Repositório RCAAP

ABSTRACT Purpose: The article presents the development of a framework to analyze the use of big data and analytics in organizations. The framework is based on affordance theory and actor-network theory (ANT). Originality/value: Big data and analytics are a set of tools and techniques that are not new, but recently have received much attention from the media and academia. The media promotes big data and analytics while the academia addresses the fact that there are still implementation obstacles and the process of using big data analytics is not well understood. Design/methodology/approach: We used a qualitative approach, in the form of a theoretical essay. We analyzed papers that related affordance theory with IT and, in particular, with big data and analytics. Further, in order to create the resulting framework, an illustrative case study was conducted. Findings: Affordance theory, allied to the translation concept of ANT, can be useful when analyzing the process of using big data and analytics in organizations, because it contemplates individual and organizational aspects, covering the perception of utility, necessary sociotechnical transformations in processes, people and structures, actual use and organizational effects. As the main contribution, we proposed a framework that includes elements of translation to guide future research.

ABSTRACT Purpose: To describe motivational factors of new volunteers of a religious foundation, based in Paraíba (Brazilian northeast), the light of the model proposed by Cavalcante (2012) for a longitudinal period of two years. Originality/value: There is no consensus on aspects related to the motivation to perform a voluntary activity, neither in context abroad nor in the Brazilian context. There are high turnover rates of these individuals, due to ease of entering and leaving this activity, without clarity in their causes. It is a longitudinal research, carried out in two opportunities: 2013 and 2015, unpublished in a national context. It attempts to lessen disagreement of voluntary motivations in the national context. NGOs managers might help to assist the maintenance of their recent volunteers. Design/methodology/approach: It is a quantitative research, carried out through a validated model in Brazil, and its factors: altruistic values, social justice, affiliation, learning, and selfish values. Data were analyzed through descriptive statistics (mean, standard deviation, coefficient of variance and percentage), ANOVA (analysis of variance), T test for independent samples and correlation (bivariate). Findings: Civic bias, learning objectives, and NGO identification emerged as the main motivators. There is evidence that greater academic training has an inverse correlation with the tendency to seek the organization just to fill free time. Another finding was that volunteers with higher indices in altruistic motivations tend to act in other institutions as well, the opposite was found for those with motivations that are closer to the selfish profile.

ABSTRACT Purpose: The objective of this article is to model a minute series of exchange rates for the EUR/USD pair using the singular spectrum analysis (SSA) and ARIMA-GARCH methods and evaluate which one offers better forecasts for a five-minute horizon. Originality/value: Despite being a successful technique in other branches of science, the application of SSA in finance is quite new. Furthermore, exchange rate modeling is a complex problem, comprising statistical concepts and properties. However, despite the complexity, the analysis of this series is extremely important for several agents playing, directly or indirectly, a role in the economy and the financial market. Design/methodology/approach: Time series models were estimated using the ARIMA-GARCH and SSA techniques, taking into account three samples of the ask exchange rate (closing): uptrend, downtrend, and no well-defined trend. Findings: The forecasts carried out by the SSA were the ones closest to the original observations for the three cases. Regarding the quality measurements, SSA obtained the best results for both uptrend and downtrend samples; for the sample with no well-defined trend, the findings indicated that the ARIMA-GARCH technique attained better results. However, it was concluded that the SSA forecasts, regarding exchange rates during the studied period, are more appropriate than the ones obtained by the ARIMA-GARCH model, regardless of the market movement.

ABSTRACT Purpose: This paper’s objective is to analyze whether the capital structure of Brazilian publicly traded companies remained stable over the last twenty years. Originality/value: The paper is focused on the Brazilian capital market, in which there is a lack in the literature about the study of the leverage behavior and its immaturity, where factors related to the companies and characteristics in contracting leverage alter the demand of credit. Design/methodology/approach: To achieve its objective, initially a graphical analysis of market and book debt evolution was carried out, and a GMM-Sys regression model through panel data was estimated to identify the stability of leverage along time. Findings: The results indicate a reduction of the market leverage with higher statistical significance after 2008, indicating, both in the graphic and the regression analysis, that the use of debt was unstable in the first period analyzed (1995-2007), behavior not observed during the second period (2008-2015) when analyzed market measures in which capital structure stability was prevalent, with considerable reduction of corporate leverage, otherwise, book measures of leverage would have shown a stability trend in leverage patterns. The principal determinants of the capital structure were the tax benefits (book debt) and the size (market debt), supporting trade-off theory.

ABSTRACT Purpose: The present paper is aimed to investigate the relationship between intangible assets, macroeconomic environment and market value of German, English and Portuguese public companies from 1999 to 2016. Although the IAS 38, assigns value to intangible assets, there is a gap between accounting and the market need. This gap is given by accounting conservatism in the accounting of intangible assets and by their difficult measurement. The verification of the impact of the intangibles on the company’s market value is done through the methodology proposed by Gu and Lev (2011), using proxies such as CDS, Libor and Euribor and sensitivity tests. IDE is expected to reflect intangible capital and create shareholder value. This study seeks to interpret the contribution of intangibles and to forecast their impact on the market. Originality/value: The theme of evaluation of intangible assets has been approached in several ways. Its relevance lies in the need to establish methods for its measurement. Design/methodology/approach: The methodological approach is quantitative research with panel data using Stata-15. The database is the Capital IQ with public companies, listed in Germany, England, and Portugal from 1999 to 2016, with annual frequency. Findings: The results suggest that the comprehension value has a positive and significant relationship with the market value of the companies and that the intangible capital and the intangibles-driven-earnings are positively related to research and development expenses and general, administrative procedures.

ABSTRACT Purpose: Developing and keeping customers’ loyalty in relation to the brand is a strategic requisite for well-succeeded business. Thus, our main purpose was to develop and validate a theoretical model concerning customers brand loyalty. Originality/value: We explored perceived quality, brand awareness, brand personality, and brand love as brand loyalty determinants. In this sense, the focus of this study was to analyze the impact of some brand loyalty determinant constructs. Design/methodology/approach: The study was implemented by means of a survey, applied to 284 customers of a soft drink brand from Northeast Brazil that was acquired by one of the biggest soft drink producers in the world. Data were analyzed through multivariate statistics and applying structural equation modeling technic. Findings: It was possible to evidence that there is a positive relation between the constructs brand awareness and perceived quality and positive influence of brand personality over brand awareness, as well as perceived quality over brand love. Also, evidence showed that brand love influences brand loyalty and that consumption level is a meaningful moderator of this relation.

ABSTRACT Purpose: This study aims to describe the efficiency of private hospitals in Brazil and to understand the influence of property structure, specialization, accreditation, and teaching activity on the efficiency of private hospitals. Originality/value: Our findings suggested that private hospitals’ efficiency stands out due to their quest for quality and safety certification and investigates controversial factors in the hospital efficiency literature. Besides, it contributes to the development of the national literature as regards hospitals efficiency in Brazil through a two-stage analysis. Design/methodology/approach: The efficiencies of 98 hospitals of the National Association of Private Hospitals (ANAHP) were estimated through the modeling Data Envelopment Analysis (DEA). Three inputs and three outputs were selected referring to the performance of hospitals in the year 2017. In the first stage, the input-oriented efficiencies were analyzed using a non-discretionary variable. In the second, bootstrapped measures were estimated, and the influences of hospital efficiency factors were investigated through econometric models. Findings: The results enabled the description of resource management aspects related to the inputs and outputs investigated, to improve efficiency in private hospitals in Brazil, and to understand the influence of ownership, specialization, and accreditation factors on the efficiency of private hospitals.

ABSTRACT Purpose: To present the meta-analysis technique as a strategy applied to bibliometric research, in order to unveil the state of the art of the international scientific production, its interactions as areas of knowledge, the collaboration among authors and institutions in the Business Administration area, based in the period from 1998 and 2017. Originality/value: In the initially applied exploratory research, it was observed a gap in the debate of using meta-analysis as a state of the art investigation resource in the Business Administration area. The meta-analysis used as a research instrument makes possible a strict association of several studies. Design/methodology/approach: It is a qual-quant research approach, of exploratory character, outlined through bibliographic research. As for the investigation mechanism, it was used meta-analysis as a systematic investigation. The development of the research was divided into two phases. The first, called macro-analysis, and the second, micro-analysis. Findings: Research results showed that the number of bibliometric studies published in the second decade of the studied period was significantly higher. The publication areas, within the scope of Administration, were also affected by important changes, comparing the analyzed periods, evidencing a growth in publications between 2008 and 2018 in the areas of planning and management. As practical applications, it is possible, from this study, to use the publications and analyses to better understand how, when and by whom the bibliometrics was made, that is, denser and deeper bibliometric studies, which can highlight trends in a certain study area.

ABSTRACT Purpose: The objective of this study is to identify conceptions of being a professor in Management. The theoretical reflections that have defined the understanding of the phenomenon are associated with teaching knowledge, professor training and conceptions of being a professor. Originality/value: The results of this study reveal that conceptions of being a professor reflect the practice of teaching and the development of knowledge perceived from the field's dominant ideologies, the socio-economic background, and the current political contexts. This study contributes to the process of professors' Management training. Design/methodology/approach: This is a qualitative study and uses phenomenography as a method to understand, based on outcome space, the meaning of conceptions identified through interviews conducted with 20 professors working in undergraduate and graduate Management programs in Brazil for more than ten years. Findings: The results of the data analysis allow the identification of four conceptions of being a professor: 1. a professional who performs the job like any other; 2. an educator who acts as a knowledge mediator; 3. an author of educational process; and 4. an agent who transforms people and him/herself.

ABSTRACT Purpose: To understand the relationship between the outcomes of individual learning (IL) of competencies and the outcomes of organizational learning (OL) of competencies, as well as the mediating role of organizational support for transfer (OST) of learning in the conversion of IL into OL. Originality/value: Measurement of OL in relation to IL since, as a rule, research on OL presupposes IL, without stepping back to measure it. Proposing socialization and codification as OL processes, which involves formal and informal learning, and tacit and explicit knowledge. Focus on converting IL results in organizations into learning of the organization, allowing a more accurate assessment of the results of organizational investments in formal and informal learning, considering the current practice of measuring T&D exclusively. Proposing the use of OST to enhance processes and results of IL and conversion of IL into OL. The use of exploratory and confirmatory modeling methods and data from two different organizations are aligned with good practice in the research field. Design/methodology/approach: The hypotheses were tested in two studies, carried out with validated scales, sent by the organizations via a link emailed to the respondents. Study 1, exploratory, involved 203 employees of a public bank and study 2, confirmatory, with 252 employees of a Civil Society Organization of Public Interest (CSOPI). Findings: The two studies show that there were IL and OL, that IL is net learning of competencies desired by the organization (IL1- IL0), that OL is the result of socialization and codification of IL applied to work, that IL predicts OL, and that OST mediates the relationship between IL and OL.

ABSTRACT Purpose: This study aims to analyze the relationship between the abnormal return and R&D expenses in Brazilian public firms. Originality/value: The determinants of firms' abnormal return provide information relevant to investors' decision-making. In this context, we verified whether the innovation, measured by R&D expenses, could be a key factor for the abnormal returns in Brazilian firms. Design/methodology/approach: We analyzed Brazilian public firms, from 2009 to 2016, by panel data regressions, in a sample composed by 1,597 firm-year observations. We collected information about R&D expenses in the footnotes. When a firm only mentioned about R&D expenses but did not disclose spent value in the Income Statement, we consider that the firm did not invest in the period and we attribute zero as a value. We highlighted that few firms mentioned R&D expenses in their footnotes and/or declared that they invested in R&D, only 44 firms in all sample, pointing the importance of better disclosure practices of these investments. Findings: The results demonstrate a negative and statistically significant relationship between innovation and the abnormal return. That is, current R&D expenses lead to a lower current abnormal return. It could be linked with the fact that R&D expenses tend to produce returns just in longer periods, demanding more time to recover these investments, due to their complex characteristics related to accounting measurement of R&D expenses. Consequently, an abnormal return could be perceived only in subsequent periods.

ABSTRACT Purpose: The objective of this study is to understand how the process of absorptive capacity (ACAP) is developed, by analyzing the behaviors and abilities of a group of companies, their routines and processes and the mechanisms of learning and knowledge governance. The companies operate in the metal mechanics sector and they are based in the southern region of Brazil. Originality/value: The relevance consists of the operationalization of component elements and in the development of organizational mechanisms of dynamic capacity (Meirelles & Camargo, 2014), as means of ACAP development (Wang & Ahmed, 2007) in organizations belonging to the metal mechanics sector. Design/methodology/approach: It is a qualitative, exploratory and descriptive empirical research, carried out by a multiple case study. It seeks to investigate in detail three organizations of the metal mechanics sector, by analyzing the procedures, resources, mechanisms, and systems, which makes it possible for them to develop absorptive capacities. Content analysis was performed in order to analyze the data. Findings: The researched companies develop absorptive capacity through some behaviors and abilities, such as relationship capacity, learning capacity, and people’s training capacity, and through routines and processes, especially information search routines, market monitoring routines and risk management. Finally, the researched companies develop absorptive capacity by learning mechanisms and knowledge governance, such as researches, information exchange among clients, suppliers and other companies.

ABSTRACT Purpose: This article aims to describe the absorptive capacity (ACAP) of textile manufacturing industrial companies of Sergipe state, Brazil, for the signals captured from the environment, indicating the need for innovation in response to changes in the market. The theoretical bases of absorptive capacity postulate that a company that develops this capacity has the ability to recognize the information value, assimilate it, and apply it for commercial purposes. They can develop skills that allow them to achieve competitive advantage. Originality/value: From the theoretical point of view, the factors that stimulate the apparel companies to recognize, assimilate, transform, and exploit the external knowledge were listed. Regarding the practical contributions, the study can provide references to organizations wishing to extend or develop the absorption of new knowledge, so this can promote improvement in organizational activity and innovation. Design/methodology/approach: For the study, it was built a qualitative data collection instrument. The instrument had been applied in seven companies with innovative characteristics when compared to the local competition. Companies are micro to medium-sized and develop innovations in process and marketing. Findings: The result shows that the analyzed companies look for renewal of existing knowledge and assimilate the external information to adapt and transform their organizational strategies. The exploitation of knowledge occurs from relationships with customers and suppliers, prior knowledge of leadership and organization existing structure. Companies with best ACAP were those who faced direct competition. This fact has created incentives for the search for information to differentiate the companies and make them competitive.

ABSTRACT Purpose: This study aims to verify the moderating role of managers’ characteristics, age, and tenure (time in the sector, position, company), in the relation between the realized absorptive capacity (RACAP) and the architectural marketing capabilities (CAM). Originality/value: The present study considers the human element as a factor that affects the relations between the capacities of the company. It contributes theoretically to help understand what can impact the formulation and implementation of marketing strategies and theoretically strengthen the role of the human element. As a practical contribution, it has been shown that it is not enough to seek external knowledge, it is necessary that it is transformed and then used effectively in the design and implementation of marketing strategies. Design/method/approach: Quantitative research, with transverse temporal data collection. This study empirically tested the hypotheses based on a sample of 343 marketing managers from Brazilian manufacturing industries. Data were collected through a survey. Data were processed by means of modeling of structural equations in AMOS software. Findings: The characteristics of managers (age and tenure) moderate the relationship between a part of RACAP (knowledge transformation) and CAM (architectural marketing capability). More experienced managers should be valued because it has been proven that in this sector, they make a difference when it comes to transforming knowledge and using it in their strategies.

ABSTRACT Purpose: This study aimed to assess processes related to absorptive capacity (AC) dimensions in innovation-generating companies of traditional sectors in the State of Rio Grande do Sul, Brazil. Originality/value: Companies may establish differential advantages in the market due to how far they apply acquired knowledge and use organizational mechanisms. These mechanisms include intangible elements essential to the development of AC, a capacity that companies do not often recognize as important to generate innovation. Based on previous studies, we established a summary of AC elements and AC within its different dimensions. Then we created an assessment tool for AC analysis and knowledge generation dynamics in innovative micro-processes in organizations of the traditional sectors. Design/methodology/approach: Data were collected using a semi-structured questionnaire with 47 items to assess potential and realized AC and their dimensions. We assessed two companies on their AC. These companies were participants of a project of the Núcleo de Apoio à Gestão da Inovação (Nagirs) of Instituto Euvaldo Lodi (IEL) in the State of Rio Grande do Sul, Brazil, oriented to enhance innovation in traditional sectors. This study used content analysis and compared the evidence found with findings in the literature. Findings: The results suggested that, in companies of traditional sectors, AC can be considered explicative to innovation generation and the organizational dynamics orchestrating mechanisms for knowledge renewal. Data reveals that knowledge renewal requires managers and qualified workers’ engagement in search and application of external information that responds to the company’s strategic challenges. The study also contributes to establishing an assessment tool for AC in companies of traditional sectors.

ABSTRACT Purpose: The purpose of this paper is to reveal how quantitative empirical studies approach the direct influence of absorptive capacity (AC) on innovation. The AC research field continues to be subject to the phenomenon of reification, since it is still quite scattered. Originality/value: The article contributes to AC’s theoretical approach by compiling a set of forces with AC’s direct influence on innovation. This evaluation has revealed detailed information about this rela­tionship, such as the AC approach used and situations in which it acts as a moderating force in a relationship. Thus, we suggest a structure of influence of AC on innovation. Design/methodology/approach: Systematic literature review based on Tranfield, Denyer, and Smart’s (2003) method was applied. From an initial sample of 231 articles, 37 empirical studies were selected for analysis. We analyzed the AC’s influence on innovation in each paper, as well as the forces that affect that influence. Findings: The results suggest that AC dynamic approach may become dominant within AC and innovation literature, as the number of studies that use this approach grows constantly. However, the validated measurement models proposed by several AC scholars are still underused by most studies. Many empirical studies tend to adapt existing measurement models according to idiosyncratic research needs. In addition, as expected, we identified that intra-firm factors might be as important as environmental factors in transforming firms’ AC into innovation.

ABSTRACT Objective: The objective of this study is to identify the effects of the insertion in local and global value chains as a determinant of company innovation, identifying the main characteristics of the nature of the interactions that arise in the value chain, as well as the relationship between innovation, internal resources to the company and their insertion in value chains. Originality/value: This paper combines insights from different streams of literature to develop a more comprehensive framework for the analysis of firms’ innovation in emerging countries. We consider relationships among partners in the local and global value chain and the influence of the internal resources as crucially important for the access to external knowledge. Design/methodology/approach: Econometric analysis were performed using generalized linear models (GLM). The period of analysis covers the years 1998 to 2011. We investigate our hypotheses using different models to relate firms’ innovation capacity to local and global value chains and the ownership of internal and external resources. Findings: Using data from Brazilian firms from 1998 to 2011, we found that the relationship with all partners in global value chain contributed to the increase of the Brazilian firm’s innovation. The internal resources had a positive influence in firm’s innovation, suggesting that the firm’s internal resources are crucially important in the access to external knowledge, which means that the ability of firms to make use of this knowledge depends, in turn, on their absorptive capacity.

ABSTRACT Purpose: The aim of this paper was to evaluate the influence of change management practices, reasons to change and anticipated benefits on well-being and change-supportive behavior. Originality/value: The theoretical contribution of this study is giving support to measure management interventions and measuring the meanings individuals attribute to the process of change. Design/methodology/approach: The study included 255 employees from a Brazilian holding company that offers road transportation, charter, and logistics services in three Brazilian states. The following measures were used: Change Management Practice Scale, Scale of Reasons and Benefits for Change, Change-Supportive Behavior Scale, and Well-Being at Work Scale. The instruments were applied to professionals and managers to evaluate the proposed measures considering the undergoing process of organizational change. The sample data were submitted to exploratory factor analysis (EFA) and Confirmatory Factor Analysis (CFA) of the instruments, as well as mediation analysis and Structural Equation Modeling to test the hypotheses. Findings: The study results indicate that change management practices positively affect both supportive behaviors and workers’ well-being. A differentiated effect of perceived organizational reasons and perceived benefits on supportive behaviors and well-being at work was also identified.

ABSTRACT Purpose: The aim of this study was to investigate the impact of people management policies and organization trust on well-being at work, the latter being defined as the predominance of positive emotions at work and the individual’s perception that, at work, he/she can express and develop his/her potential and, therefore, he/she progresses to achieving his life’s goals. Originality/value: The hypothesis underlying this research is that the work context presents itself as a privileged place for emotions and, fundamentally, for the realization and construction of personal happiness. The premise that the attainment of personal happiness is possible at work encourages people-management professionals to identify effective strategies for promoting well-being. Design/methodology/approach: The sample consisted of 212 workers from various organizations who answered to instruments with evidence of validity and reliability. The model was tested by structural equation modeling and the reliability coefficients of the scales tested using Cronbach’s alpha. Findings: The results showed that the adjustment of the model is only reasonable, although, depending on the adjustment indices, it can be accepted. The results are discussed in terms of the contributions of the study to the expansion of knowledge in the area of organizational behavior and its implications for managerial actions. It is also suggested to carry out other studies covering larger samples and different natures.

ABSTRACT Purpose: To investigate the relationship between participation in decision making and social support at work with role performance at work, as well as the mediator role of work prosperity and the moderator role of self-efficacy. Originality/value: The study contributes to the enhancement of the monological net of the concept of prosperity at work, by testing a model that includes other rather neglected constructs as antecedents and consequents of prosperity at work, and by analyzing the role of a personal asset in these relationships, based on the demands-resources model (JD-R). Design/methodology/approach: This is an empirical study, with a quantitative approach of correlational nature, that tested seven hypotheses. The data were collected with self-report questionnaires, and analyzed with structural equation modelling. Findings: All hypotheses were corroborated and indicated that: participation in the decision making and social support have a positive impact on prosperity at work; prosperity at work has a mediation role in the relation between these variables and role performance at work; self-efficacy moderates the positive relations of participation at work and social support with prosperity at work, increasing these relations. The study has important implications for the literature in the field, contributing to the application of the model of prosperity at work to Brazilian samples. Organizations may benefit from these findings if the policies that enhance prosperity are implemented in the organizational environment, obtaining competitive advantage.