Repositório RCAAP

Fundo Mackenzie de Pesquisa

Esta monografia desenvolve uma discussão acerca da maneira como o jornal Folha de S. Paulo produz seus conteúdos para marcas por meio do estúdio denominado Estúdio Folha. Tem como objetivo principal analisar algumas produções realizadas, relacionando-as com a estratégia de branded content e suas técnicas derivadas. Como objetivos secundários, encontram-se a reflexão crítica acerca da ética jornalística envolta da produção de conteúdo para marcas e a maior compreensão relativa aos novos meios de se fazer comunicação nos dias atuais. Para tanto, foram utilizados materiais científicos voltados para uma contextualização histórica e para a construção do que se constitui o branded content. Além disso, também foram utilizadas obras relacionadas ao marketing e às questões éticas dentro do jornalismo. Autores como Philip Kotler, Asa Briggs e Peter Burke constituem alguns dos nomes aplicados ao referencial teórico desta monografia.

O objetivo deste trabalho é estudar as transformações da malha urbana de Santo André, especificamente na extensão do Eixo Tamanduatehy. A análise se dá através de diferentes óticas, sendo estas: urbana, social, econômica e pessoal, como moradora e vivente da região, a fim de compreender as dinâmicas do passado e as atuais. O trabalho caminha do macro para o micro, englobando em um primeiro momento o contexto histórico da região e como isto influenciou na conformação atual, as características dessa sociedade industrial do ABC, até chegar ao momento atual, cuja a economia é globalizada e voltada à financeirização. O foco de análise principal, para intervenção, é o trecho central do Eixo, compreendido entre as estações Prefeito Saladino e Prefeito Celso Daniel - Santo André, da linha 10 da CPTM, pois estas são consideradas, polos atrativos de público e são nós de mobilidade urbana. O objeto arquitetônico desenvolvido, apresentado no final deste trabalho, consiste em um centro de cultura e memória da indústria Tamanduateí, que vai ao encontro daquilo que se acredita ser essencial para a cidade: manter o passado e a memória presentes, pois é somente a partir destes, que se consegue compreender o presente e evitar que a cidade fique isolada em si só.

Fundo Mackenzie de Pesquisa

Fundo Mackenzie de Pesquisa

Outros

Research has shown that students' academic performance can be influenced by Executive Functions (FE) that refers to a series of cognitive processes that enable the individual to control and regulate their behavior in the face of environmental demands and requirements. A way to stimulate FE in school is through playing games, but it has to be designed that it can provide cognitive stimuli to students. The general objective of this thesis was to implement and evaluate the effects of a proposal to create games in physical education classes to stimulate the development of FE in 4th-year students. The study included 83 children between the ages of eight and ten years in a private elementary school, in the city of São Paulo. Their respective parents, four physical education teachers, and four classroom teachers. Participants were divided into Experimental Group (GE), where it was implemented, and Control Group (GC), that continued with regular physical education classes without specific interventions. The instruments used to assess FE were Trail Making Test (TT), Attention Test for Cancellation (TAC) and FE and Children’s Regulation Inventory (IFERA-I). To evaluate the behavioral profile, the Motor Behavior Inventory (MBC) and the Brief Problem Monitor (BPM) were used and, in order to know the level of habitual physical activity, the Habitual Physical Activity Questionnaire was used.The recording of the interventions occurred through the field diary, that included participant observation and a semi-structured interview. Non-parametric analyzes were performed using the Mann-Whitney test to compare the mean gain obtained with the calculation of the difference of the results after less pre-test. The field diary, interviews with teachers and student listening were analyzed qualitatively. Significant effects of the intervention on the gain of the GE compared to the CG were found in the results, both in the TAC and in the items related to the attention of instrument filled by parents (BPM) and physical education teachers (MBC), which reinforces an improvement in this component perceived (reported) by different instruments and informants. Physical education teachers reported the experience as positive and realized that the active participation of the students increased the motivation to practice and improved the relationship between the students and the teacher. The students' perception of this experience of creating and living games was reported as happiness and achievement. It was cited as positive points to be able to use the imagination, to play a new game and to realize the possibility that other people in the world practice its game. As difficulties, it has mentioned the conflicts in the communication and the dialogue for the understanding of the group, as well as presenting to the colleagues the game and remember the rules in its hour. It was possible to identify a relation of the intervention with the FE when analyzing each stage lived and also in the speeches of the students. This thesis presents an unprecedented relationship between measures of cognitive functions, such as FE and attention and school physical education, investigated a less researched age range within the FE and used an innovative classroom strategy in which the student is the protagonist of their learning and co-manager of the class. The results presented in this study are promising and point to a positive association between the proposed intervention and improvement in attention indicators and FE. However, more studies are needed to continue this work by investigating the effects of more extensive interventions and in other age groups.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Fundo Mackenzie de Pesquisa

Fundo Mackenzie de Pesquisa

In 1892, North American missionaries established in the city of Lavras, in the state of Minas Gerais (MG), the Evangelical Institute, the first protestant-oriented school in the country, which had had its beginning in 1869 in the city of Campinas, São Paulo (SP), as the International Highschool. Due to a Yellow Fever epidemic, the school was transferred to the city in Minas referred above. In its context set in this state, the Evangelical Institute became responsible for the establishment of the first Agriculture School in the state of Minas Gerais (1908) and third one in the country. Besides the pioneerism in Farming Studies, the quoted institute also became the first of its kind at the Agrobusiness Studies, specially represented by Dairy Studies, already active when the Agriculture Studies was implemented in the city of Lavras, making this the first initiative of this kind in what the present day authors classify as formal education. More than only a historical narrative of the North Americans initiative, the investigation sourced in the documents belonging to the archives related to the institution has produced a report about the historical and sociopolitical background which are part of the initiative, and also a report on the characters that had a leading role at the beginning of the Agrobusiness education in Minas Gerais, including the Dairy subject itself, its study material, curriculum and educational practices. This paper also includes an apuro acho about the wide legacy on the progress in the Agrobusiness Education field which this pioneer iniciative has produced in the state of Minas Gerais and in the country, and ended up to be another experience which, even when analyzed in its specific context, does not and can not stop providing elements for the discussion on the Professional Education in the present days.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

The historical analysis of the forms of social relation, of economic regulation, and of government allows us to shed light on the development of society as well as to evaluate the reality in which we live. To this end, it is desirable to do so with the greatest neutrality if one intends to achieve effective responses to the investigated doubts. Certainly, starting from the choice of the theme and its verticalization, and also through the election of theoretical references, does not guarantee absolute impartiality. The proposed research grounds its theoretical framework on the Theory of Representation, by Hanna Pitkin, and on the Representation Paradox, according to Antonio Carlos Alkmim. It is then considered the models of representation thereby present in order to understand to what extent the instrumentalisation of democratic governments has been able to fulfill the premises on which the theory of democracy is structured. Therefore, the objective of this research is to discuss the evolution of the paradigmatic models of political representation, as well as to point out their differences. In the end, it was possible to conclude that in a context of largescale and plural societies, and in order to allow a more efficient expression of the target interest, democracy should not be restricted to processes, nor should it give the whole decision-making task to the parliamentary representation. It is necessary, through a deepening of the institutionalization of democracy, that more spaces of participation in the local instances be opened so as to better relate government, administration, and interests of society

Fundo Mackenzie de Pesquisa

Fundo Mackenzie de Pesquisa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Fundo Mackenzie de Pesquisa

The main purpose of this research was analyze the relation between Liquidity, Profitability and Growth with the Shareholder return. The choice of these variables was based on a study demonstrating that companies in Turkey (as well as other studies of India, Australia and united States) that possessed good indicators in these variables showed high performance in different macroeconomic situations, either adverse or positive ones. And since another work demonstrated that, using factor analysis, these variables were discriminants and robust, a structural equation model was designed to be tested. Form the 6,579 companies initially selected, a sample of 609 American companies that had all financial information between 2011 and 2014 was formed. The main result is that every variable and the model itself presented robust results, what is interesting, mainly because of liquidity. Tests of quality of sampling (boostrap), size of firm control (revenue) and time shifting were performed. Even though the explicative power was low, since it is a reduced model of only three variables, the results of this research can encourage new studies by enlightening the importance of each of these variables in an efficient management in creating value.

A proteção de dados pessoais é um tema muito discutido atualmente, envolvendo direitos fundamentais à sociedade. O presente trabalho abordará, assim, a Lei Geral de Proteção de Dados e as novas previsões trazidas acerca do consentimento. Para isso, serão expostos os princípios da Lei, seus limites e aplicação, passando, então pela análise da privacidade e do consentimento. Em seguida, toda a evolução envolvendo o consentimento no Brasil será analisada, bem como ressaltadas as influências do Regulamento Geral de Proteção de Dados da União Europeia. Por fim, serão analisadas situações no âmbito jurídico, como o monitoramento interno de funcionários e a área de compliance, e suas ligações com o consentimento e privacidade. O trabalho pretende, assim, demonstrar que a sociedade busca, assim como as novas legislações, a autodeterminação informacional dos cidadãos, para que estes tenham ciência do fluxo de suas informações no mundo digital, e suas consequências, para que, dessa forma, tenham controle sobre seus dados.

Throughout the twentieth century, various studies, plans and actions were proposed for the Tietê River or to its area of lowland, in order to minimize the conflicts arising from the relationship between the river and urban occupation, however, without effective success. From the decade of 1980, with the expansion of the worldwide debate on the relationship between the environment and urbanization, the question gets significant relevance. In Brazil, particularly from the Federal Constitution of 1988, new ways of thinking about the relationship between the rivers and urban areas are announced. As part of the Upper Basin Tietê, sectored plans and projects are formulated to restore the rivers of the metropolis as well as new tools for planning and urban management was created towards a "sustainable city". This survey focuses on discussion of major plans and programs drawn up between 1988 and 2002 with the outbreak in the river Tietê.