RCAAP Repository

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Fundo Mackenzie de Pesquisa

Fundo Mackenzie de Pesquisa

The decision of sharing services is adopted by companies to improve organizational management, since all organizational areas need resources and capabilities to provide their operations. By utilizing more efficient resources and capabilities, you can potentially achieve more qualified results and better operational performance. With a feature of support services to other areas of the company, the Shared Services Centers, called SSC, is equipped with resources and capabilities that can provide differentiation for companies regarding support structures and systems. Thus, the objective of this research was to understand the role of resources and capabilities of a CSC for generating operational performance in internal organizational areas. Shared Service Centers are administrative arrangements that have been adopted by large companies to achieve superior performance with cost savings and service enhancements. It was found, as a result of the research, that the SSC-based organizational structure, using resources and capabilities, generates value for internal customers and for the company studied. Another aspect that should be considered is that SSC, by providing support structures and systems, enables internal clients to focus on their specific activities. Thus, to achieve the objective proposed in this work, a mixed research method was used, with a qualitative primary phase, aiming to identify the resources and capabilities of the researched company's SSC, according to the main managers of this organizational structure. In the second, quantitative step, a questionnaire was applied to the SSC internal customers of the researched company to assess how much such resources and capabilities contribute to operational performance.

Fundo Mackenzie de Pesquisa

Fundo Mackenzie de Pesquisa

Fundo Mackenzie de Pesquisa

Viktor Emil Frankl s thought (philosophy) concerning the meaning of life is relevant and pertinent, because there is still a universal clamor for this meaning, which is heard especially in urban areas where the masses are concentrated. It looks as though the larger the concentration of people, the greater the globalization of the world advances, the louder this cry for help is heard. This cry for a meaningful life is present both in the young as well as in older adults in all social classes. The world has lived through transformations and an existential vacuum is visible in the individual of today s society; the sensation of the lack of meaning, an interior emptiness. Beginning with this observation, this research has as its objective to demonstrate that it is possible to find meaning to life, having as a fundamental presupposition the discovery of the meaning of life by each person and the use of the cognitive power of the individual mind. It is only through this presupposition that it is possible to understand the reason why Frankl dedicated himself to the topic of the meaning of life emphasizing the role of faith, religiosity and logotherapy as the answer for the question about the meaning [of life] that has as its objective to widen the horizon of the human being, thus showing that, to all who can still be enthusiastic about something, there could still be much to do a significant number of tasks awaits them. Therefore, there is enough meaning.

Fundo Mackenzie de Pesquisa

A presente monografia busca analisar os aspectos da sociedade contemporânea - especificamente aqueles relacionados ao consumo e à exposição -, bem como seus impactos nas relações de consumo abordadas pela legislação pátria. Para tanto, serão analisadas, de maneira pormenorizada, a atividade publicitária, seus veículos de propagação, sua adaptação à era digital e sua regulamentação. Superadas essas questões primordiais, analisaremos a veiculação da atividade publicitária através dos influenciadores digitais e o impacto desses agentes sobre o consumidor. A pesquisa aqui realizada adotou o método não experimental e, principalmente, os métodos qualitativos e bibliográficos. Por fim, analisaremos a abordagem da legislação atual acerca das questões atuais envolvendo a atividade publicitária e o influenciador digital.

The possibility of increase use of aluminum in place of ferrous materials and wood in automotive industry, mainly in manufacturing of bus and truck structure, corrosion resistance, high ratio resistance and weight due low density and cost are the main reasons for this study. The alloy 6005A without any heat treatment appears disadvantageous compared to other alloys of aluminum and ferrous materials, however, with appropriate heat treatment, the mechanical properties are improved considerably, which is the case of this study. After comparisons in 36 different conditions of temperature of solubilization and temperature and time of artificial aging, the temperatures of 545ºC (30 minutes followed by water cooling) and 185°C (4 hours) solubilizing and artificial aging, respectively, showed the best growth of hardness alloy 63HRF to 85HRF. The metallography alloy after quenching was performed by optical microscopy showed in the microstructure equiaxed grains with homogeneous distribution. When compared the microstructures with different oven time and temperature, it was not showed the difference that relates the difference in hardness. It was realized the tensile test and the tensile strength limit values (σt) 279,21MPa and yield strength (σe) 257,33 MPa are among the average values for the alloy 6005A T6. The study of fatigue alloy was realized in a rotating bending testing machine (R=-1) at ambient temperature and the data was analyzed in a S-N curve. When applied stress less than 117,42 MPa, the specimen supported more than 1,0x107 cycles before breaking down. The fracture surfaces of the specimens with many tensile were analyzed by optical microscopy and by SEM and indicated the presence of ratchet marks, stretch marks, and integranular and transgranular cracks.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

This thesis discusses the rela ons between form and norm in the materializa on of the ci es and the pragma c contemporary urbanism, in its most commonly discussed mode: the urban project. The urban project is here understood as the media ng elements of urban transforma on, which today lack theoriza on and instrumentali es in the Brazilian context. Through the dialec c rela on between theore cal discourse and empirical observa on, the materializa on of the contemporary city is discussed, by means of the conceptual fi gures Defi ni on, Induc on, and Improvisa on, which relate to processes triggered by regula ons. The fl oodplain of Tietê, between Lapa and Barra Funda, located in the west region of the city, between the river and the rail, is used as an empiric object, a site which generated the theore cal refl ec ons and was evaluated as in its historic materializa on as in its contemporary redevelopment. The work off ers a spa al historiography of the site´s materializa on, by means of the elabora on of conceptual formal fi gures, which guided the historic materializa on process, and evaluates the contemporary materializa on, guided by the urbanis c instrument Urban Opera on, conceived to promote urban projects in the city. Depar ng from the thesis that there is no urbanis c instrument that places the project and urban design as the media ng and ar cula ng element in the Brazilian public policy on urban development today, yet some level of design, or defi ni ons that design involves, is necessary, avoiding predatory processes in the city´s materializa on. Contemporary urban projects have to incorporate urban design strategies in its concep on in order to materialize according to socially agreed goals. Thus, the present research discusses the contemporary role of the urban project and urban design in the materializa on of São Paulo.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

This work analyses the real estate development on São Paulo from 1967 to 1979, specially the production with resources of the BNH for the middle class s housing market. Trough the study of the chosen company HINDI Cia. Brasileira de Habitações the issue of the quality of the object é approached. This study was accomplished with interviews and in loco observation. Economic politics, housing politics and urban politics were analyzed, along with the construction industry logical e it s consequences on the quality of architecture and it s role of city builder.

Fundo Mackenzie de Pesquisa

Secretaria da Educação do Estado de São Paulo

Executive functions are complex cognitive abilities and are related to the ability to manage and regulate thoughts, emotions, and behaviors. The basic components include cognitive flexibility, inhibitory control and working memory, whose interaction arise complex functions, such as reasoning, planning, and problem solving. Executive functions are important for self-regulated and autonomous behavior, and are demanded, for example, in the entrance of second phase of Elementary School. This study aimed to develop and test an intervention based on Goal Management Training (GMT), in 8 to 10-years-old students. The participants were 35 children, students from a public school in São Paulo, 20 males and 15 females, with the indication of the teachers in terms of executive deficits. Pre and post-intervention assessments used: WASI (subtests), WISC-IV (Subtests digits and sequence of numbers and letters), Tower of London, Shopping task, Go/No-go, Five digit test (FDT) and, for teachers and parents, the Inventory of Difficulties in Executive Functions, Regulation (IFERA-I), and the Strengths and Difficulties Questionnaire (SDQ). Participants were divided into two groups: experimental group, with intervention in GMT, and control-active group, who participated in playful activities with subjects related to citizenship, both with 16 sessions each. Student's Test t and Effect Size Analysis revealed that the experimental group had gains FDT and Go/No-go measures, as well as in some domains of the scales answered by parents and teachers, suggesting gains in inhibition and flexibility, mainly. The control group had gains in terms of relationship, as reported by parents. Thus, the program promoted gains in some abilities, especially inhibition and flexibility, however there are limitations and future studies are necessary.

This study aimed to analyze the contributions of Digital Technologies of Information and Communication (TDIC) for higher education teaching. To support the research, we had access to many authors cited in bilbiográficas references that address issues relevant to our work. Among them, we highlight for axes, which are Axis Education and Training: Maria da Graça Nicoletti Mizukami, Lee Schulman and Cristóbal Cobo Romani; Axis Training and Technology Education: Marcos Masetto, William John Thomas Mitchell and Lucia Santaella; and the last Axis Culture and Journalism: Henry Jenkins, Marshall McLuhan and Manuel Castells.O work also included the collaboration of four teachers of a private institution of higher education in the State of São Paulo (IPESESP), through interviews with semi-structured script , teachers those who work in the communications field, especially using the TDIC. research axes have been defined to better understand the results, among which we mention: The use of TDIC as a tool and strategy, reason for doing so, the institution's incentive for the use of technology and how to use TDIC for teaching in Journalism course. The choice of qualitative research took place in the character role of research and the established objectives. The big challenge we found was the lack of preparation even teachers to monitor their students, while noting that the use of technology is beneficial for students and teachers, provided that the parties were prepared to use. Through literature review found a need for teacher trainers, for the skilful and effective exercise of teaching, including using technological tools, the need is greater in the journalism course. The results observed through our interviews showed a general need for better preparation, and the professors of the University IPESESP are qualified for their roles, particularly regarding the use of the technological tools that use to use in teaching and learning. Their experiences are positive in the use of TDIC, and there is improvement in the quality of education, where technological tools are used appropriately.