RCAAP Repository

The main objective of this research is to understand how resources, capabilities and business strategies for seeking competitive advantage are treated in companies that work with low differentiation products and services in dynamic environment when subjected to ruptures. As a theoretical foundation it was used the resource-based view (RBV), including the concepts of competitive advantage, value creation, generic strategies and dynamic capabilities. The chosen dynamic market was from prepaid cards for travel, loaded with foreign currency, which was impacted by government rule changes in 2011 and 2013. It was adopted an exploratory descriptive study in a qualitative methodology. The survey was conducted considering perceptions from the point of view of managers. A multiple cases study was held in which twelve executives were interviewed through a semi-structured script, in four companies (Midsize Bank, Brokerage Exchange, Exchange Bank and Retail Banking), representing for 77% of Travel Prepaid Card market share, The data was treated and analyzed based on content analysis method. It was noted that the resources had their strategic attributes modified and their relevance has changed, specifically in the cases studied. It was possible to observe a change in the way the companies manage existing resources and capabilities, incorporating new and transforming others. However, it seems that companies have not looked systematically and intentionally to their resource and capabilities base in times of sudden environment changes. It was also observed that the strategic positioning remained unchanged regardless of environmental changes. In short, the strategic management of resources and capabilities becomes more complex in dynamic environments with sudden changes.

Este trabalho final de graduação é resultado de 3 anos e meio de atividades na elaboração do Plano de Bairro do Jardim Piratininga e bairros adjacentes, resultando no projeto de um Centro Comunitário. Os bairros são localizados no distrito Cangaíba, subprefeitura Penha, município de São Paulo, e são delimitados ao sul, pelas linhas férreas 12 e 13 da Companhia Paulista de Trens Metropolitanos, e ao norte por um canal de circunvalação, que divide estes bairros do Parque Ecológico do Tietê. Jardim Piratininga, bairro enfoque deste estudo, é uma Zona Especial de Interesse Social do tipo 1 na Lei de Uso e Ocupação do Solo do município, caracterizado por ser um assentamento precário. Devido a isto, fez se necessário estudar o processo de periferização de São Paulo, o qual mostra que o modelo centro-periferia de entendimento deste tipo de espaço está em partes ultrapassado, já que a nova periferia está cada vez mais complexa, dinâmica e heterogênea. Este argumento se confirma ao observar o bairro Jardim Piratininga de uma forma aproximada e detalhada. Percebe-se que as políticas e estratégias de intervenção neste tipo de assentamento devem ser cada vez mais feitas deste modo mais próximo, assim como é realizado o plano de bairro. O trabalho resulta no projeto do Centro Comunitário que é uma das demandas da população local, incluído neste plano. Conclui-se por fim o quanto é importante a participação popular na elaboração de um projeto, seja ele urbano ou arquitetônico, para se entender essas dinâmicas locais.

Universidade Presbiteriana Mackenzie

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

This thesis aims to analyze the accessibility of the São Paulo Metro, as well as the mobility of persons with disabilities in the Metro Company stations. It is analyzing the stations and their surroundings, with all the architecture and equipment that make up the road system Subway cars and visual communication that is intended to guide users. The study will serve as a benchmark for future projects and road building complex company of Metro, as part of public policy affecting the mobility and accessibility for all users. The paper makes a comparative analysis of buildings, equipment, stations, trains and visual communication of the Company's existing Metropolitan, compared to existing accessibility laws in Brazil as the NBR-9050/04 and DEC. FEDERAL 5296/04. The importance of this research lies in the fact identify and analyze the main problems of accessibility of the Metro Company, showing the differences between the Brazilian and norms determine what is actually being designed and built.

O presente trabalho tem por principal objetivo analisar a questão da mentira, sua legitimação ética e moral numa perspectiva da filosofia do alemão Immanuel Kant. Para tanto desenvolvemos o conceito moral e ética na filosofia Kantiana em sua busca pela compreensão do homem e de sua razão, bem como, saber como estes conceitos estão ligados com o direito. Em seguida, apresentaremos as divergências entre os Filósofos, Immanuel Kant e Benjamim Constant, e suas divergências quando se trata de um suposto direito de mentir. Analisaremos também o tratamento dispensado pelo ordenamento jurídico processual penal brasileiro e como ele lida com a questão da mentira através de uma análise doutrinária, demonstrando as diversas correntes, e da jurisprudência, ao verificar o posicionamento dos Tribunais Superiores sobre o suposto direito de mentir do réu.

Wolfram Research, Inc.

The study of this project is focused in a company in the field of installation of building safety networks in the city of Santo André at ABC Paulista as follow: obtain a new supplier for its safety nets with competitive price, as well as compliance with the severe regulatory require-ments of the sector, which raised doubts with the current supplier. This need proved to be a business opportunity for entrepreneurship, notwithstanding the complexity for a beginning en-trepreneur, identified by the research related to the niche of business, product, market, supplier identification with quality certification and other regulatory requirements. This challenge led to the creation of a new company named CLOSED Protection Networks, which focuses its energies on the importation, manufacture and regularization of raw material for the installation of building protection networks, with the quality certification required by Brazilian standards, which is rare among the importers, being an innovation in this activity. The whole process of constitution of the new company involved studies under the most different aspects such as: tax, contractual and business modality. We also considered the competitive forces, strategic alli-ances and risk analysis related to the difficulties identified in the solution adopted. The business has proved to be fully feasible since its planning and its applicability has already been con-firmed since the company is already in effect and has already made its first import and is already winning new customers.

The proposal of this study is to present and discuss issues related to the apparent paradox of constitutional democracy demonstrated by Frank Michelman. Based on Post's ( procedural democracy ) and Dworkin's ( democracy as a right ) ideas, Michelman seeks to demonstrate the "paradox of constitutional democracy", i.e., on the one hand, for the procedural view, it is stated that there won't be a democracy if the contents of the basic law can not be decided by the people and, second, it seeks to withdraw from the political decisionmaking process the content of a democratic regime. Those Michelman's studies brought a huge impact on constitutional doctrine and made Jünger Habermas pronounce himself about this issue. Habermas, analyzed the main ideas presented by Michelman and demonstrated that, in fact, these are complementary notions, not a paradox. This interesting debate between Habermas and Michelman brought a big impact for democracies that, created by a Constitution, established limits on popular sovereignty, which, according to Michelman, would be undemocratic, a paradox.

Fundo Mackenzie de Pesquisa

Fundo Mackenzie de Pesquisa

Acesso online https://youtu.be/9j7Hh7Vio0o

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

The present research aims at promoting a reflection on the application of the Calvinist Cosmovision for the Happy Child Social Project, and its protagonists in Vila Buenos Aires Presbyterian Church. This church belongs to São Paulo s Eastern Presbytery in São Paulo s capital, belonging to the Brazilian Presbyterian church council. Some taken actions were related to the proposed theme: the qualitative approach, the historical and comparative procedures, together with a descriptive and exploratory research, giving support to the study case in its analysis, interpretation and evaluation of the Happy Child Project. Therefore, in its first action we get acquainted with the Calvinist Cosmovision fundaments linked to social action and its application. The second action shows the relevance and viability of Social Projects for the Presbyterian churches in today s social context, as a social action practice for both the local church and society. The third action analyzes and evaluates both the collected data and reports in the Happy Child Case Study, through evaluation procedures suggested by the Social Projects Evaluation Manual, by Eduardo Marino, from the Ayrton Senna Institute. This way, it is pointed out that the Calvinist Cosmovision is anchored in the concept of creation, fall and redemption of man, pointing out to the church s wholly mission and social action, since man was made into God s image and resemblance, where the major objective is the glory of God manifested in everything and everyone. It is recognized the relevance and viability of Social Projects in Presbyterian churches as a way of legitimating the integral mission in the process of evangelization, as an expression of love to others and as manifestation of God s sovereign will in redeeming the fallen man in all areas of his life. It is highlighted that the pedagogical practice must guide and permeate all social projects in their making, implementation and operation, as well as all social and educative actions aiming at experience fields still left out in our society. Thus, by taking these actions, it is considered plausible and relevant the use of the Calvinist Cosmovision of Social Action for Social Projects and its protagonists in Vila Buenos Aires Presbyterian Church for today s social context.

Condiciones extremas de calor, humedad e incidencia solar exigen la elaboración de estrategias para crear espacios que promocionen abrigo e conforto eficientes. El previo conocimiento de soluciones arquitectónicas y de las técnicas constructivas que las hicieron posibles, aliadas a la familiaridad con los principios de la industrialización de la construcción y con la temática de la vivienda, fueran cuestiones presentes en el enfrentamiento del proyecto de la Vila Serra del Navío, en Amapá, por parte de Oswaldo A. Bratke. Las condiciones extremas de aislamiento, las particulares condiciones climáticas e ambientales de la selva amazónica, la cultura y los hábitos de las populaciones locales han sido determinantes en la adopción de decisiones proyectuales – pensadas simultáneamente a procesos de producción y de construcción de todo el ambiente construido. La presente tesina sobre el proyecto y la obra de Vila Serra do Navío de Oswaldo Bratke es un intento de desvelar la naturaleza de las soluciones proyectuales y constructivas presentes en sus reflexiones y en su práctica del oficio, y que le condujeron a establecer una rara unidad entre la Arquitectura y la Construcción.

Fundo Mackenzie de Pesquisa

A adoção é um assunto de extrema importância para a sociedade e foi consagrada constitucionalmente nos parágrafos 5º e 6º, do artigo 227 da Constituição Federal, que, inclusive, proibiu quaisquer discriminações relativas à filiação. O tema será abordado sob o prisma da ética e do princípio da paternidade responsável, ambos de extrema importância no implemento da adoção, no sentido de assegurar os direitos e garantias fundamentais da criança e do adolescente. Diversos casos, diariamente, são julgados por magistrados que com sua vasta experiência tendem a preponderar na aplicação das leis, a efetividade dos princípios nos casos concretos, embora diferentes entre si. Apesar de uma única legislação, uma interpretação que pode funcionar e ser a solução em um caso, pode não ser a de outro, devido as particularidades e as dificuldades de cada caso. Por isso, é importante o estudo de casos, analisar os julgados, para assim, ter uma melhor compreensão e aprendizado. Conclui-se que em todos os casos o interesse do menor sempre deve ser priorizado, aplicando-se o princípio do melhor interesse da criança e do adolescente, de modo que, deverá encontrar uma família que se sinta bem acolhido.

O mundo está vivenciando o começo da Quarta Revolução Industrial, onde equipamentos e ferramentais inovadores passarão a ocupar as áreas de produção, além de outros departamentos, formando a Indústria 4.0. Processo que, certamente, transformará a relação trabalhista, a partir do momento que haverá uma drástica redução da mão de obra disponível, sendo que só serão absorvidas a parcela que estiver qualificada. Além disso, as jornadas, os locais e as formas de trabalho também passarão por uma adequação ao novo perfil industrial, o que, consequentemente, já provoca a necessidade de uma adaptação das legislações e acordos trabalhistas. Enquanto países em desenvolvimento já deram importantes passos para se adaptarem a essa transformação, o Brasil apresenta o seguinte cenário: grande parte do parque industrial defasado, baixo investimento em adequação profissional e manutenção de regras trabalhistas ultrapassadas. O alerta foi dado, caso nossos governantes não tomem medidas que nos deixem o mais perto da equiparação com o mercado internacional, nossa competitividade será colocada em xeque.

MackPesquisa - Fundo Mackenzie de Pesquisa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior