Repositório RCAAP

ABSTRACT Purpose: To map the converging principles of the various practice theories and present their implications for the research agenda of the strategy as practice. Originality/gap/relevance/implications: The research program of strategy as practice (S-as-P) is an intellectual heir of the studies based upon practices present in contemporary social theory. Field theoreticians reinforce the importance of a self-conscious application of the theory of practice, an ambition that requires an allegiance to the notion of practice. Facing this situation, the contribution of this work is: 1. to enable a first approach with the philosophical assumptions of the theory of practice; 2. to serve as a basis for a thorough examination of the research agenda of S-as-P; 3. to serve as inspiration for scholars to be concerned about the fundamental concepts of their researches. Key methodological aspects: Theoretical essay elaborated from a systematic review of the literature. Summary of key results: Review of critical concepts for the S-as-P (e.g.: notions of social/organizational reality, practice, agency, strategy and articulation of these concepts with influential visions in the field of strategy), showing their unique aspects - facing the procedural approaches in strategy and previous theoretical perspectives in the social sciences that use the word practice - and stimulating the development of research of ethnographic inspiration, cartographic or similar. Key considerations/conclusions: The effort undertaken is an attempt to bring to surface the assumptions that guide the turn of the practice, avoiding the reproduction of theoretical models, without understanding the principles on which they were drawn up.

ABSTRACT Purpose: The purpose of this paper is to depict a theoretical proposal for analyzing the influence of three facets of an organization's dependence on the survival of interorganizational networks: on the environment, on the other members and on the network. Originality/gap/relevance/implications: This paper assists business leaders in showing the dependence tensions of enterprises on the market and networks. The understanding of relational changes and benefits provided by the network during its evolution also has an impact on enterprises' dependency. This paper is therefore original as it makes the contribution essential to a nascent stream of research. Key methodological aspects: The conceptualization of this study is based on the Resource Dependence Theory to direct network survival. The methodology of the paper is based on a theoretical essay for the formation of an analytical background of the subject. It presents an insight in a manner that sheds light on the subject and sets the stage for future research. Summary of key results: Does not apply. In this article, we did not make an empirical investigation. Key considerations/conclusions: The conceptualization of this study has been based solely on the Resource Dependency Theory to direct network survival. Furthermore, additional research is needed to empirically validate the framework.

ABSTRACT Purpose: This paper aimed at verifying the influence of microcredit in the development of microbusinesses and in the quality of life of the microentrepreneurs' families, using the elaboration of a structural equation model based on the borrowers' perception. Originality/gap/relevance/implications: In the last 15 years, only 9.3% of the studies analyzed (national and international) covered the topic "quality of life after the access to microcredit". The general goals of the Brazilian National Oriented Productive Microcredit Program (PNMPO) do not mention quality of life, and gaps are yet to be investigated. Key methodological aspects: It was developed a quantitative research, with a probabilistic sample consisting of 250 microentrepreneurs, borrowers of microcredit. Descriptive statistical techniques and analysis of structural equation models were applied with the aid of the softwares SPSS and AMOS. Summary of key results: It was observed that the factor business management exerts positive influence on the access to the media, on leisure and on quality of life. The access to the media and to leisure activities exerts positive influence on the quality of life. The variables used herein, when associated in a predecessor form, explain 54.0% of the transformation in the quality of life of the families benefited. Key considerations/conclusions: The results show the Program preference in benefitting women and encouraging their economic activity. It has been found the absence of joint and several guarantee, but the need for a guarantor for the granting of the loans. The entrepreneurs mostly work in the informal sector, despite government incentives. Through the increase in purchases of consumer goods, education, health and leisure, it was confirmed the improvement in the businesses' and in the quality of life of the families, after the microcredits were granted.

ABSTRACT Purpose: The aim of the current study is to use the Ivory Tower metaphor to discuss and question the false dichotomy between theory and practice, as well as the insufficient pragmatic and performative solution towards the market logic, and to problematize the concept of praxis as a possibility through critical approaches. Originality/gap/relevance/implications: 1. the Ivory Tower demonstrates the existence of a gap in the relation between theory and practice; 2. the essay is conducted according to critical approaches; 3. the Critical Theory has the potential to deconstruct the assigned and socially constructed meanings of the Ivory Tower. Key methodological aspects: This is a theoretical essay that dialectically explores the Ivory Tower metaphor. Summary of key results: 1. the organizational science linked to the instrumental logic makes no place for praxis; 2. the Traditional Theory does not allow thinking about the relation between theory and practice through praxis, because it polarizes such categories and gives primacy to practice by demanding performance and productivity from theory; 3. based on the Ivory Tower metaphor, it is necessary to make criticisms for the sake of praxis and not for the sake of the practice understood just as technical and instrumental utility. Key considerations/conclusions: We pursuit solutions to remove the dichotomies that take the dialectical nature away from reality; it is necessary (re)constructing new ways to get in and out of the tower on behalf of emancipation, in the permanent and inseparable relation between theory and practice.

ABSTRACT Purpose: Analyze if the perceptions about policies and practices on human resources management (HRM), well-being at work and expectations of organizational future act as antecedents of career expectations in the organization. Originality/gap/relevance/implications: The question "What will my future be in this organization?" is a relevant part of working life. Thus, it is important to assess which variables influence future career expectations. Based on theoretical contributions and previous surveys about career, well-being and HRM, the model tested coordinates variables that are analyzed in isolate by literature. Key methodological aspects: In this quantitative survey, 305 professionals from a government agency completed an e-questionnaire with scales validated in Brazil. Data were analyzed through structural equations models. Summary of key results: The effects of well-being at work and expected future in the organization on the career expectations were positive and moderate, in the first case, and strong in the second case. The effect of perceptions of HR policies and practices on career expectations was completely mediated by well-being at work and expectations of organizational future. Key considerations/conclusions: Results support the relations theoretically conceived or found in previous qualitative surveys. In practical terms, data suggest that improving HR policies and practices can increase well-being at work and expectations of organizational future and, finally, foster positive career expectations in the organization. Considering that the research was limited to one organization, future investigations should analyze the model in other organizations.

ABSTRACT Purpose: To understand the meanings of volunteer work among members of a lutheran protestant church. Originality/gap/relevance/implications: This research adds to the field of knowledge of the meanings of work, especially because of the specific context studied. In addition, it extends the discussion on volunteering, by entering the management of religious institutions that are supported by the help of volunteers. Key methodological aspects: A qualitative approach to research was adopted and data were gathered in documents, interviews, and non-participant observation of the board meetings of a lutheran church synod in Southeast Brazil. The perspective used to analyze data was that the production of meanings is also a means for interpreting. Besides, using associating ideas mapping technique allowed the identification of categories based on the content and logical sequence of discourse. Summary of key results: The study found eight meanings of work: identification with the lutheran ethics; integrity and image of the institution; unit; conditions and willingness to participate; incentive from others; relation with the profession; pleasant relationship between a board of directors; and monitoring, support, and recognition. Key considerations/conclusions: The study revealed a better understanding for volunteering at a religious organization on how to think about ways to manage it. Also, it was realized that the experiences and interaction with others shape the individual and his or her relationship with the church, and that the meaning of work has a different relationship to each religion.

ABSTRACT Purpose: To study the Brazilian bond and stock markets for testing the stock market development theory of Demirgüc-Kunt and Maksimovic (1996). Originality/gap/relevance/implications: This paper tests the substitution hypothesis of stock market development, from debt to stocks, in a context of improved corporate governance, by analyzing the data with cointegration techniques. The findings show that the rejection of substitution hypothesis, as the bond market has a positive and significant association with stock market improvements. The findings also show that improving the quality of corporate governance could lead equity capital and borrower capital sources to be complementary and not substitutes, suggesting that Brazilian stock market reform has created a virtuous development cycle. Key methodological aspects: Positivist research using quantitative methodology. Data from a sample of 171 firms during 20 years, analyzed with cointegration. The null was a negative association between bond and stock markets. Summary of key results: Null rejection, non-consistent to theoretical framework. The results have shown a positive and significant association between stock and debt in an improved corporate governance context. Key considerations/conclusions: Improving the quality of corporate governance could lead equity capital and borrower capital sources to be complementary, and not substitutes, suggesting that Brazilian stock market reform has created a virtuous development cycle.

ABSTRACT Purpose: Franchising is one of the fastest-growing operating modes in Brazil. In 2014, the Brazilian Franchising Association reported 2,492 active brands in the country. Some theories with an economic point of view, such as the agency theory, plural forms theory, or scarcity principle, explain why companies choose franchising. However, did the decision makers and founders of these franchises decide on this strategy taking only economic reasons into consideration? The purpose of this study is to understand the a priori criteria (prior to the decision) that executives took into account when adopting this strategy and the key motivations for this decision. Originality/gap/relevance/implications: The literature emphasizes the economic reasons for the success of the franchise model, but it does not focus on the founders' motivations when they choose this strategy. This is the gap that this study seeks to address. Dissonance could arise between economic reasons and entry motivations that could result in consequences for the management of new franchises. Key methodological aspects: Ten companies of different industries and different life cycle stages involved with the franchise model were scrutinized using a semi-structured questionnaire based on the literature on decision theory and franchising. Summary of key results: Behavioral factors significantly influence decision makers when choosing the franchise model. Key considerations/conclusions: This study distinguishes the economic reasons from the executives' motivations when choosing the franchise model and highlights the importance of non-economic factors in this decision.

ABSTRACT Purpose: The objective of this research is to understand the actions undertaken by Franchisee Associations (FAs). We aimed to: 1. identify the role played by FAs regarding their relationship with franchisors; 2. understand conflict procedures alongside with franchisors (by means of FAs); and 3. identify FA's abilities to play a relevant governance role in franchisee-franchisor relationships. Originality/gap/relevance/implications: This research complements the researches of Dandridge and Falbe (1994), Cochet and Ehrmann (2007), Lawrence and Kaufmann (2010, 2012), bringing up other perspectives regarding practices in managing relationships, and governance methods proposed by the FA, which are aspects not deeply analyzed in other FA studies. Key methodological aspects: Qualitative research with multiple case studies involving data triangulation. The sample of this study comprised the franchise chain Skill Idiomas, and the interviews involved four Directors, six Franchisees and the Skill franchisor Executive. Summary of key results: There is a strong sense of trust only among some of the network members, as well as a partial cooperation among them. With reference to the governance, one may point out that the rules and the penalties that compose their policies are well known and applied. The influence of the leaders that form the association's board of directors and the voting process in FAs is a determining factor for the resolution of conflicts. Key considerations/conclusions: The lack of trust represented by the other part of the association board and the franchisees indicate that most part of the involved actors does not trust the network of the association. The influence of leaders that compose the membership of the Board was a determining factor in conflict resolution. The way of governance exercised by the FA is applied for all members when rules are infringed.

ABSTRACT Purpose: Research about how creative economy grew considerably in last years, mainly by the increase of representation that this sector has in the global economy. It is believed that creative economy's organizations have some characteristics that differentiate them for the traditional areas where creativity is relevant in the innovation process. Thus, this paper aims to analyse the process of innovation in the creative economy organizations. Originality/gap/relevance/implications: Due to still early literature in the Brazilian context, we expect to contribute to it in the business studies field. Key methodological aspects: We conducted an exploratory qualitative research study on four micro enterprises that are part of the creative industries. The theoretical approach was about innovation in creative organizations, so as it was possible to realize an analysis of innovation in the investigated business from three categories identified in the literature: organization, technology options and customers. Summary of key results: It was found that these organizations have some characteristics that differ from traditional sectors of the economy, both in the type of innovation and in the way the innovation process is managed. However, it is questionable whether the flexibility that both aids in the flow of ideas and information would be a reality in larger companies. Key considerations/conclusions: As contributions, this article raised a reflection on creativity and innovation in this segment and also on innovation in creative microenterprises.

ABSTRACT Purpose: The study aimed to verify whether there is a difference of entrepreneurial potential between successful entrepreneurs and entrepreneurs who have failed; and whether there are variables that may work as a means of prediction to the success or failure of an entrepreneur. Originality/gap/relevance/implications: It brings up an innovative approach to the entrepreneurship researches, which main content is in the empirical operationalization of success and failure on business for the testing of specific hypothesis and the identification of the antecedents and consequences of entrepreneurial potential. Key methodological aspects: The research was conducted on a descriptive and quantitative approach. We applied the scale of entrepreneurial potential in 246 entrepreneurs, which 100 correspond to the analysis criteria, operationally, as successful entrepreneurs (n = 50) and entrepreneurs who failed (n = 50). Data were analysed by statistics techniques of logistic regression and Student's t test. Summary of key results: Results show that the successful entrepreneur has higher scores in entrepreneur potential scale than the entrepreneur who failed, in which the main convergence between entrepreneurial potential and business success is the setting business goals. In the investigated sample, the gender showed being a strong predictor of business success, indicating that men have 2.8 times greater chance of success in business than women. Key considerations/conclusions: In our opinion, the results found shed light on crucial elements to the explanation of business success and corroborate recent results brought by research on entrepreneurship and gender.

ABSTRACT Purpose: Against the backdrop of clear paradoxes and confusion in prevailing innovation policies, the contours of a new innovation paradigm, as elaborated in this paper, are becoming visible and causing social innovation to grow in importance. Originality/gap/relevance/implications: However, innovation research is still lacking sustained and systematic analysis of social innovation, its theories, characteristics, and impacts. The purpose of this paper is to focus on a theoretically sound concept of social innovation as a precondition for an integrated theory of socio-technological innovation in which social innovation is more than an appendage of technological innovation. Key methodological aspects: The paper presents first empirical results of the global research project "SI-DRIVE: Social Innovation - Driving Force of Social Change" and introduces key findings of a global mapping of social innovation initiatives. This quantitative mapping is based upon 1.005 social innovation initiatives. Summary of key results: The mapping underlines the broad range of actors involved in the mapped initiatives and thereby confirms the need for a cross-sectoral concept of social innovation. It reveals a high diversity of social needs and societal challenges addressed by the initiatives as well as a high dependency on networks. The results also show that 90% of the initiatives are scaling. Key considerations/conclusions: Finally, on the basis of these empirical results, a recourse to Gabriel Tarde's social theory allows us to widen a perspective which was narrowed to economic and technological innovations by Schumpeter and after him by the sociology of technology, and to include social innovations in all their diversity.

ABSTRACT Purpose: The purpose of this paper is to clarify the multiple different approaches of social innovation, focusing on francophone literature. Originality/gap/relevance/implications: We propose an in-depth literature review that questions the meaning of the adjective "social" when used by authors to qualify an innovation, that highlights the different approaches of the concept, their relations to each other and their limits, and that illustrates these approaches with concrete examples. Finally, we build on these materials to propose a new innovation typology that wholly integrates social innovation. Key methodological aspects: The literature review is based on a selection of 25 papers in French - the mother language of the author - which were collected and analyzed using the "theoretical saturation point" method: we stopped the review when we felt there was no new crucial element in the next articles read, that is, when it seemed that a "saturation point" of information had been reached about theories on social innovation. Summary of key results: The definition of social innovation as new answers provided to unsatisfied or badly-satisfied social demands seems to prevail in the literature. It can be divided into three sub-approaches: the public policies, the social entrepreneurship, and the participatory dynamics, which strikes us as the most interesting, without excluding the others. Key considerations/conclusions: We propose a new innovation typology, which presents social innovation's relations to other types of innovation. We conclude with some considerations about social innovation context of emergence, and about its ambiguous position in the neoliberal system.

ABSTRACT Purpose: The objective of this paper is to propose a theoretical framework to explore social innovation as a response to institutional voids in a multidimensional analysis. Originality/gap/relevance/implications: Approaching the social innovation of the theoretical lens of institutional theory, in the institutional voids perspective. One of the gaps is to propose a multidimensional perspective that will occur through the examination of multiple actors in different institutional settings. Key methodological aspects: To support the framework, six theoretical proposals were developed from theoretical gaps identified in a systematic literature review, started in Web of Knowledge database. Summary of key results: Results indicate dimensions that can be investigated in social innovation initiatives that fill institutional voids. The following dimensions were found: dimensions of institutional contexts (considering different contexts and the interference of political, financial, education/work and cultural systems); dimension of multiple actors (giving voice to different actors who have complementary objectives); dimension of the institutional pillars (cognitive, normative and regulative) and dimensions of social innovation (modify/transform a social need; innovative solution, implementation of social innovation, involve actors and stakeholders and effective results). Key considerations/conclusions: This framework can be further tested in comparative studies among countries with distinguished levels of development. We identified the importance to analyze different social contexts and the diverse actors who are involved in social innovation initiatives. We identify new areas that are influencing social innovation and we propose new possibilities to investigate this field.

ABSTRACT Purpose: To propose a framework that involves the analysis of the dimensions of social innovation and the roles played by the organizational actor. Originality/gap/relevance/implications: The challenge here was to outline a framework within the Brazilian context, contributing as an instrument to the decision making of the organizational actor, serving as guidance to better comprehend social innovation initiatives that they promote, as well as characterizing the roles that they should play in order to better promote and advertise the implemented social initiatives. Key methodological aspects: The study was of qualitative nature, and the case was a network created by organizations of the civil society that manage social innovation (Articulação do Semiárido Brasileiro - ASA). The NGOs linked to ASA, which works within the Brazilian states of Paraíba, Pernambuco, and Rio Grande do Norte, were the analysis units of the case surveyed. The Analysis of Contents was adopted for data handling, supported by the software Altas.Ti. Summary of key results: The organizational actor has a leading role among social innovation initiatives, as a legitimate representative of society's interests in articulating bottom-up initiatives (actors); in identifying non-satisfied social needs (social needs); as a manager of social relationships, especially when it comes to governance and participation (process); pointer of innovative capacity of the ideas implemented (innovativeness and promoter of the social benefits provided in the community (social improvements and answers). Key considerations/conclusions: Based on the roles identified, it is possible to map out the actions of the organizational actors, helping them in their tasks of planning, implementing and disseminating social initiatives, which results in a model that is both operational and analytical.

ABSTRACT Purpose: This paper aims to analyze how features raised in the case studies in the field of social innovation, from the meta-synthesis methodology proposed by Hoon (2013), indicate factors that promote social innovation scalability Originality/gap/relevance/implications: The number of publications on SI, despite an increase perceived, is still limited. Consequently, researches dedicated to understand the scalability of the process of SI are still scarce, thus constituting a gap research. Key methodological aspects: To achieve the objective of this research, we followed the eight meta-synthesis steps proposed by Hoon (2013) which is an exploratory-inductive research design for synthesis of primary data collected through case studies whose primary purpose is to build theory. It was analyzed 66 articles identified in the Web of Science database, nine of them were selected to join this meta-synthesis. Summary of key results: The findings of this research can be summarized in the concept proposed "environment favourable to the scalability of a SI" with features of the internal environment, divided between aspects of the entrepreneur and the organization, and settings of the external environment, mediated (or not) by a bridge organization. Key considerations/conclusions: The findings of this study advance the SI literature in two main points: Concept proposition of "environment conducive to the scalability of a SI" and to draw attention to the field of study on the promoting factors of continuity and growth of a SI. As for the practical contributions, the results of the research can help social innovations managers in the expansion phase of its operations, suggesting some elements to consider.

ABSTRACT Purpose: To explore innovative enabler mechanisms for women's empowerment in a social enterprise and how they promote local development in a Zapotec indigenous community, the third largest ethnic group in Mexico. Originality/gap/relevance/implications: This paper contributes to the extension of social entrepreneurship literature from a gender perspective, exploring the mechanisms that allow women to succeed in highly marginalized indigenous communities. Key methodological aspects: This paper follows a case study methodology, inductive approach and qualitative methods mainly through 70 in-depth interviews. Summary of key results: Although the male-dominated culture slows down the democratic and political empowerment of women in the community, mechanisms such as job stability, low-interest microcredits and gender-equality policies in the organization have triggered economic empowerment. Key considerations/conclusions: The creation of empowering mechanisms within the social enterprise has allowed the Zapotec community to prosper and increase its general wellbeing. Women have been particularly benefited since the organization has given them the opportunity to work, empowering them to create micro-enterprises and changing the prevailing culture towards a more equalitarian society. Increasing control of their source of income has improved women's willingness to participate in political and managerial decision-making, inspiring more women in the community to work at the organization.

ABSTRACT Objective: To explore and understand the Family Agro-Industry Clusters from the social innovation perspective. Originality/gap/relevance/implications: Social innovation allows us to understand how global issues can be resolved based on local elements. The originality of this study is in the analysis of the cluster as a social innovation, highlighting its formation impacts decisively in the economic and social development of the region in which they operate. Main methodological aspects: This study had emphasis on semi-structured interviews with governance members from the investigated cluster, as well as on the analysis of the governance meeting minutes since the emergence of the clusters. The analysis of the collected content was performed with NVivo 11 software. Summary of key findings: Social innovation was analyzed based on the viewpoint of the process, network formation, planning, governance, and results. These categories from the theoretical framework enabled the Family Agro-Industry cluster from social innovation to be explained. Key considerations/conclusions: Results indicate that the clusters of Family Agro-Industry analyzed can be considered a social innovation because they have the necessary elements for its characterization, emphasizing the governance as a central construct and culture of coalition with actors from the public, private and third sectors in finding solutions for social needs.

ABSTRACT Purpose: On the assumption that leadership is a social construction driven by interests, this article presents the results of an empirical research designed with the purpose of investigating the concept of leadership. Originality/gap/relevance/implications: The originality is the use of empirical procedures inspired by the work of an author often quoted in studies of theoretical and essayistic nature, but whose work in empirical research is little known among us. Key methodological aspects: The methodological procedures were chosen inspired by those used by T. W. Adorno in F scale production, which was oriented to identify contradictions, opposing views and unusual aspects not usually found in general literature on this subject. Summary of key results: It was identified that the exercise of leadership is motivated by interests - not those of one class against another, but those within the same social class - which are presented from different points of view, depending on whether the individual is or is not playing this role; there is a tendency to hide the relationship between the leadership and the exercise of power, and also that leaders that were in activity tend to hide the interests related to the exercise of this social role (such as the financial ones), as well as trying to characterize leadership as something extraordinary - characterization not recognized by many of the individuals who were no longer playing that role; and finally, that interests may be also related to the opportunity to offer training programs for the development of "leadership skills". Key considerations/conclusions: The results allow a deconstruction of some of the speeches involving aspects usually presented as characterizing this construct and suggests new research ways to seek the understanding of this object.

ABSTRACT Purpose: This article aims to evaluate the use of comics as an active teaching strategy in learning of students in a management undergraduate program. Originality/gap/relevance/implications: The proposal presented in this article brings a theoretical-practical contribution to education in management, since it describes the steps for the use of a strategy involving use of comics as a teaching tool by the professor in the classroom, and also promotes the researcher's reflections on innovative teaching strategies for education in management in Brazil. Key methodological aspects: The study is qualitative and the research method adopted followed the assumptions and steps of the action research of Cousin (2009): recognition, planning, action, observation and reflection. Cousin's description was adapted to the context of teaching. Summary of key results: The results obtained indicate that using presentation of comics as a teaching strategy can enhance competence development, assist in the development of innovation and flexibility, and also contribute to reducing the gap between theory and practice. In addition, it can help students develop a critical sense, help to establish relationships between events and managerial situations, and encourage the exchange of experiences, assisting in decision-making and allowing students to represent a professional situation based on theoretical precepts. Finally, it contributes to the development of reflective practice in the learning environment and, in particular, promotes the development of creativity, something that was observed throughout the implementation of the strategy. Key considerations/conclusions: It is expected that the study will contribute to the dissemination of the strategy in other programs and institutions and encourage teachers to use comics in the learning processes of their students.