RCAAP Repository

Fundo Mackenzie de Pesquisa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

This thesis shows how the road system had a vital importance in the São Paulo urban development process, toward the Southwest, resulting in a new business center of upper tertiary services. Are identified the characteristics of this process, and their relationships with this expansion. Also, evaluates the differences with similar planning processes. Historically, reference events that are relevant to the economic transformations along the city's growth, from its industrial phase to a metropolis and global city, marked by continuities and ruptures, concerning location patterns of upper tertiary activities. Finally, the thesis identifies the Southwest sector as the main area of services in the city. Also had importance in analyses, as a result of this process, changes of continuous pattern of urbanization, that developed a model, where the urbanization decentralized assumed a primary role, peculiar characteristic of metropolitan cities.

Conselho Nacional de Desenvolvimento Científico e Tecnológico

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

With this research, it was tried to verify how the competitive intelligence cycle can be used to generate inputs for the management of open banking innovation. The research method used was qualitative, descriptive, and exploratory. The sector chosen was Brazil’s financial industry, with the participation of six national banks. The manager of these institutions shared experiences through in-depth interviews, direct by a previously prepared script. The data analysis was performed using content analysis. The results of the research, obtained by forming eight categories, indicated that competitive intelligence has the potential to generate useful information for the process of product innovation and open banking related services. The research results indicated that the competitive intelligence cycle is integrated with the process of innovation of products and services in Brazilian banks, as a relevant starting point for triggering innovation. The results also indicated that even though open banking innovation brings opportunities for new products and services for banks, fintechs, and digital retail companies, this innovation is still surrounded by uncertainties on the context of financial institutions. At the end of the research, relations between the identified categories and the specific objectives were pointed out, as well as the proposition of a scheme of interrelation between the categories identified. This scheme suggests that the competitive intelligence cycle evolves by searching for information, generating useful results to promote the development and improvement of products and services related to open banking innovation

The advancement of medicine and neonatal intensive care have allowed for a higher survival of preterm newborns in recent times. However, it is necessary to understand the repercussions of prematurity on the development of cognition of this population and any difficulties that may occur during their life. Previous studies have indicated that the difficulties encountered referred to impairments in cognitive functioning that have been associated with prematurity and low birth weight. Scientific interest turns to the analysis of possible outcomes of preterm birth in adolescents in relation to general development, especially in the precise assessment of cognitive abilities that may interfere in the individual's quality of life. The main objective of this study was to evaluate the cognition of preterm infants, below 37 weeks' gestation and weighing less than or equal to 1,500 g, establishing the profile of Verbal Comprehension Indexes (ICV), Perceptual Organization Index (IOP), Operational Memory Index (IMO) and Processing Speed Index (IVP), which together result in the Total IQ, and make the comparison from the normative profile; The secondary objectives are to evaluate the executive functions (FE) in this population; To track the presence of symptoms of Autism Spectrum Disorder (ASD); Correlate the results with possible intercurrences reported in the charts of the subjects included. Eleven adolescents were evaluated, three males and eight females, aged 13 to 15 years who were born with less than 37 weeks of gestation and birth weight less than or equal to 1,500 grams and who are followed up in the Multidisciplinary Program Of the Ambulatory of Preterm, from Federal University of São Paulo (UNIFESP). The instruments used were the WISC-IV and Wisconsin Test (WCST), the ABC autism screening scale, and the collection of demographic and clinical data of included adolescents. The WCST results point to a performance deficit, which seems to be related to prematurity. The WISC-IV results suggested greater difficulty in the subtests Digits, Arithmatics and Information, as well as lower averages in all indexes evaluated. The group of adolescents whose mothers had less than 9 years of schooling presented worse performance in IOP, IVP and QIT. Adolescents classified as Small for Gestational Age (PIG) present lower and / or worse scores in all WISC-IV indexes than those classified as Adequate for Gestational Age (AIG), with a statistically significant difference between groups for IOP. Adolescents born weighing between 500 grams and 700 grams and with a lower GI had worse overall results. Only one adolescent tested TEA.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

The importance of effective foreign languages teaching in Elementary, Secondary and high school has always been a great challenge for teachers and school managers and directors. Many schools, normally, are concerned about accomplishing the school year planning at the expense of searching and improvement of the teaching and learning process. The English Language teaching has suffered huge changes through the years and currently; it still has presenting some deficiencies that damage the acquisition before the real function of it: communicability. Therefore, many tools, besides textbooks, may be applied to accelerate, achieve and deepen applicability of the English Language teaching. Starting from the necessity of new ways to contribute to the real learning, this paper was idealized. It intends to have the students developing their own programetes, which is a video from 3 to 5 minutes that is broadcast on TV, radio channel or social media. Students were required to use the English Language structures studied through the school year and create the video discussing themes that were relevant and interesting for them. Concerning this aim, students applied digital medias to communicate in the foreign language. The teacher’s pedagogical practice must also be related to the language acquisition in order to make students see the factual reason of learning a foreign language. Finally, the research considers the effectiveness of applying new tools to enhance foreign language teaching.

The way in which people manage conflict in the organizational context has been researched, as well as the antecedents that influence the choice of style of management. This research aimed to identify the relationship between personal values and styles of conflict management, considering values as antecedents. Two dimensions of the poles of values were considered, based on the theory of Schwartz - Openness to Change versus Conservation and Self- Transcendence versus Self-Promotion - as well as four styles of conflict management - Domination, Evasion, Accommodation and Integration - included in the literature according to the theory of Rahim. In order to reach the goal, hypotheses were proposed, which involved the correlation between the values and the styles, as well as the prediction, considering values as independent variables and management styles as dependent ones. The research was characterized as descriptive and referred the quantitative method, by applying two data collection instruments: the Rahim Organizational Conflict Inventory (ROCI-II) and the scale of personal values (PVQ-21). The questionnaire was sent electronically to a non-random sample of 362 respondents from a multinational company in the automotive industry. The data were treated with techniques of correlation and multiple regression. The results indicated that some hypotheses were corroborated in full and others in part, because not all the poles of values became predictors, and some correlations between values and styles had reversed direction to that expected.

The central fair of Campina Grande is considered one of the most traditional fairs of northeastern Brazil. It is a place conducive to the meeting of various stakeholders in the same physical space, facilitating interaction between them and constituting a socially constructed market, it has resisted and overcame the physical and social changes over time. The objective of this research was to understand how the relationships of dignity are built among stakeholders in the central fair market of Campina Grande. This was a qualitative research developed by an ethnographic approach, based on the interpretative paradigm of social research. From participating and non-participating observations, face to face semi-structured and in-depth interviews, document registration and notes in field journals, the ethnographic method was built to achieve the proposed objective. The results, among other things, suggest that the dignity of integrity, or the identity of the human person is built through the establishment of strong and weak ties between the stakeholders, which attenuate the vulnerability common in commercial transactions, providing thus, trust among them.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Fundo Mackenzie de Pesquisa

Instituto Presbiteriano Mackenzie

It’s observed in Brazil the development of projects in which designers are hired, through government or private institutions, to provide consultancy to groups of artisans in traditional communities, with the objective of promoting their autonomy and the local socioeconomic development. In this context, the circulation of handicrafts for domestic use in the city of São Paulo was analyzed, which was reconfigured and reframed based on the designer's cultural mediation. The research was bibliographic, followed by qualitative research of a descriptive character, with mapping of the designers, observation of points of sale of the products, and selection of three projects that involved designers and artisans from traditional communities: indigenous, sertanejos and caiçaras. We opted for comparative analysis of cases to achieve the research objective. To understand the relationships between design, crafts, culture and territory, the theorists Bonsiepe, Magalhães, Borges and Krucken were used as a basis. To analyze the reconfiguration of the aesthetic-formal aspects of handicrafts, Gomes Filho, and for circulation, Canclini, Lauer, Santos and Appadurai. In the three cases studied, it was noted that the traditional techniques of production and raw materials were maintained, and new ones were inserted by the designers, integrating formal symbolic elements that refer to the territory of origin of the production. When understanding the commercial circulation of this handicraft, it was noticed that the intermediaries and the market control the distribution and sale, operating transformations and displacements of territories that, added to the reconfiguration of the aesthetic-formal aspects of handicrafts, promote their resignification, keeping few products displayed in stores and decoration fairs to maintain exclusivity and practically elevate handicrafts to the status of art.

Fundo Mackenzie de Pesquisa

The cine was born as an experiment to study movement and fulfilled a long-standing desire inserted in the human being's imagination: that of representing the real. However, it soon became a tool for storytelling, myth, fables, everyday life and fantasy. The cine sought in literature a support to establish itself as narrative art, and from then on, what were previously expressed in words gained representativeness on the screen. Thus, the various literary genres began to permeate cinematographic art and, thus, the mythology – that had already been transported to countless literary works – also began to be represented in cinema. But just as in literature, it is often camouflaged. Myths are considered inexhaustible sources of universal knowledge experienced by Humanity and that live in the collective unconscious to the present day. Therefore, this research has as its object the cinematographic production of the Mexican filmmaker Guillermo del Toro, The Shape of Water (2017), and aims to analyze the female figure through the intertextual links that make up the work, giving greater emphasis on mythical contexts and symbols, in order to verify the survival of mythical narratives still present today. Understanding intertextuality as an inevitable dialogue between texts - in a broad definition of text - the proposal of this study is built on the identification of the intertextual links present in the film The Shape of Water (2017), by the filmmaker and screenwriter Guillermo del Toro.

Fundo Mackenzie de Pesquisa

Proact Empreendimentos Tecnológicos S/C Ltda

This work is about a specific Brazilian modern architecture branch, which was started by a group of designers of Rio de Janeiro at the beginning of the 1930 s, and fully developed between the first years of the 1940 s and the middle of the 1950 s. Sometimes called nativist or new architecture of the local tradition , this parcel of the national production has as its main conceptual guidelines the ideas of the architect Lucio Costa. Its most important formal characteristic is the use, among the modern syntax, of architectural elements inspired in the Brazilian colonial tradition. We have analized five representative works of the raised discussion: the Grand Hotel of Ouro Preto, a project by Oscar Niemeyer from 1940; the Saavedra House in Petrópolis-RJ, a project by Lucio Costa from 1941; the Holiday Resort of IRB in Rio de Janeiro, a project by the MMM Roberto s Office from 1943; the Park Hotel São Clemente in Nova Friburgo-RJ, a project by Lucio Costa from 1944; and the Holzmeister House in Rio de Janeiro, a project from the Pires & Santos s Office in 1955.