In ecology the term ‘fit’ is used for the relation between organisms and their environment. Similarly, we conceptualized the relation between employee roles and markets: the employee-market connection, which may enhance SME’s strategic fit and performance. Design/methodology/approach: The empirical research was conducted at 48 SMEs with 221 respondents from the manufacturing industry (53%) and the service industry (47%) and applied a mixed model analysis. Findings: The employee role-mix is moderated by market dynamism: when market dynamism increases, the impact on performance of internal process roles decreases and the impact of rational goal roles increases. The results enrich the resource-based view with the employee-market-connection: the system is resilient, the roles adapt. A fit between market dynamism and employee roles is positively related to performance.

ABSTRACT Purpose: The objective of this study is to analyze the stimuli that lead women to leave formal jobs and seek self-employment. Originality/value: Changes in the social patterns and lifestyle of the population have made research aimed at career and gender gain relevance. There is, however, a lack of research on women who have left their organizations and the main stimuli of this movement, exogenously and endogenously driven, which are relevant as result of social and cultural factors intrinsic to the family environment that leads to a career change. Design/methodology/approach: The qualitative methodology of narrative analysis was used, adequate to the examination of the phenomenon in question. Findings: The following stimuli were highlighted: self-fulfillment and search for flexibility; professional achievement; personal challenges; high level of career ambition; and search for a feminine identity. The results diverged in relation to the existing literature, mainly focused on exogenous factors. Although mentioning difficulties in reconciling work with domestic activities, the professionals under study, previously occupying formal positions in companies, did not perceive or did not undergo any type of limitation at work, such as the phenomenon of glass ceiling, difficulties in working on the masculinized leadership model, family pressures, and fear of misuse of sexuality. Entrepreneurship emerged mainly as a career option as a form of personal self-actualization and not through imposition arising from social, family or labor difficulties.

ABSTRACT Purpose: The general objective is to critically analyze the ideologies and constructions of management ideology in the Internet blog called Geração de Valor (Generation of Value), behind the discourse of success. Originality/value: The pop-management phenomenon has been widespread in the Brazilian context. It leads individuals to look for formulas of excel and achieve success as entrepreneurs. One of the disseminators of this ideology has been Geração de Valor. This article innovates when dealing with thematic without prima donna behaviors or fanciful romanticism. Design/methodology/approach: This article aims to analyze texts available on Geração de Valor through critical discourse analysis (CDA). Findings: We conclude that the voice of the businessman and blogger Flávio Augusto da Silva is nothing more than one of several voices, including in administration, that seek to defend the cult of personal victory and disdain for the collectivist practices of social organization. This kind of analysis is still scarce in this field of study, as they require enriched readings of the text in terms of context and intertextuality. Critical analyses contradict hegemonic visions and sharpen the reader's critical sense. Also, they are useful in highlighting the cult following that Administration has been receiving by the media.

ABSTRACT Purpose: This work seeks to achieve two central goals: 1. identifying entrepreneurial praxis and understanding how they promote the involvement of different individuals in the certification of alembic cachaça and; 2. understanding how those praxis may entail changes in the strategies of an organization. Originality/value: The present discussion contributes to the debate regarding the fields of Entrepreneurship as Practice and Strategy as Practice, especially by exploring the gaps in both approaches through the theories of practice. Furthermore, the results serve as a reference for business development in the field of alembic cachaça. Design/methodology/approach: A case study was performed in an organization that manufactures alembic cachaça located in the state of Minas Gerais. For that matter, data were collected through interviews, observation rounds and documental sources that presented information on the dynamics of the actors involved (practitioners) regarding their engagement in cachaça certification practices. The data were collected through the method of thematic analysis. Findings: Results show that the practitioners in this organization were engaged in entrepreneurial practices for cachaça certification. Those activities also promoted significant changes in the productive and commercial practices previously established. Through the case studied, it was possible to understand the relationship between the webs of entrepreneurial praxis and the practices performed by the practitioners inside the organization as well as the engagement in other strategic practices, especially through the process of cachaça certification.

ABSTRACT Purpose: The self-evaluation of management training had the objective of verifying the influence of the learning support and of the management training offered to managers of a Brazilian federal autarchy on the expression of competences required for the performance of their duties. Originality/value: To reach this objective, the hypothesized theoretical model of research was elaborated having as variables the criteria of training impacts in the labor, measured both in depth and in amplitude, measured on what was the importance and contribution of two evaluated courses for the acquisition and expression of management-labor skills. Design/methodology/approach: Regarding the methodology, two courses were offered in the distance modality, in this autarchy, which dealt with strategic management and teams. Data collection was performed at a distance. The final sample (N = 291) was predominantly male, between 31 and 50 years old, and with complete graduate education. Findings: The results showed a valid and construct evidence for the used measures, as well as pointed out that learning support was an important predictor in the final empirical models. Having a constant investment in actions to improve learning support in the organizational environment, such managers can apply in their routines the skills acquired in a training situation, in a more persistent, impactful and aligned with the strategic objectives of the autarchy.

ABSTRACT Purpose: To analyze how small and medium enterprises (SMEs) coordinate collaborative research and development (R&D) projects through an open innovation strategy. Originality/value: This research was motivated by a theoretical gap in the management of collaborative R&D projects in open innovation strategies. The originality of the paper is to advance the understanding of coordination mechanisms that SMEs can use to manage open innovation and obtain more effective results. Design/methodology/approach: The research followed a qualitative approach, through three case studies of collaborative projects. Data were collected by means of in-depth interviews with eleven managers directly involved in collaborative R&D projects. Findings: Results demonstrate that the use of coordination mechanisms depends on the applicability of each project’s results, i.e., the higher the chances of a certain R&D project becoming a real product, the higher the importance given to the coordination mechanisms. On the cases observed, the coordination mechanisms were defined by the enterprise, not by external partners. In addition, it was observed that open innovation projects that the enterprise seeks for external knowledge to complement internal resources (outside-in) were considered more important than transferring internal knowledge to external partners (inside-out). The paper contributes to organizational theory by highlighting the relation between the characteristics of collaborative R&D projects and the coordination mechanisms used. Regarding the managerial contribution, results serve as a guide for entrepreneurs and managers of SMEs interested in coordinating collaborative projects based on open innovation processes.

ABSTRACT Purpose: To identify the influence of physical and psychosocial stress and health-related factors on the occurrence of work-related accidents, based on the National Health Survey (NHS) conducted in Brazil in 2013, through the execution of a retest in the Brazilian context, according to the model elaborated by Rommel, Varnaccia, Lahmann, Kottner, and Kroll (2016). Originality/value: Brazil has a high rate of workplace accidents. This retest, applied to the Brazilian context based on the German model of Rommel et al. (2016), allows obtaining information concerning the factors that may increase the chances of workplace accidents. Design/methodology/approach: Study with secondary data collected from the National Health Survey (Fiocruz, 2013). The model of Rommel et al. (2016) was used with the set of four blocks of variable factors. Logistic regression explored the physical, psychosocial, and health-related stress factors that may be more likely to occur in the workplace. Findings: 2.8% of the individuals have been involved in some work accident. Model 5 is the most explanatory of occupational accidents and factors such as high school level of education (OR = 2.082), full-time work (OR = 4.814), having three or more jobs (OR = 2.593), exposure to radiation, asthma (OR = 4.880), and alcohol consumption (OR = 4.620), according to each block typified, which most significantly increase the chances for the occurrence of work accidents. Managers and legislators should observe the factors that increase the chances of an accident occurring in order to develop prevention policies or actions.

ABSTRACT Purpose: To discuss how individuals working in public organizations may deal with individual and organizational values in their action, based on a dialogue among a contemporary notion of values, the concept of rationality and the parenthetical attitude. Originality/value: The possibility of a reflexive attitude triggers a discussion about concrete possibilities for human behaviors to be aligned according to instrumental patterns. Based on such assumptions, this work contributes to the discussion about action in the face of conflicts of values that emerge in public administration. Design/methodology/approach: This work refers to a theoretical article, that is, a reflection based on the consulting and interpretation of bibliographic material related to values and rationality, especially in the context of public organizations. Findings: The parenthetical attitude, which characterizes the rational agent, individuals can distance themselves from their own circumstances, guide their action according to their own judgment of values, and to bear the inherent tension of the life of reasoning. This argument is presented as a possibility to deal and to act responsibly in the face of conflicting values that emerge in public administration.

ABSTRACT Purpose: The objective of this research is to analyze the job satisfaction of public servants through career anchors. Originality/value: The contribution of this research is to apply a collection instrument in reduced version for the analysis of job satisfaction in the public service in the search of subsidies for proposals of improvements in work processes related to people management. Design/methodology/approach: We conducted the research with 671 public servants from the public education area. As an instrument of collection, we sent questionnaires using the electronic survey method and on paper. We based the questionnaire on the “Career Anchor Inventory” - adapted by Igbaria and Baroudi (1993) and the work by Netemeyer, Boles, and McMurrian (1996), termed as “Global Job Satisfaction”. Findings: The Security/Stability anchor obtained significant explanatory power with job satisfaction, but its representativeness was not the largest in the sample. Our practical contribution will be in the support to the construction of policies of people management, since the results indicated lower rates of satisfaction with regard to the aspects of promotion and with respect to the relationship with senior management.