RCAAP Repository

This text has as an objective to problematize the main changes in the Brazilian gospel scenario from the “Assembleia de Deus” church. What were the main changes that occurred in the 90’s that transformed the gospel music? To treat this question, we’ll take as an empirical example the career of the pastor and singer Cassiane, arguing that her musical style – the “Pop pentecostal” – was responsible for considerable changes in the Pentecostal music scenario and beyond it.

The main objective is to provide small and medium-sized Brazilian enterprises (SMEs) a package of feasible tools that are also mitigating business risks and to collaborate with the development and prosperity of this business niche. The study presents the tools that have the best insight in the degree of importance and that would be easier deployment. We cannot forget that these companies suffer numerous resource constraints, in many different ways. Therefore, it is made an analysis of the current scenario of the acts regulating anti-corruption and compliance practices in key countries, and in Brazil by Law No. 12,846. Then takes place the development and implementation of a research questionnaire aiming to capture the necessary information for mapping and definition of the applicable proposal. With the possession of 161 valid responses for quantitative analysis, it uses the IBM tool, SPSS, for the factor analysis and data average test. At the end, we present a package of tools, distributed by level of importance and ease of deployment in enterprises. Such tools have a satisfactory level of an ease deployment, which can be used in a practical and applied way, in the professional environment of small and medium enterprises. Related to the degree of importance the study concludes and presents the most important tools are the creation of a compliance committee, the inclusion of compliance clauses with the representatives and business partners and external audit. From the perspective of ease of deployment, the study concludes and presents that would be the preparation of a developer conduct Manual and the definition of a Code of Ethics.

Instituto Presbiteriano Mackenzie

Analyzing and understanding the behavior of players in virtual environments has been a key activity for companies that develops and produce digital games. Players not only play, but they are also consumers of in-game products, buy possible sequences or expansions of games, and spread them to friends. In the case of Massive Multiplayer Online Role Playing Game (MMORPG), players have different gameplay patterns, and by classifying them, it is possible for developers to make changes that satisfy more types of players in a specific way, resulting in spending more time in the virtual environment. This study aims to show that it is possible to classify players through gameplay analysis in well-established theories such as Bartle's archetypes. It is presented an analysis of the main types of players studied in Academy as follows: behavioral analysis, questionnaires and game telemetry data analysis. There is also a section describing the Game Analytics processes and a section with the results.

The use of PET in cosmetics packaging is growing and the use of post-consumer recycled material is an alternative with the development of recycling process and also with all the discussions about the increase of environmental impact. The objective of this project is to evaluate the influence of post-consumer recycled PET in the mechanical properties and the aesthetics appearance in cosmetics packaging. The materials used was virgin PET with nominal value of intrinsic viscosity (IV) of 0,80 dL/g and two grades of post-consumer recycled PET with nominal value of IV of 0,68dL/g and 0,80dL/g. The main parameter used in the PET industry is the IV because it is directly related to the molar mass of the polymer and also to the quality of the material. The packages were manufactured by injection stretch blow molding process with different percentages of virgin PET and post-consumer recycled PET. The characterization was realized by visual analysis, spectroscopy to evaluate the variation of color and mechanical tests. The results were satisfactory for the mechanical tests, showing no major differences in results when compared to virgin PET. In aesthetics appearance, the color variation is noticeable, due to the thermal degradation of the material, but less noticeable in the packages with the post-consumer recycled PET with lower IV.

The public civil action stands out as an essential and important way to the transindividual law defense, not only for proposing the defense of this particular class of rights, but also for bringing innovation to the traditional lawsuit thought. Among the innovations, two are showed as essential: the enlargement of the judged thing boundaries and, mainly, the change in the legitimacy systematic to act. This last one was very relevant to the access to the transindividual conflict justice, which started having the possibility of being hold by civil associations. Besides both of them, the Ministério Público (kind of district attorney) and the Public Administration (direct and indirect) are legitimated to the proposal of the public civil action, however the associations, for presenting themselves as a longa manus of the society, would be very important for the citizen participation in the power, through the jurisdictional activity.

Launched at the beginning of the twentieth century, the book The Protestant Ethic and the Spirit of Capitalism became a classic work of Sociology of Religion, when it developed a social analysis method feeling the influence of religion in the society structure. With tests from Calvinists Groups of seventeen and eighteen centuries, the sociologist Max Weber extract elements from Puritan Calvinist Doctrina which ones gave a behavior to Christians in the economic society, generating a new type of capitalism the modern Ocident capitalism. John Calvin was one of the main leaders of the Protestant Reformation of sixteen century and at this time, he transmitted to the Christian Church and to the world, an acknowledged work about Protestant Systematic Theology that became the base of Reformed Churches Doctrina. In this dissertation, we tried to appreciate the analysis of Max Weber about Protestan Ethics, which dominated the spirit of capitalism, like to learn from original writes of Calvin at sixteen century, the proposal of behaviour and elements of Doctrina tha identified an original Protestant Etchic to the reformer thoughts. The purpose is to know and to recover the Calvin thoughts and then the trues and values that formed his different Christian Ethic, to advise the Christian behaviour in society.

The town of Mairiporã counts on one of the larger environmental historic heritage of the metropolitan region of São Paulo. The whole territory of the municipality is include as Environmental Preservation Area of the Cantareira Range Mountains (State Law nº 10,111 of December 4th , 1998, not yet regulated ) and 80.1% are environmental protected by the State (State Laws Nº 898 of December 18th , 1975 and 1,172 of November 17th, 1976) what is related to its better water quality and quantity that supply the region and with the forest remnants preservation. This work presents the recent urbanization of the Municipality of Mairiporã being part of a historic process of land use changes that involve the whole metropolitan context and its inter-relationship with the critical water supply regional situation.

O presente trabalho de conclusão de curso visa analisar os motivos que justificaram o legislador a positivar um novo tipo penal no ordenamento jurídico. Como deve ser compreendida e apli-cada a circunstância qualificadora nos casos concretos, em especial nas situações que envolvam grupos em situação de maior vulnerabilidade do que a mulher, como no caso dos homossexuais e transexuais. Se é possível a aplicação da circunstância qualificadora para estes grupos em situação de vulnerabilidade e quais os critérios que devem ser adotados para garantir a segu-rança jurídica, de modo os operadores do direito possam ter certeza quando é cabível sua apli-cação ou não. Para tanto, analisa como a violência de gênero vem sendo praticada no Brasil e como atingem esses grupos em situação de vulnerabilidade na atualidade. Outrossim, como deve ser feita a análise jurídica quando a qualificadora do feminicídio for aplicada nas relações homoafetivas e nos casos de pessoas transexuais.

Fundo Mackenzie de Pesquisa

Instituto Presbiteriano Mackenzie

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Fundo Mackenzie de Pesquisa

Universidade Presbiteriana Mackenzie

The present dissertation pursuit is possible transcultural implications referring to conceptualization of liberty as a socio-cultural theme determined by Compliance Anti-corruption. We analyzed the position assumed by the subject (discursive ethos) and its roles considering the bivocality speaker/audience in dialogism of the following policy of the Compliance Department in connection to its various interlocutors. Our general objective is to seek the voice of otherness in the process of erasure of voices which naturally intercede in the discourse, besides the observation of power games which frame themselves surreptitiously there. The first stage of this research consisted of surveying concepts and jargon related to internal controls and regulated self-regulation, its constitutive elements, its space-time coordinates, besides a panorama of discursive ethos knowledge – from the perspective of Language Theories. The procedure adopted aims to analyze the ethe built in the speeches selected with the intention of unravel voices of polyphony that they might entail. The second stage examined the concepts of linguistics, semiotics and theories of language through the perspective of punitivism, guilt, risk and the enunciation of good practices to draw a parallel between Bakhtin's ideas through cross-cultural analysis of language disputes are locked in the current context of ideological polarization. The third part brought a study of the aspects of the gray areas context faced by the Communication of the Compliance Departments in so that we could delineate the analyzes of the practice of these professionals including also these aspects. The transdisciplinary analysis developed here aims to articulate these three distinct areas of knowledge - History, Communication Theories and Legal Science - in a transcultural approach of a universal theme (the polyphony of language) in order to foster the critical analysis of speeches persuasive aiming to transform Compliance´s paradigms and to leave relevant intercultural legacies relevant to the present time.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

O presente artigo tem como tema a autonomia da vontade e a dignidade para morrer. Introduzindo os princípios da bioética e abordando o Biodireito, bem como os direitos fundamentais garantidos pela Constituição Brasileira, aqui foram discutidas as formas de abreviação de vida e de prolongamento do processo de morte acerca do ordenamento jurídico brasileiro, bem como suas proibições, afim de concluir sobre o confronto entre os princípios fundamentais e as vontades dos indivíduos.

In this project, some advertising pieces of the beers Bohemia, Kaiser, Schincariol, Brahma, Skol, Primus and Santa Cerva have been analyzed in order to investigate the social class of people these beers are target at and how the messages interact with the consumer to persuade him to consume a determined product depending on the social class he belongs to. A verbal and non-verbal study was proceeded to prove the difference between the Bohemia advertising and the other beers. The analysis relies on the proposal of several scholars such as Bahktin, Barthes, Pierce, Halliday, Maingueneau, and Vestergaard among others. In this analysis the aim was to show as the Bohemia beer messages fix themselves in its superiority, marking itself for the setting in a target-public of people with a refined taste, who aren t influenced by the easy and rude appeals but who bear in mind the qualities, the tradition and the sophistication. In the selected pieces of these two groups the genre, the interaction between the enunciator and the enunciate, the language functions, the language figures were analyzed. After the analysis, several features that strongly differentiate the publicity nature of the two groups were distinguished. Firstly, Bohemia puts itself as a queen, the most perfect in every sense in its preparation, in its layout, always exalting its supremacy and the elegance of its consumer, investing in more subtle, discreet, with sober colors advertising pieces, which are directed to intelligent and cultured people who don t get satisfied with the trivial. The aim focused is the quality of the consumer. The other beers, resort to half-naked women, strong colors, easy pleasure atmosphere which persuades to the idea that everyone can and must drink the product the focus is clearly to achieve the mass of the beer consumers.

In Brazil, we are around 170.000.000 Brazilians. A number about 3% of Brazilian population would get benefits with researches involving stem cells, as science promises. In this work we deal with life of 5.000.000 people without measuring the number of unborn which are in labs. The law that treats Brazilian biosecurity is law 11.105/05, however this law assails constitutional laws. Considering the Magna Carta the maxim law in our nation, this work treats the inconstitutionabilty of this biosecurity law cause by some aspects like using embryos as human cavies to foment researches as it says the article 5º of the law 11.105/05, which assails the constitutional right to life inserted at this article of the C.F. Keeping human lives in labs, considering that the surplus embryos are frozen, attacks the dignity of human beings, as it says the article 1º inc. III C.F and rejecting embryos which are frozen for more than three years is also figured an attempt against life and dignity of the human being, article 1º inc. III C.F. We argue the researches with stem cells: cells of embryos which presents the capability of overcoming in cell of any tissue of the organism, as we believe that it would be necessary to sacrifice the human embryos concepted in vitro and it takes us to a legal and ethic issue. The ethic values important to legal protection were discussed in the promulgation of Federal Constitution in 1998. Such values of human life are clausulas petreas of our Magna Carta and in order to revise these questions, only a new constitution would be able to. While developing this work, we will analyze the foreign law, the scientific, philosophical and religious values that figurate the ethic values inserted in legislation and which in a great number defend life, the human being and the fraternity between humans, as well the scientific theories as the Conception Theory, Nidaton Theory, Formation Theory of rudiments and juridical laws as the Natality Theory, Conditional Theory and Conceptions Theory.