RCAAP Repository

The author discusses the repercussion of reality shows, a new mode of television programming present in 17 Western countries. The programs aired by Globo TV – Big brother Brasil – and by SBT – Casa dos artistas (Artist’s house) – inspired all kinds of analyses. The author emphasizes the use of audience interactivity with programming and endorses the opinions of other critics who see this type of programming as agents of notions about public and private, citizen and individual, in a social movement context (...) In the article, the author also stresses that this format challenges traditional dramaturgy, introducing new elements in the audiovisual paradigm.

The author talks about his experience as a movie producer, directing documentaries aimed at portraying popular struggles. His first challenge is to understand the force there is behind registering images that end up speaking louder than the director’s editing project. He talks about how his films passed the challenge of producer censorship, active subjects of the struggles he reported on, and how he guided himself, on those occasions, in order to defend the integrity of his work.

A third grade teacher of the Dr. Cardoso de Almeida State School, in Botucatu, São Paulo, is developing a medicine insert leaflet reading project with her students. The purpose is to allow the student to perceive the importance reading has in day-to-day life and to show how important and how useful it is in bringing people basic information. The activities were carried out considering the difficulties students have to understand technical/scientific terms, making them research meanings in the dictionary and register them in papers elaborated and sent for joint evaluation by the student’s parents. The teacher noticed how dedicated and interested the students were and how their parents collaborated with the project.

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The author proposes a route through the arts, starting with a visit to the Luz District, a place that houses many monuments and museums of great importance for Brazilian art. From Baroque to Contemporaneous art, teachers may give their seventh and eighth grade students a good idea about the richness there is in the artistic productions. The itinerary proposes a visit to the Museu de Arte Sacra (Religious Art Museum), to the Pinoteca do Estado (State Art Museum) and to the Parque da Luz (Luz Park), which has been totally restructured.

A Divisão de pesquisas do CCSP é um órgão ligado à Secretaria Municipal de Cultura. Tem origem no IDART, pioneiro na documentação e preservação da produção artística e cultural contemporânea da cidade de São Paulo. Possui equipes especializadas nas áreas de Arquitetura, Artes Cênicas, Artes Gráficas, Artes Plásticas, Cinema, Comunicação de Massa, Fotografia, Literatura e Música. O acervo pode ser consultado gratuitamente no Arquivo multimeios, que mantém, em sala climatizada, mais de 900 mil documentos entre fotos, fitas de áudio e vídeo, documentos textuais e outros. Realiza ainda exposições, mostras, seminários, edições de livros e da Revista D’Art.

By calling attention to the need for reflection on the changes that are taking place nowadays, the author suggests the movies Concorrência desleal, Bagdá café, O Céu de outubro and A era do rádio as sensitization spaces in order for people to reflect on the changes that have been taking place in day-to-day life and on the postures educators and students must have when they are confronted with the new challenges the school confronts to form new generations. The activities and research projects the movies can motivate will transform the classroom into a space for creation and collaboration.

The author introduces the importance of the means of mass communications – from books to newspapers – for modern society and the influence they have had on human behavior and proposes two activities to be carried out in the classroom based on the articles published in the 24th issue of Comunicação & Educação. The first one proposes a reflection on using television in the classroom, while the second one suggests discussing, through photography, images as a representation of reality.

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O artigo discute a presença dos meios de comunicação e das novas tecnologias na escola. Parte da polêmica entre aqueles que se posiçionam favoravelmente e aqueles que são contrários para reafirmar que esta não é uma questão de vontade, mas de reconhecer que, queiramos ou não, eles já estão presentes na escola, pois fazem parte do cotidiano e da cultura de alunos e professores. O problema mais importante a resolver é saber como utilizá-los para possibilitar uma educação adequada à realidade da cujtura midiática, tendo a Escola o papel de mediação, capacitando os alunos para serem cidadãos críticos, livres e que saibam pensar e escolher por si próprios.

It is our purpose in this article to present questions related to Special Education and to discuss some fundamental educational principles in the use of Computer Science within Special Education. Due to the importante of the new technologies and lhe need ot working just with oomputers in pedagogy the restructuring of knowledge and not, the development of a technology for the reproduction o? information need to be considered,.The work with Computer Science leads us to a methodology through which all education is seen as a special process, and the educator presents a new profile in the face of technological resouroes and of the new technologies in communication.

Research projects carried out on the reception of cultural goods usually tend to concentrate on audience interpretations of discourse, without considering their relation with the daily social practices, from which they may not be dissociated. In the case of the soap operas, this focus gains even greater importance due to the textual characteristics of the genre itself, which makes itself adequate, very efficiently, to these daily routines. In other words, soap operas cannot be seen only as texts, rather, essentially, as social practices that insert themselves in the audience's daily life. The intention is, therefore, to show that the research carried out in the area must analyze the specific character of the genre and of the medium it circulates in. These matters must be included in any reflection on the interaction between cultural products and society.

 The article discusses the idea of art as the 'expression of feelings and emotions,' beginning from the contestation of the idea that it is still common, nearly a stereotype, among professors of att, The terms of this idea (art - expression - feelings - emotion) are the focus of a reflection that points to a few risks in the notion of art as expression and, most especially, of art as the expression of feelings and emotions. Without denying the expressiveness of in/an art, or the possibility that emotions and feelings may be 'expressed' in art, the article calls one's attention to the partiality, mutability, contextuality and historicity of the idea in question. These points are suggested as important to review lhe idea of 'art as the expression of feelings and ermotions,' making its function relative and redimensioning its role in teaching art. 

 The author discusses how information and communication technologies became the base of contemporaneous society's ideology, being pointed to as the solution for the main problems that are being confronted: violence, unemployment, development, education, health, etc. It considers the relation there is between new technologies and education, highlighting the importance of questioning the type of use and the foundations of virtual networks for education. It ernphasizes that virtual distance learning networks are incapable of promoting the critical and reflexive interaction the contact between students and teachers is able to estimulate, posing the risk of limiting the educational process to the pragmatic transmissíon of information. It also highlighis the changes that have been taking place in education regarding the teacher and student roles, the function of the book and of culture, as well as lhe relevance of the social movement´s use of technologies with actual educatíonal goals.  

A atriz Ruth de Souza, em entrevista a Comunicação & Educação, fala de sua trajetória como atriz desde os tempos do Teatro Experimental do Negro ate sua mais recente interpretação, em 2002, na novela O clone, na Rede Globo. Ela gosta de teatro e de televisão, mas ama o cinema, arte a que atribui sua decisão de ser atriz. Mulher, negra, não gosta de falar das dificuldades e do preconceito contra o negro ator. É afirmativa e, com bom humor, agradece por nunca ter lhe faltado trabalho, Lembra seus grandes amigos: Paschoal Carlos Magno, Grande Otelo e Sérgio Cardoso. Prepara-se para mais um filme: As filhas do vento, história para ser contada por atores e atrizes negros. 

O artigo discute o tratamento dado pelo filme Exodus, de Otto Preminger, ao episódio da criação do Estado de Israel, acontecimento fundamental para o entendimento da realidade atual. A contextualização histbrica do filme, bem como a caracterização do ponto de vista adotado pelos seus autores apresentam-se como etapas imprescindíveis para a análise critica de  professores e alunos de História, diante de um meio de ensino cada vez mais utilizado em sala de aula: o filme histórico comercial.s

A autora relata como foi organizada a assessoria de imprensa do Instituto do Coração do Hospital das Clínicas - Incor, por ocasião da doença e morte do Governador Mário Covas. O artigo reflete como se deu a relação entre a assessoria de imprensa do Hospital e do Governador com a midia, criando as condições necessarias de credibilidade e transparência, sem fugir à ética dos fatos informados a partir dos boletins médicos e das coletivas com a equipe médica. O profissionalismo e a clareza de objetivos com relação a importância de a noticia chegar ao público da maneira mais eficaz possível norteou a prática do jornalista assessor que, na verdade, realiza a gestão do processo de comunicação que se estabelece. A autora ressalta, ainda, a importância de se aprofundar o estudo e a discussão sobre o papel da assessoria de imprensa no que diz respeito a sua função social e a ética,

O artigo discute a apropriação pela escola das linguagens das tecnologias de informação e da comunicação, principalmente as dos meios de comunicação de massa. Defende que o professor deve trazer para sua aula os recursos audiovisuais, utilizando-os não apenas como elementos ilustrativos, mas como portadores de um saber que deve ser analisado, criticado, reconstruído e incorporado como linguagem além da escrita. Apresenta ainda uma experiência com o vídeo nas aulas de História.

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The author proposes, for this edition's videography, a reflection on cinematographic language: how does cinema talk about itself, tell its own story and show itself as a language. for this, it emphasízes world cinema classics such as: Kid Auto Races at Venice and Behind the Screen, both by Charles Chaplin; Elias Kazan's The Last Tycoon; François Trufíaut's La Nuit Americaine, Luis Bufiel's CAge d'Oc Robert Wiene's The Cabinet of Dr: Caligari; and, finally, Fritz Lang's M. The vampire of Dússeldoff