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The relationship between Cultural Values and Organizational Values has not desserved enough attention from scholars. Hofstede (1985), proposed a relationship between two cultural dimensions of Power Distance and Uncertainty Avoidance, and organizational models (Pyramid of people, Well-oiled machine; Family and Village Market), a proposition that has not yet been empirically tested. The models of organizations maintain and apparent relationship with competiong organizational values and, consequently with types of organizational culture. People who outline the organizations carry with them the cultural values shped from childhood. This study aimed to analyze the impact of cultural values at the individual level on competing organizational values. The research was described as explanatory. Data was collected through an eletronic questionnaire to a sample of Brazilian workers, resulting in 203 respondents, whose answers were considered valid. The research instrument consisted of three blocks: a) CVScale (Cultural Values Scale), a scale built for measruing, at individual level, of cultural dimensions; b) the OCAI (Organizational Culture Assessment Instrument) scale, for the measurement of competing organizational values; c) demographic variables (age and gender) and funcional variables (company time and region in which it operates). The data was treated with descriptive and inferential statistic. The results showed that the cultural dimension Colletivism negatively impacts the Village Market culture type, and positively the Clan culture, and this, in turn, is also positively impacted by the cultural dimension of Uncertainty Avoidance.

The food distribution chain is an important economic sector of Brazil´s economy. It represents around 5.6% of GDP, and employs one million people, and every day, around 25 million Brazilians go to one of these shops to satisfy their consumption needs. This study aims to identify what are the determinants that underlie the preference of low-income consumers in the outskirts of São Paulo (Itaquera, Sapopemba and San Miguel) and Sao Jose dos Campos (the German Campos, Morumbi and Paranangaba), considering the neighborhood market models (Dia% chain) and atacarejo (main competitor) to guide the investment decisions and expansion of the Dia% chain. The applied methodology consists of an exploratory research using a survey among the attendees of different model stores in those cities. For data collection was used a questionnaire with closed questions, with nominal or ordinal scales. Basic descriptive and multivariate statistics techniques were used to analyze the data. The food retail sector has a competitive environment in which each company tries to gain position and market share. Nowadays, information technologies (IT), allow the analysis of consumer habits in a quantitative manner, allowing the fast identification of consumer´s pattern behaviors and changes. The competitive advantage of a company is the correct interpretation and implementation processes, enabling a timely offer of the consumer´s needs. A consistent behavior pattern is that consumers do everything to keep their consuming status quo, even in unfavorable economic contexts. This change was identified through a client´s transfer from the upmarket level to the discount level, designated as “atacarejo” in Brazil. The problem question to be answered is: Regarding the monthly grocery shopping, which determinants are important for the low-income consumers, in the outskirts of São Paulo (Itaquera, São Miguel and Sapopemba) and São José dos Campos (Campos dos alemães, Morumbi and Paranangaba), that should be taking into account while defining the expansion strategic planning and investment decisions of the neighborhood market (Dia% chain) against its main competitor – atacarejo. It is concluded that the sector opts for a feedback model, that is, acting based on consumer´s data patterns and not anticipating a trend. The survey indicate that the determinants for selecting the store model are: the price and speed of service, followed by the variety and quality of the product and the store environment. The satisfaction of these factors wins consumer´s loyalty. Most consumers do not restrict their purchases to just one of the models. The choice is made by the type of their current needs. The neighborhood market Dia% and the atacarejo Atacadão stood out in the preferences of consumers who answered the questionnaire.

Secretaria da Educação do Estado de São Paulo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

This dissertation involved four constructs in organizational strategy area: exploration, exploitation, ambidexterity and technology readiness. The main objective was to evaluate the degree of association between exploration, exploitation, ambidexterity and technology readiness. To achieve this main objective it was developed a quantitative research study with students as unity of analysis. The research was conducted in Business Administration and International Business courses in a private university located in São Paulo city. The questionnaire was developed using two scales. The first one was adapted for the measurement of the guidelines for exploration and exploitation developed by Popadiuk (2012) and the other scale was developed by Parasuraman (2000) to measure technology readiness index. To describe results, it was used descriptive statistics. The research hypothesis was related to the comparison between means of the technology readiness index according to individual orientation to exploration, exploitation or ambidexterity. Structural equation modeling method and ANOVA analysis was used and applied by the PLS PM technique for checking and comparing the relationship between the constructs. The results showed that is possible to develop a scale for measurement exploration, exploitation or ambidexterity individual orientation based on model developed by Popadiuk (2012) and using a competency model proposed by Cheetam e Chivers (2005) as base of desired transposition. The statistical analysis results, based on 392 answered questionnaires, confirmed that some dimensions of technology readiness construct can vary by individual orientation to explorer, exploiter or ambidexterity.

The studies about humor are uncountable and so are that about what make people laugh. Although, most of them presents general questions and few presents the linguistic aspects that humor evolves. The best way to establish the difference between the linguistic treatment of humor and other any approach of the same texts may be the use of terms in wich linguistic explains the way , not the reason of humor. In here there is no intention of explaining what humor texts mean, specially the ambiguous ones, but how they can work. It is intended so, to describe the linguistic keys wich are the way to unleash people s laugh. The Textual Linguistic , by Ducrot, woks with a particular object of investigation, not the word or the sentence any more, but the text itself. It can be used to analyze the different types of language manifestation, yet, eventually, some areas of this science can supply instruments to clear certain aspects of humor language, so, this labor has as objective to analyze specifically the ambiguity on the humor production in advertising texts once it is crucial information. Also it has some advantages: it can be found in large amount and probably, in all cultures; they are pieces of information permanently enunciated by (the) speakers; it is not necessary to create ad hoc to limit-experiments; in addition most of them can be funny. Then, Abaurre, Bakhtin, Bateson, Becker, Bergson, Bigal, Brait, Carvalho, Carrascoza, Chiaro, Chomsky, Dascal, Dias da Silva, Fernandes, Freud, Huizinga, Jameson, Mennucci, Perelman, Piatelli-Palmarini, Raskin, Salmon, Sant Ana and Ullmann will be the theoreticals bases.

Acesso online; https://youtu.be/MktYHoQrOeo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Fundo Mackenzie de Pesquisa

Trabalho recebeu Menção Honrosa referente ao Prêmio TCC 2018.

Fundo Mackenzie de Pesquisa

Using contributions from feminist theory, such as the concepts of gender, patriarchy, sexual division of labor, division between public and private spheres and false neutrality of law and institutions, the aspects and consequences of social, civil and family subordination of the women are analyzed. Domestic violence is shown as a cause and effect of gender inequality, a tool used by men to punish women for behaviors seen as contrary to their dominance within the family, establishing authority over them, with serious consequences for their physical and psychological integrity. The legislation protecting women's rights is then analyzed according to its evolution in the country, in chronological order. First, it analyzes the colonial period, in which women were only property, whether white or slaves. Then the imperial period, when the influence of liberalism allowed women to claim the right to education. In the period of the first Republic, there is talk about the struggle for the vote, as well as about the first organizations of women's movements. In the Vargas era, there is talk about women workers and the achievement of political and labor rights. As for the dictatorship, the role that the women's movement played in the struggle for the recognition and guarantee of social rights and for democracy is mentioned. The rights they fought for are finally recognized with the enactment of the 1988 Constitution, which recognizes full equality between the sexes and positively influences the legislation that comes in its wake, such as the 2002 Civil Code, which enshrines equality in the family, the Maria da Penha Law, which criminalizes domestic violence, and the Feminicide Law, which makes homicide committed based on gender against women a qualified crime. Next, the criminal type of rape is analyzed in order to demonstrate that it has only recently become a crime against a human rights subject, and not against the man who owned his property. It analyzes the concept of rape, the consequences for the victim, the rapist's psychology, the cultural concept of the crime and its main causes. It is estimated that the second highest rate of rapes is within love relationships, so that their specific aspects and their relationship with domestic and family violence against women are analyzed. Finally, judicial decisions from all States of the Federative Republic of Brazil are analyzed in order to establish the permeability of the Judiciary to rape crimes occurring in the domestic and romantic sphere.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Fundo Mackenzie de Pesquisa

Capital goods industry by order is peculiar because it manufactures products in small quantities – often unique pieces - that they possibly never made and that they will never make again because they are designed based on customer specifications. Therefore, they deal with a wide variety of products and calculate their costs for each business proposal. The design, procurement and production only start when the customer’s order is formalized and, generally, delivery times are long. These companies take big risks and during the execution of the contract they must take difficult decisions at all times. A big dilemma is how to deal with fixed costs, especially when there is not enough production volume. The Cost Accounting literature has long advocated methods for costing this type of production, however many companies limit themselves to applying financial accounting procedures and the absorption costing method, often wrongly, solely to obtain the Financial Statements for external disclosure and compliance with tax issues and shareholders, which, most of the time, is insufficient and inadequate for an efficient financial management and may induce managers to take wrong decisions. This work proposes a management model that segregates costs and allocates them based on the use or consumption of resources, to determine the effective contribution of each sector in the company’s overall result and provides objective information for daily decisions. At its core, it suggests the calculation and inclusion of financial costs on assets (CAPEX) and working capital (OPEX) in internal transfer prices and decentralized cash control with financial rewards and punishments based on the balance, giving market reality to transactions. In this sense, company’s functional areas, operational or support / services, gain business characteristics that drive their managers to act as “owners”, encourage them to continually pursue improvements, induces the correct use of resources and promotes cost reduction. This study was developed based on the needs of a Brazilian midsize company that manufactures capital goods by order and was built in a didactic way. It is a technological contribution to the practice of management accounting and can be very useful to other organizations, similar or not.

The central theme in this research is the relation between religion, the use of psychoactive substances and the concepts of infirmities and illnesses and seeks to investigate religion as a regulating and controlling factor regarding the abusive use of psychoactive substances. This work demonstrates that the concepts comprehending the researched themes result from a historical and cultural construction effectuated by diverse powers acting on human society. Besides, the observed nowadays phenomena of abusive use of psychoactive substances originates from the emptying of existential meaning in human society, what affects both its interpersonal relationships and also its cultural elements, here included the psychoactive substances. Based on the bibliographic investigative method, this work has realized a theoretical construction that points to a possible attempt to set out this mental health issue by reestablishing the meaning of both the relationships and the cultural elements, and also showing that religion, even when pathologically manifested, may be a factor of prevention to the abusive use of such substances as it expresses a deep and religious experience. The social and symbolic condition found by the individual in the religious deal will make possible a more suitable environment to the human being, who is a symbolic being and needs signification to provide a healthy development of all its aspects.

Fundo Mackenzie de Pesquisa