RCAAP Repository

This article analyzes, in the light of oral history, the influence of the interrelationship between the organizational dynamics of a family-owned business, and the psychosocial processes of the family members who own the business, on the adaptability and direction of the enterprise, and of personal life of people involved. Under a qualitative approach, a basic qualitative research was developed in two family companies in the state of Minas Gerais (southeastern Brazil) considered large and medium-sized, being one inserted on the global market. With theoretical support from the psychosocial perspective, the theme family-owned businesses – characteristics, representativeness, inter-influence among family aspects and organizational dynamics – was explored. Four interviews were conducted with founders, managing partners and probable successors inside the family owner. Results confirmed that the factors that regulate the interaction between the family and the business influence and also determine the adaptabilityof the enterprise system and the family group’s personal life.

Objective: Human papilloma virus (HPV) is the world’s most common causative agent in sexually transmitted viral infections; thus requiring clinical guidance, before and after treatment, to promote better quality of life in women diagnosed with HPV. The HPV Impact Profile (HIP) is a comprehensive instrument used to assess the psychosocial impact of HPV and related interventions in a wide range of domains. The main purpose of this study was to validate the HIP in Portuguese women, so that it can be used in this population, both in research and in clinical settings. Methods: A sample of 178 Portuguese women infected with HPV were assessed with the following instruments: Index of Sexual Satisfaction, Hospital Anxiety and Depression Scale and HPV Impact Profile. Results: The results of the confirmatory factor analysis showed some changes to the original model, which resulted in an adapted version with six domains, compared to the seven domains of the original model. The final model showed a good fit to the data. All Cronbach’s alphas were higher than 0.79 indicating a high level of internal consistency of the subscales. As in the original HIP questionnaire, the exception was sexual impact, with a lower, but acceptable, Cronbach’s alpha. Convergent and discriminant validities of the instrument were also assessed. Conclusions: The Portuguese version of the HIP presents good psychometric properties, allowing its use in clinical trials as well as in clinical practice in order to evaluate quality of life in women with HPV.

Purpose A single supply chain management (SCM) practice will have a certain impact on organizational performance (OP). However, since it is placed in a system that many other practices are conducted simultaneously, the practice itself will interact with other ones (i.e. affect/be affected). As a consequence, the efficiency of the affected practice is increased and it is expected to maximize the impact of SCM practices on OP. This mechanism is named the “resonant” influence that is a new approach in the SCM literature. The purpose of this paper is to test the above mechanism toward an insight into the relationship between SCM and OP. Design/methodology/approach Two models were compared: the competitive models only exist in direct effects; and the other contains relationships between practices that are able to show the mechanism of the resonant influence, i.e. the hypothetical model. A data set gained from Vietnamese garment enterprises was used to validate the mechanism of the resonant influence. Findings Empirical evidence from Vietnamese garment sector showed that the competitive models could explain 42.8, 26.3 and 34 percent variance of operational performance, customer satisfaction and financial performance, respectively. In the meantime, the hypothetical model containing the resonant influence is capable to explain 69.5, 33.1 and 57.3 percent. For the impact of each SCM practice on OP, all relationships in the hypothetical model are also greater than those in competitive ones. These results supported the mechanism of the resonant influence. Research limitations/implications This research provides an insight into the relationship between SCM practices and OP. By the resonant influence, the effectiveness of each affected SCM practice itself is magnified and OP is also increased remarkably. Practical implications Understanding the resonant influence, companies can apply this mechanism to enhance effectiveness of SCM practices at the lowest cost. To this end, the SCM practices should be implemented simultaneously as an integrated system rather than independent ones and the structural model proposed in this study is able to be used as “a guide map” for applying this mechanism. Originality/value This is one of pioneer empirical studies in the SCM literature that proposed and validated the concept of “resonant influence.”

O marketing territorial é uma ferramenta fundamental para a gestão territorial e planeamento estratégico, de forma a posicionar e destacar um território/cidade. Hoje em dia, é impreterível a definição e implementação de um plano de estratégia territorial, cuja concretização conduz ao desenvolvimento do território em questão, criando mais oportunidades e atraindo, também, o público-alvo. Recorrendo a artigos científicos, nesta pesquisa, é efetuada uma revisão de literatura centrada nos conceitos de Turismo, Gestão de Eventos e Marketing Territorial. Apresenta-se, também, um caso particular da cidade de Braga: o evento “Braga Romana”, tido como caso de estudo. No sentido de perceber e compreender a importância do marketing territorial na promoção deste evento, é feita uma análise dos resultados obtidos no decorrer de uma abordagem qualitativa. Foram realizadas três entrevistas semiestruturadas, efetuadas a um grupo de foco de 9 participantes. Como conclusão é feita uma avaliação das estratégias já utilizadas, apontando também soluções alternativas a implementar, que irão contribuir para o desenvolvimento, consolidação e distinção do evento “Braga Romana”.

Portugal and Spain have reformed their national standards to adapt them to the International Public Sector Accounting Standards (IPSAS). This paper explains the process of implementing the IPSAS for consolidated reporting in the two countries and the advantages and disadvantages which have emerged. The results highlight the role of the IPSAS in improving the quality and use of consolidated financial statements (CFS) and will be of interest to other countries that are intending to implement the IPSAS.This paper will be of value to academics and practitioners with an interest in IPSAS and in the use of consolidated financial statements (CFS). The authors describe the experiences of two European continental countries in the implementation of accrual basis providing important lessons for countries that are considering implementing accrual accounting and/or IPSAS. Findings from this study will help managers and policy-makers to decide about the use of CFS taking IPSAS as a reference.

Workplace health promotion programmes (WHPPs) are of growing interest to employers. They are treated as practices combining corporate social responsibility (CSR) and human resources (HR) objectives. However, when it comes to employees, the interest in these programmes is unsatisfactory. This raises the need to study the determining factors in employee participation in such company schemes. The aim of this article is (1) to examine the socio-demographic determinants for participation in workplace health promotion programmes by workers in manufacturing companies and (2) to identify barriers to participation in these programmes. A two-stage procedure was used. First, the data provided by one manufacturing company in Poland concerning the participation of employees in the workplace health promotion programmes were analysed. Next, a survey among 228 employees of this company was conducted. As a result, the socio-demographic determinants of employee participation in workplace health promotion programmes were established. Five groups of barriers to the participation of employees in workplace health promotion programmes were also identified. Eventually, recommendations for building these programmes as well as for further research into employee participation were proposed.

The increasing use of electronic portable systems and the consequent energy demand, leads to the need to improve energy storage systems. According to that and due to safety issues, high-performance non-flammable electrolytes and solid polymer electrolytes (SPE) are needed. SPE containing different amounts of lithium bis(trifluoromethanesulfonyl)imide (LiTFSI) into a poly(vinylidene fluoride-co-hexafluoropropylene), PVDF-HFP, polymer matrix have been prepared by solvent casting. The addition of LiTFSI into PVDF-HFP allows to tailor thermal, mechanical and electrical properties of the composite. In particular, the ionic conductivity of the composites increases with LiTFSI content, the best ionic conductivities of 0.0011 mS/cm at 25 °C and 0.23 mS/cm at 90 °C were obtained for the PVDF-HFP/LiTFSI composites with 80 wt% of LiTFSI. This solid electrolyte allows the fabrication of Li metallic/SPE/C-LiFePO4 half-cells with a discharge capacity of 51.2 mAh/g at C/20. Further, theoretical simulations show that the discharge capacity value depends on the lithium concentration and percentage of free ions and is independent of the solid polymer electrolyte thickness. On the other hand, the voltage plateau depends on the SPE thickness. Thus, a solid electrolyte is presented for the next generation of safer solid-state batteries.

A associação de celebridades a marcas de luxo não é um fenómeno recente. No século XIX, por exemplo, La Maison Worth tornou-se a casa de alta-costura mais influente do mundo na sua época por se associar à princesa Von Metternich, uma senhora da alta sociedade com influência na moda da corte de Napoleão (OkonKwo, 2007). Na contemporaneidade, as marcas de luxo – desde a moda e relojoaria ao mercado automóvel e imobiliário – associam-se às celebridades (atores, atletas, modelos e até membros da realeza) com o intuito de elevarem a sua notoriedade e credibilidade e os resultados têm-se revelado positivos. Uma pesquisa desenvolvida por Agrawal & Kamakura (1995) concluiu que o uso de celebridades na publicidade está relacionado com o aumento dos lucros esperados. Acresce que as celebridades pretendem consolidar o seu prestígio ao associarem-se a este tipo de marcas. Neste contexto, e numa altura em que o mercado de luxo está em franca expansão, em contraciclo com a crise económica actual, o presente artigo discute e relaciona os conceitos de celebridade, comunicação de marketing e marca de luxo, para em seguida analisar a associação de Sharon Stone e Andie MacDowell à marca Douro Azul.

The adolescent is undoubtedly a relevant element in family purchases. However, he has been considered less participatory in the purchasing decision phase. In this context, services for family use have been less studied. Thus, the main purpose of this research is to study adolescent’s influence on family vacations purchase decisions.In the empirical phase, several high schools were contacted in Lisbon district, Portugal. 1,000 questionnaires were delivered in classrooms during May 2018. Adolescents were instructed to respond to the questionnaires during the class, and 726 validated questionnaires were returned.  The analysis of logistic regression results point to parental communication style, television influence, adolescent’s service knowledge, and adolescent’s age as purchase relevant explanatory variables. These results are innovative in the study of family purchase decisions.The present research provides several contributions to this area of knowledge. First, it reinforces the importance of considering the adolescent participation on the final decision of family purchases for family use, which is innovative compared to past literature.Second, the results point to the relevance of including parental communication style, television influence, adolescent’s service knowledge, and adolescent’s age as explanatory variables of adolescent’s influence on family vacations purchases.The present research also offers a contribution to marketers by providing evidence of the adolescent´s influence on family vacations purchase decisions. Given the adolescents relevance on family decisions, it is important that marketers adopt strategies adjusted to family profiles, and that companies focus their efforts on adolescent satisfaction.

Les outils digitaux tels que les sites Web, les médias sociaux et aussi le marketing mobile offrent des avantages concurrentiels aux entreprises et aux utilisateurs. Cet article examine l’utilisation des pratiques du marketing digital par les entreprises du nouveau secteur des Véhicules de Transport avec Chauffeur (VTC) en Algérie et cela à travers une étude qualitative par l’analyse de contenu de leurs sites web, leurs pages sur les réseaux sociaux ainsi l’utilisation du marketing mobile. Après avoir étudié l’utilisation des outils digitaux par ces entreprises, nous pouvons conclure que ces entreprises ont profité du développement technologique, ainsi ils ont facilité le déplacement en Algérie.

As in many other geographies, in the Portuguese context, especially in academic literature, qualitative methods in marketing research are clearly under-represented when compared with quantitative methods. This happens all the more as qualitative methods are used in isolation over mixed-methods approaches. It follows that in the Portuguese context, netnography, the ethnographic/qualitative study of social networks conceptualized and developed by Robert Kozinets (e.g. Kozinets, 2002, 2009, 2015) remains largely unused. The following research is a first attempt at bringing netnography to the Portuguese context by studying online communication around one of its most popular dessert brands, Boca Doce, an instant dessert produced by Kraft foods and distributed in Portugal by the AMD company. Netnography is herewith used as a qualitative method in isolation while the structure of the study follows other netnographic research examples, such as the study of Listerine (Kozinets, 2010). Results points to two major themes in online communication around the brand: emotions and feelings about Boca Doce (generally coupled with feelings of nostalgia) versus-consumer driven innovations. Some final considerations are given to possibilities of brand innovation that can unfold when cultural and netnographic views are brought into play.

The offline to online marketing system (O2O) in this article provides a new perspective on marketing strategies to address the role of marketing functions in Dynamic Marketing Capabilities (DMC's) through Engagement. The originality of this research lies in the development of new concepts through the synthesis of theories that support the findings of the new concept of Dynamic Marketing through Engagement (DME). This concept is expected to be contributed to strengthening the theoretical basis of Dynamic Marketing Capabilities (DMC's) and Actor Engagement as a sustainable competitive advantage. The purpose of this study is to examine and analyze the role nature of the Dynamic Marketing Engagement (DME) concept in marketing perspective as a management strategy to achieve and maintain a sustainable competitive advantage in improving business performance. Data was collected from owners, managers, or business owners and SME managers who do two marketing systems from offline to online; the distribution of questionnaires was done via email and social media (facebook) to 300 SMEs all over Indonesia and interviewed 30 SMEs in Banyumas Regency, Central Java-Indonesia. The findings justify the previous research gap that dynamic capabilities, actors' engagement and performance are still a contradiction among the results of the study. In addition, there is still a gap phenomenon on improving business performance in SMEs on both offline marketing systems to online. Nevertheless, the concept of Dynamic Marketing Engagement positively improves the business performance of SMEs.

The aim of this research is to investigate the possible synergies between TV commercials and a brand Facebook profile. Different executional cues were tested to determine which one could create the greatest awareness of a brand profile and if, by choosing one cue over another, the intention to visit a brand profile could be influenced too. The experiment involved 427 young adults who were invited to watch a video online and, subsequently, to complete a survey. Results suggest that while the different cues were able to create different level of awareness, no effect could be observed on the intention to visit the brand profile.

Positive organizational differentiation between competitors is a critical matter for every organization in current economic scenarios. This “La Palisse” truth is obviously related to the fact that organizations deal with extreme difficulties in what regards valid ways of developing themselves with efficiency and with efficacy, as a natural consequence of integrating widespread competitiveness-based economies. In addition, current economic crisis scenario (notably in the European Union) has brought severe challenges to organizations, which have sped up the necessity of quality, innovation, organizational change or business ethics (e.g. Gomes, Asseiro & Ribeiro, 2013).Internal Communication (IC) is a strategic management area that directly deals with the internal publics of organizations (their workers). IC strategy follows the approach that information within an organization is a relevant resource, in such way, that its proper use when accompanied by inclusion actions regarding the internal publics brings them a relevant sense of awareness (D’Almeida & Libart, 2000). Curiously, this idea of vigilance and of the building of a supportive organization towards its human resources is also present in Corporate Social Responsibility’s (CSR) guidelines (e.g. Neves & Bento, 2005).When discussing CSR and its contributions for management, we become immediately alerted to the prospects of understanding its impact on effective IC management practices, notably on the employee-organization relationship improvement issues. In this matter, the existing literature is consistent in associating to both areas, directly or indirectly, several interesting contributions regarding critical indicators of individual performance at work, such as commitment, awareness or satisfaction (e.g. Brault, 1992; Brammer, Millington, & Rayton, 2007). However, despite of the amount of theoretical reasoning accumulated over the years regarding the importance of IC and CSR, these two areas still linger to be associated with the prediction of relevant individual indicators in joint models of analysis, such as employee commitment.Following these considerations, and using a quantitative methodology, this study’s main purpose is to investigate how employees’ affective commitment can be predicted by IC (considering its different axis), and evaluating if Internal CSR’s orientations play a significant contextual role in this relationship. As such, we propose that Internal CSR’s orientations will have a moderating influence on the positive association between the IC’s axis and employee affective commitment, as we are expecting CSR to strengthen the IC-Commitment relation. With this model of analysis, we will be able to evaluate if Socially Responsible IC brings an added-value to employee commitment purposes. In this sense, the present study aims to explore an answer to the following question: do Internal CSR’s guidelines moderate the relationship between IC and employees’ affective commitment? 

La penetración de los smarphones y la Internet móvil han impulsado una nueva fase de la radiomorfosis. En ella las cadenas de radio de España y Portugal han ampliado su universo online a estas plataformas de difusión; una expansión que requiere de una nueva definición del fenómeno radiofónico y de sus contenidos y publicidad.La reciente clasificación de estándares publicitarios para el medio radifónico online ha enfocado el interés de este trabajo en el uso que las radios ibéricas a la plataforma móvil como soporte publicitario. Un estudio que pretende determinar en qué medida las cadenas ibéricas han incorporado estos nuevos estándares publicitarios radiofónicos a sus APPs.

O presente artigo investiga os fatores determinantes na procura de apartamentos, evidenciando diferenças estatisticamente significativas na procura para uma amostra de 427 indivíduos. Verificam-se diferenças nas preferências conforme o género, idade, nível de rendimento e habilitações académicas. A análise tatorial revela quatro fatores determinantes na procura de apartamentos: externalidades negativas, externalidades positivas, localização de negócios no rés-do-chão, proximidade a serviços públicos. No essencial as pessoas procuram afastar-se de externalidades negativas e desejam ter uma habitação próxima de externalidades positivas. Os promotores imobiliários devem ter presente estas preferências nos seus empreendimentos, a fim de irem de encontro às preferências dos clientes.

O presente artigo tem como propósito principal analisar o consumidor/utilizador de internet a partir de três fatores que o influenciam e o definem: a cultural digital, a cultura da participação e a cultura do gratuito. Este texto pretende, a partir de uma revisão bibliográfica, abordar um quadro teórico de referência das perceções de Kerckhove (1997) sobre o consumidor e as perspetivas de Castells (2001), de O´Reilly (2005), de Jenkins (2006) e de Anderson (2008, 2009) sobre o tipo de era onde ele se insere. Este artigo pretende contribuir para melhorar o entendimento do consumidor dos novos meios digitais.

Num mercado laboral em constante transformação ser-se diferente pode ser fundamental na procura por um emprego e por um percurso profissional. É neste âmbito que surge o conceito de Personal Branding, como gestão contínua de uma marca pessoal como dimensão de gestão da carreira potenciadora da inserção no mercado laboral. O presente estudo tem como objetivo analisar o conhecimento do conceito Personal Branding pela Geração Millennial. Num segundo momento procura-se perceber de que forma esta geração aplica estratégias subjacentes ao Personal Branding com o intuito de procurar emprego ou gerir a sua carreira profissional. O estudo, de natureza quantitativa, recorreu a três escalas, Escala de Adaptabilidade de Carreira, Escala de Consciência e Importância de Personal Branding e a Escala de Comportamentos de Personal Branding aplicadas através de um questionário online a 267 indivíduos da geração Millennial com idades compreendidas entre os 18 e os 30 anos. Os resultados demonstram que a Geração Millennial procura fazer uma gestão pessoal e profissional contínua a fim de alcançar os seus objectivos de procura de emprego e/ou de gestão de carreira. Contudo, os resultados evidenciaram que as estratégias de Personal Branding utilizadas pelos Millennials não se encontram ligadas com a consciência do desenvolvimento de uma Marca Pessoal. A consciência da importância de estratégias associadas à construção de uma marca pessoal, bem como da sua manutenção e desenvolvimento na Geração Millennial poderá ser fomentada ao nível dos programas de desenvolvimento de carreiras, tanto no contexto da formação académica como ao nível da formação em contexto organizacional

This research aims to examine the effect of cultural dimensions and country of origin image on consumers’ purchase intention. This study is conducted on the individual level and hypothesizes that masculinity and uncertainty avoidance, two dimensions of Hofstede’s framework of national culture, and country-of-origin (COO) image have a significant impact on purchase intention. The study also explores the mediating effect of product evaluation and the perceived quality of Japanese cars. The data collected in the scope of this study puts forward an online survey questionnaire of 430 Tunisian consumers. At a preliminary stage, an Exploratory Factor Analysis (EFA) was run using SPSS, then a Structural Equation Modelling (SEM) was conducted using AMOS. The findings show that COO has a significant positive effect on purchase intention of Japanese products, whereas masculinity has a significant negative effect. The results also confirm that uncertainty avoidance has no substantial direct effect on this purchase intention. The study’s prominent contribution is to empirically determine the extent to which consumers’ intent to purchase Japanese products is driven by their cultural orientation, product origin, and quality judgment. 

This work aim to support the teacher in your didactic planning, by increase its didactic resources, turning possible the use of didactic games created by own teacher. In addition, the work sought to provide the games on WEB environment to be used in classroom or in distance learning courses. The paper describe the theoretical conception of a generic computational environment to create and provide didactic games to pupils. By the creation of a formal model to map all features of a game, it is possible to develop a software able to simulate, in a computational environment, the mapped game. From the analysis of several didactic games approaches, it was possible to create a model composed by a state chart diagram to represent the steps sequences of the game, and a knowledge base, as in an expert system, to map all game rules. This model permits to analyze and to control the game execution, calculating and showing the results of the players' actions. This work concludes that from these two elements it is possible to simulate a didactic game. To show the effectivity of the proposed approach, this work presents the results of computational implementation, as well a game sample.