RCAAP Repository

Education for some time has been receiving great attention and influence of the Administration, through the introduction of models of school management, which includes, among other things, the discussion curriculum, budget organization and people management. However, in this study, the school management of basic education will be examined from the lens of Practice-based Studies (PBS), specifically the sociomateriality. The lens of the PBS and sociomateriality, allows us to see the school management beyond the prescriptive control of internal variables. Thus, by studying the school management for this approach, this practice does not occur through the “hands” of the Director, but this is a dynamic phenomenon, and that takes a lot of nuances that are dependent on the action of various actors (human and non-human). Thus, the overall objective of this research was to analyze the practice of school management in light of sociomateriality in a public school of the Brazilian State of Paraíba in the northeast of the country. To the achievement of the goals, it was the qualitative research, through data collection techniques: shadowing, associated with the moviments of zooming-ing and zooming out and Interview to the double. In addition, also direct observations and informal conversations were adopted. For data analysis, we used the framework drafted by Bispo (2015) to guide data analysis processes in research using the PBS. With regard to the results, it was identified the existence of three practices that together support the "texture" of school management practices, they are: practice of educational management, the practice of administrative management and practice management with the community. It was noticed also the strong presence of the tranverse element political aspect to all practices that make up the "texture" of the school management. In addition, it became evident as the practice of school management doesn't happen way isolated, but is linked to a larger texture of practices. With respect to the sociomaterial aspect of the practice of school management, it was noticed the constant presence of non-human actors as agents of construction, reproduction and modification of the practice, providing support for the implementation of the practice, mediating the relationship between other actors, or even directing the conduct of practice. Finally, this study sought to contribute to theoretical and practical way for the construction of the knowledge of the field from the experiments experienced.

The responsible consumption and healthy consumption aims to balance the relationship between all stakeholders involved in an exchange ratio. In this research will be discussed aspects of sustainability, responsibility and the benefits associated with promoting the consumption of organic food. The main purpose is to analyze the factors that influence attitudes, purchase intent and willingness to pay of consumers for organic foods. The methodological procedures involved the construction of a structured questionnaire with items validated in previous studies of scales and adapted to the context of the research; the data were subjected to an exploratory analysis and, as a result, the structural equation modeling to test the theoretical model of the research was conducted, as well as other modeling techniques to test additional hypotheses of the research, such as beta regression, the quantile regression and simple linear regression. The results indicated that concern about health and food safety are two variables that significantly contribute to the formation of attitudes favorable to buying organic foods and that this in turn influences the purchase intention of the people. Positive attitudes in general, also influence the willingness to pay more for healthy food.

This dissertation prioritizes the discussion about education in marketing, whereas divergent perspectives of considered and adopted on a large scale under Brazil, in this way, podering about contributions that the prospect of macromarketing can add to the current discourse, the same way that hybridization processes, domestication and/or anthropophagy can add the concepts and marketing education in courses od Bachelor’s degree in a administration, specifically in the northeast of brazil. The formulation of ideas and discussions on the reflective current panorama of marketing education in courses of Bachelor’s degree in administration is present in that document, bypassing questions covering aspects of the context and culture in education in marketing in the northeast of Brazil. Methodology qualitative procedures were adopted in great part of data. Conclusively show the opinion of teachers about aspects adopted in the classroom, in the same way that the difficulties in adapting the context, followed by recommendations that are placed, as the need to improve the scope of marketing discipline, including themes related to macromarketing and syllabus through hybridization processes, anthropophagy and/or domestication, so that the formation of Bachler’s degree in administration in based on a systemic view, which we believe fit better in current standards.

Among the approaches of the area of behavioral finance, the impact of irrational and speculative behavior of investors has drawn attention of researchers in the face of evidence that indicate a possible influence of idiosyncratic asymmetry into the context of investors' perception in their decision-making and, consequently, prices and returns on assets. Sometimes it is not difficult to find situations where optimistic or pessimistic expectations impacting in some way in the financial market. The idiosyncratic asymmetry can be understood as investors' preference for positive asymmetry, contrary to the assumptions of the theory of expected utility. Investor sentiment can be defined quite broadly, however, the underlying issue that sentiment mainly covers how such investors interpret and react to daily events so they can build their beliefs. The initial public offerings (IPO) are those in which the listed companies provide first sale of its stocks. Thus, understanding the way in which the financial market operates can be of great value to assist investors in their perception and their active trading strategy to take into account the impact factors of stock prices and, if it's worth before speculation of possible delay or not your decision making based on the evaluation of the assumed returns and risks when investing in assets in its first day of trading on the stock exchange. Face of this perspective, the objective of this research is to investigate the relationship between the irrationality of investors and returns of the first day of Brazilian companies that made IPO from 2004 to 2014. The sample comprised 106 companies among the 152 who underwent IPO in this interval of eleven years. The research was based on the model developed by Aissia (2014), who also found the influence of idiosyncratic asymmetry and investor sentiment, but in the financial market of France. The method used for the estimation of the proposed model was through regression analysis by ordinary least squares (OLS). The data revealed that one of the research hypothesis was confirmed because it was found that the idiosyncratic asymmetry positively affected returns of the first day of IPO's inherent in the companies in the sample. Furthermore, this study can enrich the discussion of aspects inherent irrationality of investors in decision-making from a peculiarity has not investigated within the Brazilian market, making relationship with the preference for asymmetry itself in order to open new horizons for future studies proposed.

This paper aims to analyze Machado de Assis‘s novel ―Quincas Borba through the theory from Jacques Rancière about ―strategic – or Napoleonic – action model‖. We presented the analysis of the novel by relating it to a short tale from the same author entitled ―O Espelho‖ (The mirror), by establishing a relationship between the characters (specially Rubião, main character of the novel) and Napoleonic personas – Napoleon I/Napoleon III. We tried to demonstrate the character in contraposition to heroic accomplishments of the French emperor such as the critic and parodic inversion of the Napoleonic model, negatively based on Napoleon‘s saga, but also on reflections from Machado de Assis about the gaps and contradictions on Brazilian bourgeoisie society from the second half of 19th century, which tried to inspire themselves on ideas and ideologies originated, mostly, on France, as discussed by Roberto Schwarz.

The present study aimed to analyze the impact of information technology (IT) capabilities on the maturity of the project management of a power sector company. For the theme comprehension, the study was based on the project management and its areas of knowledge, on project management maturity, on organizational resources, on the dynamic capabilities and IT capabilities. It sought to describe the relationship of IT capabilities with project management with the intention of highlighting the value of IT capabilities in performance for promotion above the level of organizational processes, reflected in the evolution of maturity of the project management and therefore the achievement of a sustained competitive advantage. The research was conducted through an interpretive case study and was guided by a qualitative approach that aimed to identify, through understanding of the stories of the experiences of project managers, the impacts of IT capabilities in the evolution of the maturity of the project management and its areas of knowledge. The research was conducted with ten project managers of a company in the electricity sector which operates in the state of Paraiba and is controlled by a group of companies that operates in the service sector of the Brazilian electric sector. The data collection process came from the knowledge areas of project management, from the project management maturity model (PMMM) and from six categories of IT capabilities: IT business partnerships, external IT linkages, business IT strategic thinking, IT business process integration, IT infrastructure and IT management. The analysis, interpretation and discussion of the results revealed that the IT infrastructure, linkages with external partners IT and integration of business processes and IT were the categories of IT capabilities that impacted the most knowledge areas. The impact of each of these categories of IT capabilities was evident in on least five of the ten knowledge areas studied. Also pointed the reach of the fourth level of maturity MMGP for seven of the ten areas of knowledge. The areas that reached stage four, called managed level were: managing scope, cost, deadlines, communication, risk, quality and integration. But the management of human resources, procurement and stakeholder reached stage three named set or standard level. The main contributions of the studies were: evidence of impacts of IT capabilities in organizational process level and ease in identifying the benefits of IT capabilities, from the process level approach, and contribution to reduction of a gap on the theme. This work indicates directions for future studies that seek to measure the TI impact in process level and studies that address the theme addressed to contribute to reducing the gap of work involving project management and IT capabilities.

The purpose of this thesis dissertation was to study how skills, attitudes and sociodemographic conditions contribute do Internet use. In order to do that, we conducted three specific studies. First (chapter 2) we explored the relationship among gender, age, education and Internet use (level, types and non-use). Through a literature review and secondary data provided by the Information and Communication Technology Research Institute (CETIC.br) it was possible to: (a) verify that these sociodemografic conditions represent an incomplete source to understand Internet use; and (b) identify the necessity of studying cognition factors (in particular, skills and attitudes). In the second study (chapter 3), we tried to understand how these two factor are defined, measured and relate to sociodemographic conditions studied. Through two mapping studies it was possible to: (a) identify two main frameworks (operational, formal, information and strategic skills; terminological knowledge) that guide Internet skills research, and that although they have the objective of studying the same concept, they possess characteristics, sophistication and distinct range; (b) systemize the attitudinal concept in two dimensions (cognition and affection) as a start point to refine and deep understand of its role on Internet effective use (for now on strategic skills); and (c) establish three propositions to further verification. In the third study (chapter 4), we explored the relationship among gender, age, education, Internet skills and attitudes. Through primary data, first we adapted and validated scales to measure the constructs. Then, by estimating linear regression models (parametric and non-parametrics) it was possible to verify that information skills and perceived appreciation (curiosity, interest and satisfaction) were the main predictor of strategic skills. Taking together the results of the three studies conducted, they contributed to reach the proposed objective and develop the thesis argument. That is, through a multidisciplinary, integrated and emergent approach we verified that attitudes and skills are intricate elements to understand internet use.

This paper aims to analyze the character Inferninho, from the novel Cidade de Deus (2002), through the novelistic typology postulated by György Lukács (2009). We intend to problematize some presuppositions from the Hungarian theoretical in the analyzed character. Three fundamental aspects of the investigated hero’s construction rise from our study: education, vengeance and delirium. The recognition of Lins’s novel as an initial mark of contemporary Brazilian literature for Resende (2008) is the starting point to the development of an analysis based on the questioning about the relationship between “thoughts and actions” concerning the literary representations in present time.

This research has as goal to study the eroticism present in Ovid’s Amores, one of the great names of Latin Elegy of century I B.C. The main focus is to analyze the several erotic passages throughout the work, especially in our corpus, constituted by three elegies (Am. I.5, Am. II.15 and Am. III.7), which will be thoroughly analyzed in a specific chapter. Our study is supported by theorists that discuss literary and cultural aspects - History, Religion and Sociology - of the Roman thought of the time, in order to elaborate a work without anachronisms. We present operating translates os the originals texts analyzes during the research, including our complete translations of the three elegies that compose the corpus, aiming a better understanding of the text and its posterior analysis.

This work aims to investigate the circumstances surrounding the practice and publication of literary translations in the periodical press of the Northeast of Brazil in the mid-nineteenth century, based on the magazines O Archivo (Maranhão, 1846) and Revista Americana (Bahia, 1847-1848). In both magazines, we identified 47 translations of literature. To present this panorama, we treat the corpus based on the theoretical and methodological concept, Cultural Transfer, by Michel Espagne (2012), and the economic and ideological view handled by Pierre Bourdieu through the work of Joseph Jurt (2007). Focusing on the support where these translations were propagated – the magazine – the works of Socorro de Fatima Pacífico Barbosa (2007), Katia Aily Franco de Camargo (2014), and Tania Regina de Luca (2008; 2014) about the periodical press guided us. Initially we present a quantitative corpus analysis based on the work of Lüsebrink and Reichardt (1994), aiming to approach the translation scenery in periodical press of the nineteenth century. Then, we present a descriptive analysis of each literary translations found, having as a starting point the schematic picture adapted from Lambert (2011). Therefore, we investigated the cultural mediation instances through contextual analysis of the translations identified in the two magazines, in association with their respective contexts and source texts, in order to present a mosaic of the foreign cultural memory present in the Northeast of Brazil in the nineteenth century. The work is divided into four chapters: in Chapter 1, we present an introductory look at literature and translation in the context of periodical press in the Northeast of Brazil in the nineteenth century; in Chapter 2 is a brief historical background of the periodical press in the nineteenth century, concerning O Archivo and Revista Americana; in Chapter 3, we present an overview of the translations of literature found in both magazines, exposing a quantitative map of what was translated regarding literature; finally, in Chapter 4, we present a descriptive analysis of the translations of literature found, characterizing the translation practices and strategies, demonstrating the importance of translating for the formation of the cultural and social context and for the formation of the national literature canon.

Willy Loman, the protagonist of Arthur Miller’s Death of a Salesman (1949) is a simple, flawed, middle class salesman. Can a common man such as Willy Loman be considered as a tragic hero? Does tragedy still exist in modern drama? Could the dark side of the “American dream” be the external flaw that provoces Loman’s fall? The objective of studying Arthur Miller’s play Death of a Salesman is focused on the possibility whether the protagonist, Willy Loman, can be considered a tragic hero. This study consists of a literary and historical perspective and is of a qualitative-descriptive character. The problem focuses on the question: what could be the influence, or rather, the illusion of the “American dream” that causes Willy’s tragic fall? This study is constructed by three cornerstones: first, the analysis of drama and tragedy from the perspective of Aristotle’s theory; second, the analysis of social drama and ultimately, the historical and literary perspective of the concept of the “American dream” as a reason for Willy Loman’s fall. The results of this study indicate that Death of a Salesman is not a period piece and that this play highlights issues from the past that are still current. It is noticed that Willy Loman meets his inglorious end because he is fooled and deluded by the “American dream”. The development of tragedy, culminating in modern social drama, indicates that a common man can be tragic, exactly because of the fact that Willy is an ordinary human being, which even more provoces feelings such as fear and pity, once what happened to him can happen to anyone of us.

The purpose of this text is to analyze the novel The lives of animals, by South-African professor and novelist, J. M. Coetzee, having metafiction as a focus. The lives of animals is constructed upon two striking reports resulting from lectures delivered by J. M. Coetzee at Princeton University, in the United States, in 1997; eventually, Coetzee transformed that material into a novel, giving voice to the writer – his seminal character and alter ego – Elizabeth Costello. These are two lectures in which the writer defends the basic rights of non-human animals. Besides this, J. M. Coetzee’s work calls our attention to the metaficcional devices employed in the narratives. For the discussion of metafiction, we use Hutcheon (1980; 1991) and Waugh (1984). We employ metaficcional principles in the analysis of Coetzee’s text, not merely as an illustration, but to verify how important and lasting this arrangement is in contemporary literature. Since The lives of animals is a novel in which both the life and rights of non-human animals are in the foreground, we articulate metareference with theories about power relations, so as to corroborate the cruelty inflicted on non-human animals. The results presented reveal both the relevance and adequacy of metafiction in the relationship between ethics and aesthetics.

The poetry of Carlos Drummond de Andrade (CDA), as a form of representation, is the object of this research that has the proposal of analyzing seven poems from A Rosa do Povo (1945) based on the semiotics developed by the North American Charles Sanders Peirce in the end of the nineteenth-century. Our central question is: which aesthetic effects are provoked by the iconic, indicial and symbolic forms of representation in these poems of Drummond? The application of Peircean semiotics to the work of CDA expands the reading possibilities of his poetry, as long as it highlights the process of representation and ratifies the poet’s craft with language, showing that in A Rosa do Povo he explores the icon, the index and the symbol in a very balanced way, using the various signifying potentialities of the word.

Cette thèse présente quelques aspects tu rapport entre la littérature populaire orale et les experiences personnelles des individus qui participent à une manifestation populaire communautaire connue sous le nom de coco. L'étude porte plus particulierement sur I'analyse du récit personnel du chanteur Joventino Guilhermino Soares. On peut comprende que le texte populaire oral se construit dans un rapport de dialogue entre le chercheur et narrateur ou poète populaire. Joventino décrit sa trajectoire personnelle de vie comme s´íl s´ agissait d´un voyage autour du monde. Dans son récit apparaissent les différentes notions de temps et d'espace, importantes pour la compréhension de la littérature populairepot inserées clans le contexte de la communauté ainsi que des reférences sur les récits de voyages, présentes dans la tradition populaire orale et dans d'autres formes littéraires. ects du rapport entre la littérature populaire elles des individus qui participent a une taire connue sous le nom de coco. L'étude lyse du récit personnel du chanteur Joventino rendre que le texte populaire oral se construit e chercheur et narrateur ou poète populaire. sonnelle de vie comme 511 sagissait dun récit apparaissent les différentes notions de r la comprehension de la littérature populaire, mmunauté ainsi que des references sur les la tradition populaire orale et dans d'autres

This dissertation aims perfoming an analysis and interpretation process of the movie O céu de Suely (Aïnouz, 2006), paying special attention to the categories of space and character, seen that they are the main categories in the filmic constitution process. The relation between these two main categories – character and space – is also one of the issues which guides our research (LINS, 1976), as long as the action development in the narrative occurs, mainly, because of this relation. Another issue in this dissertation is to observe the way Karim Aïnouz’s filmic work is embedded to the contexts of production and critical reception – by using notions as the style (BORDWELL, 2008), to manage the production context, and, to manage the critical reception context, some aspects from reception aesthetics (JAUSS, 1994), (JAUSS, 1979), from spectatorship theory (STAM, 2003) and from the social response system of the author José Luiz Braga (2006) – as a way to better understand the object and enrich the analytic process. During our investigation, we also tried to realize how social series aspects, issues as identity, identification and belonging (CANCLINI, 1997), (HALL, 2006) have contributed to the fictional creation of space and character

This research is a study of the novels A viúva Simões and A falência, by the Brazilian writer Júlia Lopes de Almeida, focusing on the construction of the fictional space. From the perspective of topoanalysis, based on the works of Borges Filho (2007), Brandão (2013), Tuan (1980) and Lins (1976), our aim is to investigate the presence of different spaces, public and private ones, and their functions in the corpus under analysis. From the perspective of gender relations, we propose to investigate the relations between space and characters, from the perspective of gender relations, enfasizing the female characters. In order to do this, we will proceed to an analysis of the context of production of such novels, of the issues taken up by the author and of other structural elements of the novelistic narrative, whenever required for a better understanding of the corpus.

This dissertation proposes a comparative analysis of metafiction in the novel The French lieutenant's woman, by John Fowles and in the film with the same name, directed by Karel Reisz, with screenplay by Harold Pinter. Our theoretical frame highlights some of the main studies published in the field of metafiction. We supplement the investigation of metafiction in the literary and filmic narrative in interface with other theoretical contributions, among them: narratology, filmic adaptation and some theoreticians of postmodernism. We adopt as a methodological principle the comparative investigation of some aesthetic devices and procedures associated with metafiction (self-reflexivity, self-consciousness, intertextuality, mise-en-abyme, among others) as long as they have been emphasized in the appreciation of some selected narrative categories (narrator, epigraph, character, reader/spectator) in the literary and filmic contexts. As a whole, our results consider metafiction as being a privileged, mediatory, logic, processual and theoretical-critical tool for the in-depth comprehension of the filmic and literary narratives.

This research has as objective to analyze Frankenstein (1818), written by the English writer Mary Shelley (1797-1851), from a perspective of the concept of monstrosity allied to the feminist criticism, based on Gilmore (2003), Cawson (1995), Fay (1998), Gilbert & Gubar (1984), among others. Published in 1818, Frankenstein remains attractive, among other points, due to the social critic that its lines transpires when decentralizes the narrative motif out of haunted castles, family curses and ghosts that torments the characters, as the English traditional gothic novels did. Frankenstein begins a new period of the gothic novels centering the focus on the psychological limits of its characters; exploring the monstrosities from the attitudes and intentionality as a reflex of the society from the historical period that the novel is product. The fiction of Mary Shelley overflows the feminine experience originated from the contact with a society haunted for the masculine domination. Thus, our analysis is centered on the otherness of Victor Frankenstein‘s Creature as a representation for the feminine condition of its time.

El presente trabajo constituye un análisis semiótico de xilografías sueltas que ilustran capas de cordeles, pertenecientes a dos artistas nordestinos, el pernambucano Marcelo Soares y el paraibano José Costa Leite que reproducen la mujer bajo distintos aspectos de la vida cotidiana. Se buscó crear espacios para descubrir como la mujer es aprehendida en la concepción de esos artistas xilógrafos, cuestionando, aún, si la expresión popular se encuentra insertada en dichas obras, o si hay una interferencia de la cultura erudita en el arte popular. A causa de eso, el objetivo se centró en el examen, del punto de vista semiótico, de la representación de la mujer en la xilografía, con vistas a observar los valores de ese sujeto y la ideología que subyace a los discursos. Para alcanzar ese objetivo, hicimos el análisis del discurso de la significación, considerando aspectos como: los valores investidos, la instauración del sujeto semiótico, las relaciones intersubjetivas de enunciación y enunciado, los procedimientos discursivos de tematización y figurativización, además deb la inserción de los sujetos/actores en las zonas antrópicas de identidad, proximidad y distanciamiento culturales y sus modos de mediación. El desarrollo de ese trabajo contiene dos momentos interligados: discusiones teóricas sobre a semiótica (percurso gerativo e semiótica das culturas) e sobre a xilogravura (história, presença no Brasil, hacer xilográfico y descripción de la metodología), además del análisis del corpus elegido, constituídos de ocho textos: cuatro icónicos (sólo xilografías) y cuatro icônicos literarios (xilografía que acompañan una narrativa de cordel), pertenecientes a los dos poetas indicados. El corpus elegido presenta particularidades en cuanto a la forma y al contenido, lo que puede afectar los valores estruturales del mismo.

To preserve documents is an action already known and that interest to professionals that deal with the organization, processing and dissemination of information in the context of Information Units (Archives, Libraries, Documentation Centres and Museums). In this sense, the present study aims to clarify what constitutes to preserve documents from the thematic analysis of documentary preservation by the Archivist perspective. The research, from the point of view of the objectives, is characterized as being a Descriptive type. The research techniques used were the Bibliographical and Documental. As sources of information were adopted the CAPES databases, SciELO, also books, papers, magazines, laws, resolutions, national and international standards. The study has a qualitative approach and, by the data processing, the Content Analysis technique is used. As results are presented dialogues related to the idea of documentary preservation systematically understood as an area of knowledge that has the potential for scientific and epistemological growth. Based on Archivist it follows that the documentary preservation understood as a policy is an indispensable instrument for the maintenance of institutional collections and information sources present in the Information Units. Finally, it contextualizes that, from the perspective of Information Science, documentary preservation acts as a major factor preponderant to social memory maintenance and finds in Information Science scientific support for its development.