Repositório RCAAP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Fundo Mackenzie de Pesquisa

Fundo Mackenzie de Pesquisa

CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível

This workpaper presents the description of the process by which an entrepreneurial business model was idealized in the brewing market. The design of the business was based on the search for the construction of a model characterized by innovation. With this focus, the possible benefits and possible losses in three business models related to the beer consumer market were analyzed. The overall objective of the work was to establish strategies in an entrepreneurial business in the brewing market. Seeking to confer scientific character, it was adopted methodology recommended in the specialized literature, especially the proposal for research of interventionist character. The data used from sources that describe the market, interviews with the entrepreneur, potential consumers and suppliers, and the information were organized for the comparative analysis of the entrepreneurship options, in order to contribute for value, as well as projections of economic and financial viability for the start and development of the business. Gradually, the decision has proved to be appropriate as it applies and materializes in practice as a successful and sustainable business. Some of the proposed actions have already been implemented and others will succeed, in order to implement the business. As the intervention already begun, the work effectively applies to the development of an entrepreneurial initiative, as an example replicable in businesses that encounter equally complex conditions. Thus, in addition to the direct benefits to health and prosperity of the company, the proposed actions tend to influence the development of management technology, as an agent of socioeconomic development of the community in which it operates.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Instituto Presbiteriano Mackenzie

The present dissertation analyses the readers´letters sent to the author Ana Maria Machado, born in Rio de Janeiro in 1941. Most of her work is infant or young teenager books. The letters of this research discuss the children´s comments about her work. The letters are from 2004 to 2009, therefore showing their modern time. It is believed that, by studying this work, it is possible to analyse some reading practices at the Brazilian schools today, as well as the most reading book by young children: Bisa Bia, Bisa Bel. The work presented here is based on the formulation of Antonio Candido´s Literary System (1959) and a little influence of the Dialogism of Mikhail Bakhtin (1960), considering that the children experience two moments: as readers of Ana Maria Machado´s books and also authors of the letters sent to her.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

The growing concern for the environment, driven by the increasing difficulty in depositing waste in landfills, has encouraged the search for alternatives to the waste through recycling. The need to reclaim waste is not new, however, still is given little importance to proper environment dispose of diapers. In Brazil, several materials that could be recycled, are still designated to dumps generating, as well as, an environmental problem, an economic problem. After the implementation of the National Policy on Solid Waste, waste come to be considered good value, when is possible to be reused. Disposable diapers residues in most countries, has the final destination in landfills or incinerators and represent a large portion of the waste. Disposable diapers have a wide variety of natural and synthetic polymeric materials of high quality, which is desirable to reuse the same. The technologies currently known to recycle diapers are not satisfactory, due to the process of implementation issue that, generate large amounts of pollutants and organic waste, high spending of energy, in addition the difficulty in promote an efficient sterilization. This work aimed to research new technologies for the recycling of disposable diapers using radiation as a method for sterilization, also observe the effects of radiation on the mechanical, thermal, rheological and morphological properties of the obtained blends and composites. To develop this work and research of new technologies, was performed the characterization of the components of the disposable diaper, it was obtained and applied artificial solution urine, after were sterilized by gamma radiation, mechanical recycling, development of polymer blends and composites and obtaining and characterization of tests samples. The tests aimed to characterize the components of the disposable diapers and blends and composites obtained. Thermal, morphological, chemical, rheological and mechanical tests were performed. The results showed that irradiation acted differently and in isolation in each component of the disposable diaper in the presence of artificial urine solution, caused significant changes in superabsorbent polymers, improving the mechanical recycling process and enabling cost reduction in same. The recycling of disposable diapers can keep some properties and changing others. It was observed that the absence of the superabsorbent polymer influences to improve, not only the stages of recycling, as well as, in thermal and mechanical properties. It highlights the importance of recycling these materials, now worthless, however, of great environmental impact because of the advantages to providing low weight products, also obtaining economic and environmental advantages.

CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível

From a wide immersion in processes of cultural mediation coordinated by the educational area of the museums: Afro-Brazil, Lasar Segall and Museum of Contemporary Art of the University of São Paulo, the research investigated the cultural dialogues present in the works of Heitor dos Prazeres and Lasar Segall and the respective syntheses of their artistic productions against the asymmetric cultural exchanges of the society in which they interacted and left their legacy. By deeply intertwining the artistic productions of both with the social contexts involved, interdisciplinary bridges were established between the disciplines of Education, Art and History of Culture, as well as the use of various artistic languages for the development of the narrative, such as photography, painting, poetry, personal testimonies of the artists, reports of the time, and extensive literature, which, taken as a whole, were treated as relevant historical documents Based on the common culture thinking of Raymond Williams who understands culture as a process that engenders a whole way of life of a society as a socio-cultural experience with forms of sociability and also of resistance existing in residual and counter-hegemonic alternatives, the analysis of research has therefore distanced itself from any elitist and intellectual pattern that separates the idea of culture from other spheres that involve the set of human practices that are lived and related to society as a whole. Within this theoretical context, the research selected certain cuts in the artistic production of Heitor dos Prazeres and Lasar Segall due to their contributions in the reiterated debate between socio-cultural legacy and creative production in favor of a society that considers human diversity and the incorporation of otherness in its own dynamics of construction and reconstruction.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Universidade Presbiteriana Mackenzie

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

A região do Largo da Batata está localizada no bairro de Pinheiros, considerado o mais antigo de São Paulo. Desde seus primórdios até os dias de hoje, o cenário do local veio se modificando, podendo-se dizer que, de um isolado meio rural, transformou-se em uma centralidade urbana. Desta forma, este local conhecido como Largo da Batata pode ser considerado intrigante, cheio de contrastes e incertezas, que acabam levantando a algumas questões como: por que uma área tão grande permanece vazia e sem aproveitamento em uma cidade onde há tantos cheios? Por que a falta de interesse no local? Seria desinteresse da própria população ou também do governo? Esta praça não poderia ser considerada um resíduo para cidade? E um potencial? Estas, assim como outras questões, podem ser levantadas e, ao longo do trabalho, tentarão ser esclarecidas.

Instituto Presbiteriano Mackenzie

Fundo Mackenzie de Pesquisa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior