Global RCAAP Repository | PISTA Digital

Antero de Quental e Max Weber : duas perspectivas sobre o papel dos valores culturais no desenvolvimento económico-social

No summary/description provided

2003

http://hdl.handle.net/10437/2525

Filipe, Rafael Gomes

Particularidades lexicais do português em África

No summary/description provided

2003

http://hdl.handle.net/10437/2526

Mbangale, Machozi Tshopo

''Cashless'' transactions : perceptions of money in mobile payments

A limited number of ‘cashless transaction’ studies addressed the issue that the mode of payment affects perceptions of money and purchase behaviour, the majority of the research is in the area of the credit card payment mode. Credit card based research has shown that when a credit card based payment is used, the volume, value and type of products purchased increase. Whether this is due to the credit element or to the ‘cashless or mobile’ element of the transaction is not known. The notion that the tangibility of cash influences perceptions of money is not novel, but it is untested. This discussion paper suggests that under conditions of cash, there is awareness (conscious/unconscious) that a possession of value transferred and this perception may well have a direct impact on people’s perception of money and their spending behaviour.

2009

http://hdl.handle.net/10437/2527

Khan, Jashim Craig-Lees, Margaret

SME’s Alliance Dynamics in the Mobile Marketing Industry

This paper presents a case study of the two similar sized, new, technology-based firms acting as alliance partners in the Mobile commerce industry. The analysis describes how the alliance dynamics in our case study relate to seminal research in the field of business alliance formation. Contrary to the established predictions we find that the negative influence on alliance performance described as a consequence of the dissolved routinized alliance pattern by seminal authors is not present. At the same time, the case study shows that internalization of complementary assets does not by necessity result in dissolution of the business alliance as argued from a resource and competence based perspective.

2009

http://hdl.handle.net/10437/2528

Hannibal, Martin Rasmussen, Erik S.

Technology enhanced learning and augmented reality : an application on multimedia interactive books

Multimedia Interactive Book (miBook) reflects the development of a new concept of virtual interpretation of traditional text books and audio-visual content. By encompassing new technological approaches, using augmented reality technology, allows the final user to experience a variety of sensorial stimuli while enjoying and interacting with the content; therefore enhancing the learning process. miBook stands for a global educational intention to enable people not only to access but also to appropriate intellectually valuable contents coming from different linguistic and cultural contexts.

2009

http://hdl.handle.net/10437/2529

Dias, Albertina