RCAAP Repository

ABSTRACT Purpose: 1. to investigate if a difference is found between university students of both countries. 2. to provide an analysis of the attitudes, intentions, and behavior of Brazilian and Canadian university students regarding the purchase of green products. Originality/value: The relevance includes a cross-cultural study between Brazil and Canada and its possible use as a tool for educators in the Business area seeking to develop curricula that will prepare students for future roles in management. The study may also stimulate other research on green product markets. Moreover, it should be useful to managers in developing corporate environmental management systems in large and small organizations, as well as to professionals seeking to develop marketing strategies based on the behavior of their consumers. Design/methodology/approach: Data analyses were conducted using confirmatory factor analysis and structural equation modeling. Findings: The study demonstrated the positive and direct relationship between intention and behavior. The literature notes incentives and stimuli to promote purchase behavior through features, such as quality, price, and availability. These are key factors in the relationship between intention and purchase behavior.

ABSTRACT Purpose: to propose a typology for sharing economy that allows the characterization and classification of its main forms of manifestation. Originality/value: the theme that involves collaborative consumption and sharing economy has wide definitions with no clear establishment of boundaries between them. Part of that definition gap may occur because of the recent emergency of literature on sharing economy. Additionally, the fact that sharing economy and collaborative consumption are the newest buzzwords, several businesses started calling themselves as such. Design/methodology/approach: from the review of the literature, 11 characteristics that describe the theme were identified. In the light of those characteristics, 72 collaborative consumption websites were analyzed, representatives of the 24 collaborative consumption categories proposed by Botsman and Rogers (2010). Findings: three archetypes were identified: 1. new business models represent the new players based on technological platforms, which are the core business of the company, and generate income by charging service fees; 2. redesigned businesses are traditional market models redesigned to present time and price advantages to the consumer; 3. sharing by ideal is the archetype that best represents sustainable consumption alternative models.

ABSTRACT Purpose: The study identifies value co-creation resulting from the influence of relationships, using the DART model, on an engagement platform in a specific network of companies in the Great ABC Region, which does not allow competition, that is, only one company by activity sector and contemplates different business segments with the objective of mutual benefit. Originality/value: A gap in theory regarding value co-creation based on the relationship in the cooperation network with different segments, in which clients are independent organizations. Design/methodology/approach: The research is a descriptive case study of a network named co-creative. The data were obtained from the centrality and density metrics, from the social networks analysis (SNA), besides the information obtained from the document analysis, the non-participant observation technique and interviews with the network components. Findings: There were 12 results of co-creation of values, of which five were completed: development of Biblical APP, personal marketing for digital media, opening of a company in search of financial resources, digital marketing with animation for corporate videos and Coaching speciali zed in self-esteem for men and women. These results of co-creations were analyzed based on the relationships of the engagement platform provided by the network. Another six co-creations are underway and one under study.

ABSTRACT Purpose: 1. to evaluate the effect of five human resource management practices (HRMP) oriented towards results, employees, rigid systems, permanent recruitment of new markets, and open systems on job satis faction of employees; 2. to analyze whether perceptions of organizational justice act as mediators in such relationships. Originality/value: clarifying the mechanisms through which HRMP influence desirable organizational outcomes, such as job satisfaction. Design/methodology/approach: a quantitative and transversal study, framed within the guidelines of the associative-explanatory strategy, was carried out. A theoretical model was proposed and tested through structural equations, with confirmatory modeling strategy. The empirical verification was performed with a sample of 557 Argentine employees, who completed the scales of HRMP (25 items); Generic Work Satisfaction (7 items), and Organizational Justice (20 items). Findings: the HRMP that generate the greatest satisfaction among workers are those oriented to employees, and to open systems. Perceptions of justice partially mediate the relationships between HRMP and worker satisfaction.

ABSTRACT Purpose: This study aims to analyze a model of credit union, which allows meeting demands of microcredit of family farmers in a responsible way, identifying the real needs of clients and promoting financial access. Originality/value: In recent years, the microfinance community has witnessed unwanted consequences of microcredit misuse. We present an original approach about the way credit unions may achieve their target in a responsible way, offering appropriate products, services and training to the entire community involved. Design/methodology/approach: Through secondary data and interviews with decision makers and credit union members, we studied the case of Cresol Baser, a large credit union in Brazil. We analyzed data based on inductive theorizing. First and second-order themes were identified, resulting in a procedural model, representing relationships between responsible microfinance factors. Findings: The three main dimensions in the model of inclusive microfinance - conditions, proximity, and access - were integrated in order to promote a dynamic that respects the assumption of a responsible financial inclusion with regards to design, offer and access of products and services related to microfinance.

ABSTRACT Purpose: To identify the Internal Migration Theory application to the corporate governance subject in an autarchy. Originality/value: The originality of this paper lies in the geographically recognized Internal Migration Theory, which is also recognized within the anthropological-organizational context by an organizational culture in which moral harassment leads to constant movements of new servers in the probationary stage. Design/methodology/approach: The research uses a structured interview to collect empirical data. The review of the literature is restricted to Internal Migration Theory and corporate governance in the microcosm of its application by public institutions, regarding the treatment of moral harassment to servers in the probationary stage. Findings: The results suggest that the Internal Migration Theory can be included in corporate governance regarding the public servant request in the probationary stage movement. The creation of the probation evaluation committee for the incoming public servant has created transparency in bullying and server movement, contributing to corporate governance.

ABSTRACT Purpose: to articulate the categories of organizational learning, diversity of practice, and ceremonialism in the context of multinational companies. Originality/value: Learning perspective as a procedural phenomenon and intervention factors such as ceremonialism may potentiate or hinder the organizational learning process, contributing to new insights for both multinational organizations and organizational learning research. Design/methodology/approach: a theoretical essay that proposes an integration of the categories of organizational learning, diversity practices, and ceremonialism in the context of multinational companies. Findings: This work contributes to the construction of a research model with a proposal for studies of organizational learning, diversity practices, and ceremonialism in the context of multinational companies.

ABSTRACT Purpose: To identify whether public organizations that adopt the competency-based management model consider the collective component of competencies in their management practices. Originality/value: The academic literature highlights the potential of collective competencies to achieve organizational objectives, but there is a mismatch between the theoretical perspective and people management practices, which was confirmed throughout the study. Design/methodology/approach: The field research was carried out in three federal public organizations. Evidence was collected from documentary analysis and semi-structured interviews with ten employees from the respective Personnel Management areas. Findings: There was an isolated presence of attributes and sources of creation of collective competencies, which proved to be insufficient to determine their presence in the organizations under analysis.

ABSTRACT Purpose: To understand how services can add value to the production and exports of NRIGs, in which South American countries have comparative advantages. Originality/value: South American countries play a key role in international markets of the so-called Natural Resource Intensive Goods (NRIGs), particularly, mining and food. It has been discussed that this specialization pattern has disadvantages in terms of economic development, and both policy makers and academia repeatedly sustain the need to search for new international insertion schemes. In this paper, we discuss that one such avenue could be based on these comparative advantages themselves, through Services and in a particular infrastructure. Design/methodology/approach: To measure the relevance of economic infrastructure services on the competitiveness of NRIGs, we develop a sectoral approach using domestic input-output tables for six Latin American countries. In particular, we measure Services value added incorporated in NRIGs, and we also analyse the impacts of productivity changes in infrastructure services on NRIGs producer prices. Findings: Results allow to identify which infrastructure services are more important to each NRIG in each country.

ABSTRACT Purpose: The growing importance of the services sector is not only a fact in developed countries but is also visible in the South American subcontinent, in terms of Gross Domestic Product share, employment and foreign trade. Taking a closer look at the role of services, the present article analyzes the main linkages in trade in services in the two largest South American economies, namely, Brazil and Argentina. Originality/Value: The recently available South American input-output table provided by United Nations Economic Commission for Latin America and the Caribbean (UN ECLAC). It is a ten-region open model that is used to study two important aspects of trade in services for the two selected economies: first, testing whether the participation of services in total trade increases when the calculation is specified in terms of value added; and second, assessing the role of services in promoting the countries’ exports. Design/methodology/approach: The present research helps to better understand the position of the region as provider and demander of intra-regional services. However, the scarcity of statistics related to trade in services is a limitation that must be solved. The data was obtained from the South American input-output table. A single-regional input-output model was generated for Argentina and Brazil for 2005. Findings: The main findings of the article include that 1. in both economies, the participation of services in foreign trade is higher in terms of value added than under conventional gross trade data, and 2. Argentina is more integrated with the region than Brazil in terms of intra-regional imported services in its exports.

ABSTRACT Purpose: The literature on business models deals with creation and capture of the value obtained through innovation as elements necessary for the continuity of the companies. The concepts inherent in business models demonstrate the operation logics s for the creation of value. To verify how the value creation process occurs, a case study has been carried out based on the change in the business model of Bematech S.A, a Brazilian company from Information Technology (IT) service area. Originality/Value: The theory about business models and dynamic capabilities indicates some connections between these concepts, but this connection lacks practical observation, so the purpose of this article is to understand how innovation occurred in the business model and search, which routines were essential for the value creation in the company ​​Bematech. The phenomenon was observed from the perspective of dynamic capacities. Design/methodology/approach: Based on the reviewed literature, it was decided to conduct in-depth interviews with employees from the strategic planning and IT areas. A graphical representation of the business model was used to capture its structure, the business model canvas. Findings: The results of this study show how dynamic capability and business model connections occur and demonstrate which high-level routines enabled innovations in the Bematech’s business model for value creation and value capture. The study also shows the boundary between dynamic capabilities and the business model.

ABSTRACT Purpose: This study aims to analyze KBS in Argentina and to identify the main opportunities and challenges in order to make proposals for strengthening KBS exports through improving access to major markets, employment and human capital and indirect exports. Originality/value: This paper contributes to the discussion on KBS exports in Argentina. It provides a sectoral outlook, identifies the main opportunities and challenges and makes proposals for strengthening KBS exports. Design/methodology/approach: This paper examines KBS in Argentina using quantitative and qualitative information, such as statistics from official sources, international organizations and private institutions; literature review; and consultations with the private sector. Findings: There are significant opportunities to develop KBS in Argentina: availability of skilled labor and good communications infrastructure at competitive costs, more political stability and better life quality than other emerging locations. Argentina benefits from a good international reputation in some KBS sectors, such as advertising, audiovisual services and software. Additional efforts are needed in other areas to develop high-value KBS exports. The main challenges to strengthen these activities include human capital formation oriented to services that could face bottlenecks due to labor scarcity, negotiation of trade in service agreements and double taxation agreements and development of indirect exports.

ABSTRACT Purpose: This article aims to describe and analyze the configuration of organizational commitment in a public higher education organization from 2010 to 2014. These years comprise the period after the change in the direction of the Institution. Originality/value: Although the study of commitment is frequent in academia when a national article base (Spell) and another international study (Scopus) were found, no longitudinal study was found. In this direction, monitoring the commitment for periods of time takes peculiar contours, since the type of work performed within an organization, considering possible management changes, tends to be to establish different links between workers. Design/methodology/approach: The research was descriptive with a methodological triangulation using a case study. It is possible to analyze quantitatively and qualitatively the understanding of the affection in the bases: effective, calculative and normative, according to Meyer and Allen model (1991). Findings: The results indicated a reduction of the effective commitment in the second year of research, and could be related to the change of position of the new direction and, still can verify qualitative and quantitative concerning the change of organizational commitment in the researched years.

ABSTRACT Purpose: The purpose of this study is to analyze the motivation of collaborators based on the Maslow pyramid, in order to have an approach to the subject of motivation in family micro-businesses, such as cybercafé, where business is income from computer systems and the internet. Originality/value: This paper is original to find solutions to the existent gap in motivating collaborators of micro family business dedicated to the service of renting computers for the Internet. The main implication is to generate proposals for the improvement of labor motivation in the aforementioned family micro-enterprises. Design/methodology/approach: A questionnaire elaborated on the scale of Likert is applied to diagnose motivation and job satisfaction starting from the Maslow pyramid. With a sample of 7 employees, who work in the company mentioned above, the questionnaire was applied to Google forms. Summary of key results: The results presented by the study of job motivation in cybercafé are not favorable to the company, due to the representativeness showed by the “indifferent” option chosen by the employees in the scenarios presented in the questionnaire. This can create uncertainty due to the impartiality or to some extent insecurity in the employee when choosing the option “indifferent”. Findings: Labor motivation in the family micro-business partners may be a little complex to address under the Maslow theory, and in general, that of any models, which have been developed, because of to the environment, in which these family companies are set up and operate.

ABSTRACT Purpose: Thus, the purpose of this study is to verify the relationship between BTD, indebtedness and the cost of capital of Brazilian public companies before and after the adoption of IFRS. Originality/value: The relation between book-tax differences (BTD) and accounting information quality is not a consensus in the literature. This relation can be empirically observed by means of the structure and the cost of capital, due to the related information asymmetry. However, a way to observe this relation more clearly is by means of changes and various economic environments. Design/methodology/approach: The methodology involved panel data analysis from a sample of 1,079 observations for the period of 2005 to 2015. Findings: The results lead to the conclusion that a higher BTD, and thus, lower book-tax conformity, represents higher accounting information quality because lower indebtedness is related to lower informational asymmetry. The results suggest that creditors and investors have different demands for reported information quality and that the volume of capital from investors is more relevant than the level of risk perceived by them.

ABSTRACT Objective: The present study estimates the liquidity cost of the corn future contract traded on B3 (formerly BM&FBovespa) and compare it to the CME corn future contract, through five implicit bid-ask spread measures. Originality/value: The market microstructure approach, with its focus on high frequency data, reveals characteristics of the emerging agricultural markets (also known as thin markets), which were not evident in studies with daily frequency data. Design/methodology/approach: To analyze the performance of five cost estimators, the data used in our analysis consists of intraday series of future contracts of B3 and CME from September 1, 2015, to August 30, 2016. The methodology adopted includes these estimators: Roll model (1984); Model of Thompson & Waller (1987) model of Choi, Salandro & Shastri (1988);Model of Chu, Ding & Pyun (1996) and the model of Wang, Yau & Baptiste (1997). Findings: The liquidity cost is lower in CME’s future corn market than in B3, and the estimated cost of liquidity in CME’s future corn market is 2 to 3 cents (in R$/60-kgbag) while at BM & F the cost is 6 to 16 cents (in R$/60-kgbag).

ABSTRACT Purpose: This study aims to present an original framework to investigate how the country-of-origin influences the quality perception of a service by breaking down this construct in three sub-dimensions and further verifying their impact both, individually and collectively. Originality/Value: Despite the growing importance of the service sector, both the research in international services marketing and the studies on the Country-of-origin are very limited if compared with those performed on the manufacturing sector and, to our knowledge, none of them used this construct multidimensionally. The development of an original framework with three sub-dimensions: Country-of-Know-How (COK); Country-of-Personnel (COP); and, Country-of-Tangibles aims to fulfill these gaps. Design/methodology/approach: Our framework was empirically tested with four experiments and a survey. Data were gathered from 718 Brazilian students in three Universities located in two different states in Brazil. Findings: The results obtained indicate that COO can significantly affect consumers’ evaluation of perceived service quality and that this construct can be segmented since we have indeed verified clear effects of all sub-dimensions.

ABSTRACT Purpose: The purpose of this article is to verify the mediating effect of a proactive market orientation capability in the relationship between entrepreneurial orientation (EO) and service innovation in micro and small companies in the food-away from home sector. We analyzed the mediating effect of a marketing capability (proactive market capability) because, according to Morgan et al. (2009), a capability is an ability developed from a strategic orientation, and capabilities and orientations together contribute to organizational performance. Originality/Value: The article verifies the mediating effect of a specific marketing capability, the proactive market orientation (PMO) in the proposed relationship. Most studies on market orientation (OM) treat the construct as a business strategic orientation, but few studies investigate market orientation based on the perspective of dynamic capabilities (Hou, 2008). Design/methodology/approach: A quantitative survey was carried out using a non-probabilistic sampling technique for convenience with 168 establishments. The research was carried out in micro and small companies of the food-way from home sector of Curitiba PR, and the respondents were the managers and owners of the establishments. Findings: The results indicate the existence of the mediating effect of PMO in the relationship between EO and service innovation.

ABSTRACT Purpose: The objective of this study is to examine the mediating effects of technology on the relationship between green supply chain management and performance of the Brazilian chemical industry. Originality/Value: The pressure for sustainable environment has emerged in companies, the incorporation of technologies as part of the manufacture of products. However, incorporating technologies into manufacturing does not always represent a reduction of the environmental burden. They can cause environmental externalities. The article makes it easier to understand the role of these technologies in the management of the green supply chain. Design/methodology/approach: It was considered of descriptive nature of the quantitative type. The data were collected through a semistructured questionnaire with a sample consisting of 160 Brazilian chemical companies. Processed by structural equation modeling, it generated an empirical theoretical model composed of three main constructs: technology, green supply chain management and environmental performance. Findings: The application of the theoretical empirical model revealed that the technology partially mediates the relationship between green supply chain management and the environmental performance of Brazilian chemical companies. There was evidence that technologies provided tangible competitive advantages, although several of them could only be achieved in the long term. The study suggested implications of theoretical nature, such as having an integrated managerial vision between company and environment; and of practical nature in which new ways of designing products can reduce environmental externalities, often without any technology being used to so.

ABSTRACT Purpose: For this work I established as research objective the examination of antecedents (i.e., similarity of structural position, competence and sociability) and the consequences (i.e., formation of work group) of dyadic identification among students on a Business Administration course at a private University. Originality/Value: Identification has been examined anthropomorphically in the relationship between employee and organization or between employee and work team. However, organizations and teams are not human beings. I propose to investigate identification at the dyadic level, indeed among people, to transcend that barrier. Design/methodology/approach: I employed the sociometric survey as a method. Data were collected in two phases, with an interval of 12 months (t0 and t1). I tested the hypotheses by means of the LR-QAP non-parametric technique. Findings: The results allowed me to point out that structural equivalence and similarity of deferences for competence and for sociability, influence dyadic identification. In examining the work groups’ training on completion of the course, I confirmed the hypothesis on the influence of dyadic identification, but also found that such groups are mainly formed by students who share the same contacts and are very similar in sociability (fun) and slightly similar in terms of competence deferences. Structural equivalence, deferences of competence, and deference to sociability con­stitute a structural-deferential basis for social judgment and construction of social profiles and categories that enable comparison between peers and subsequent identification in a non-anthropomorphic way.